Haier Named Official Partner of the Australian Open for 2025-2027

MELBOURNE, Australia, Nov. 25, 2024 /PRNewswire/ -- Haier announced today it is the official TV and Appliance partner of the Australian Open and Summer of Tennis events. The two sides marked the partnership with an announcement ceremony in Melbourne, underscoring Haier's global commitment to sports and enhancing quality of life worldwide.

Over the next three years, Haier will collaborate with the Australian Open—one of the world's premier sporting events—to highlight its cutting-edge smart home innovations. The partnership aims to deliver immersive fan experiences by integrating advanced technologies in home appliances, including kitchen, laundry, and climate control systems, with the excitement of world-class tennis event.

Li Huagang, Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home, commented on the alliance: "This partnership with the Australian Open marks a critical step in our globalization efforts, showcasing our commitment to sports and innovation. The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier's commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions."

Craig Tiley, CEO of Tennis Australia, shared his enthusiasm for the new partnership, stating: "We are delighted to welcome Haier as an official partner of the Australian Open. Haier's dedication to innovation and quality aligns perfectly with the values of our sport and events. This collaboration will not only elevate the fan experience but also introduce cutting-edge technology that adds a fresh and dynamic dimension to the summer of tennis."

In recent years, Haier launched "Play with Number One," a global initiative celebrating its legacy of quality and sustainability in smart home solutions. The spirit of "Play with Number One" embodies the same tenacity and pursuit of excellence that propels elite athletes - the relentless dedication to pushing boundaries and achieving greatness. Just as tennis champions devote countless hours perfecting their serve and mastering every stroke, Haier's entrepreneurial journey reflects a similar devotion to excellence - transforming from a small refrigerator factory into a global pioneer in smart home technologies. This remarkable evolution demonstrates the power of unwavering determination and bold innovation, qualities that resonate deeply with the sporting spirit of champions.

During the Australian Open, Haier will introduce unique brand experiences through both online and on-site activations, reflecting its commitment to leadership in the home appliance industry.

Haier will also support grass-roots tennis clubs across Australia as part of the push to get more people playing tennis, with more detail to be announced soon.

This partnership strengthens Haier's global sports marketing efforts, expanding its influence and reinforcing its position as a leader in smart home solutions. Looking forward, Haier will continue building new global partnerships, working with stakeholders to build a smarter and better future.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Haier Named Official Partner of the Australian Open for 2025-2027

Haier Named Official Partner of the Australian Open for 2025-2027

Haier Named Official Partner of the Australian Open for 2025-2027

BOISE, Idaho, Nov. 26, 2024 /PRNewswire/ -- Lovevery, the global early childhood development brand, today announced the release of The Real Life Play Kitchen. A first-of-its-kind, The Real Life Play Kitchen is unlike traditional toy kitchens because it blends pretend play with practical skill-building; featuring a real working sink with running water that's safe to drink.

Designed for independent play from 18 months to 5+ years, The Real Life Play Kitchen goes beyond just providing children with long-lasting fun – it encourages the development of practical life skills like getting a cup of water, washing hands, setting the table, or preparing a snack. By giving children a dedicated space for these hands-on activities, they foster a sense of achievement, independence, and confidence in their ever growing abilities.

"We've never seen children react to a product during play testing like they did with this kitchen. Their immediate excitement turned into focused play, and it was hard to tear them away when the session ended," shared Jessica Rolph, Lovevery Cofounder and CEO. "When it comes to play kitchens, the 'everything but the kitchen sink' approach doesn't always translate to having more fun. We designed The Real Life Play Kitchen to keep children the most interested while they learn through play."

The Real Life Play Kitchen features:

"The Real Life Play Kitchen represents a new milestone for Lovevery as our first truly global launch, furthering our mission to support families worldwide," said Roderick Morris, Lovevery Cofounder and President. "With 21% of last quarter's revenue coming from outside of the U.S., strong growth across 34 global markets, and a global Net Promoter Score of 76, we are seeing tremendous brand loyalty and trust from our customers around the world. This launch is an opportunity to deepen that connection with families by offering an ecosystem of products that support children's development in real, meaningful ways."

The Real Life Play Kitchen, for ages 18 months to 5+ years, is available to purchase on Lovevery.com.au for A$485. For a limited time, The Real Life Play Kitchen will be included in Lovevery's Black Friday / Cyber Monday promotion, providing savings of up to 25% off for holiday shoppers.

ABOUT LOVEVERY

Lovevery's comprehensive support system provides stage-based learning and play for children, and research-backed guidance that empowers parents with confidence. The company is best known for its award-winning subscription Play Kits program. Lovevery was launched in 2017 by Cofounders Jessica Rolph and Roderick Morris with the introduction of the company's first product, The Play Gym. Today, Lovevery serves more than thirty markets worldwide. Lovevery's global headquarters is in Boise, Idaho USA, with multinational teams based in Amsterdam and Hong Kong. To learn more, visit: lovevery.com.au.

Media Contact: press@lovevery.com

Photo - https://mma.prnasia.com/media2/2560877/The_Real_Life_Play_Kitchen.jpg?p=medium600

Photo - https://mma.prnasia.com/media2/2560879/Lovevery___The_Real_Life_Play_Kitchen_Set.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lovevery Launches The Real Life Play Kitchen, Bringing Fun and Practical Skills to Children's Play

Lovevery Launches The Real Life Play Kitchen, Bringing Fun and Practical Skills to Children's Play