Buy with Prime Expands with Launch of New Merchant SteveMadden.com

SEATTLE--(BUSINESS WIRE)--Nov 26, 2024--

Amazon (NASDAQ: AMZN) today announced that Buy with Prime, a direct-to-customer (DTC) offering, is now available on SteveMadden.com. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store. With Buy with Prime, Prime members can shop directly from Steve Madden’s online store using the shopping benefits they already know and love—including fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience. Now in addition to the savings, convenience, and entertainment all in a single membership, Prime members can conveniently shop on SteveMadden.com using their Prime shopping benefits with Buy with Prime.

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“We've always believed in moving fast, and there's no better partner than Amazon for that. Plus, stepping over their boxes every day on my way to the kitchen made it clear that it was time to team up and make it official,” said Steve Madden, Founder, Creative & Design Chief.

Shopping Signature Steve Madden styles using Buy with Prime

Prime members looking to purchase an item using Buy with Prime on SteveMadden.com will click on the “Buy with Prime” button on a product’s page. Customers using Buy with Prime for the first time will log in and verify their Amazon account information. If a Prime member has already used Buy with Prime, the customer will move to the brand’s checkout page, which will be automatically populated with their preferred delivery address and default payment method from their Amazon account. Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.

There are currently a variety of Steve Madden styles available through Buy with Prime with even more selection to be added over the next few weeks. Current styles include:

"Imagine if every shoe aficionado was able to use Prime fast, free delivery while ordering the season's latest treads from their favorite brand," said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. "That's what we're introducing with Buy with Prime launching on SteveMadden.com. Prime members can now use the shopping benefits they know and love to get the latest Steve Madden styles quick and easy.”

Shop from Even More Brands using Buy with Prime Buy

Buy with Prime launched in 2022 with a dozen brands and the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, JLab, Carbone Fine Food, Truff, Betty Buzz, and more.

Buy with Prime powers sellers’ businesses on their own website

By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support with participating brands; and a convenient checkout experience. Merchants using Buy with Prime have experienced an increase in shopper conversion, leading to an average 16% increase in revenue per shopper. Buy with Prime has also helped reduce customer acquisition costs as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits and 95% of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again. Merchants using Buy with Prime alongside Amazon Multi-Channel Fulfillment and Fulfillment by Amazon (FBA) have also experienced reduced out-of-stock rates by an average of 13% and improved inventory turnover by an average of 24%.

Explore the Benefits of Prime

Prime is savings, convenience, and entertainment all in a single membership. Prime membership in the U.S. keeps getting better with unlimited free delivery at Amazon’s fastest speeds ever on a vast selection of products, year-round low prices across more than 35 product categories, access to exclusive deals, and an array of additional benefits. Anyone can join Prime for $14.99 per month or $139 per year or start a free 30-day trial if eligible at amazon.com/prime. Young adults ages 18-24 and college students can try Prime with a six-month trial at amazon.com/joinstudent, then pay a discounted rate of $7.49 per month or $69 per year. Qualifying government assistance recipients can try Prime Access for 30 days and then pay $6.99 per month at amazon.com/getprimeaccess.

Prime members interested in shopping with Buy with Prime on SteveMadden.com can visit here.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit  amazon.com/about  and follow  @AmazonNews.

(Photo: Business Wire)

(Photo: Business Wire)

(Photo: Business Wire)

(Photo: Business Wire)

WASHINGTON (AP) — Millions of Americans with obesity would be eligible to have popular weight-loss drugs like Wegovy or Zepbound covered by Medicare or Medicaid under a new rule the Biden administration proposed Tuesday morning.

The costly proposal from the U.S. Department of Health and Human Services immediately sets the stage for a showdown between the powerful pharmaceutical industry and Robert F. Kennedy Jr., an outspoken opponent of the weight-loss drugs who, as President-elect Donald Trump’s nominee to lead the agency, could block the measure.

While the rule would give millions of people access to weekly injectables that have helped people shed pounds so quickly that some have labeled them miracle drugs, it would cost taxpayers as much as $35 billion over the next decade.

“It's a good day for anyone who suffers from obesity,” U.S. Health and Human Services Secretary Xavier Becerra told The Associated Press in an interview. “It's a game changer for Americans who can't afford these drugs otherwise.”

The rule would not be finalized until January, days after Trump takes office. A bipartisan coalition of congressional members has lobbied for the drugs to be covered by Medicare, saying it could save the government from spending billions of dollars on treating chronic ailments that stem from obesity. While it's unclear where Trump himself stands on coverage of the weight-loss drugs, his allies and Cabinet picks who have vowed to cut government spending could balk at the upfront price tag.

Under the proposal, only those who are considered obese — someone who has a body mass index of 30 or higher — would qualify for coverage. Some people may already get coverage of the drugs through Medicare or Medicaid, if they have diabetes or are at risk for stroke or heart disease.

Becerra estimated that an additional 3.5 million people on Medicare and 4 million on Medicaid could qualify for coverage of the drugs. But research suggests far more people might qualify, with the Centers for Medicare and Medicaid Services estimating roughly 28 million people on Medicaid are considered obese.

Medicare has been barred from offering the drugs under a decades-old law that prohibits the government-backed insurance program from covering weight-loss products. The rule proposed by the Biden administration, however, would recognize obesity as a disease that can be treated with the help of the drugs.

The anti-obesity drug market has expanded significantly in recent years, with the Food and Drug Administration approving a new class of weekly injectables like Novo Nordisk’s Wegovy and Eli Lilly’s Zepbound to treat obesity.

People can lose as much as 15% to 25% of their body weight on the drugs, which imitate the hormones that regulate appetites by communicating fullness between the gut and brain when people eat.

The cost of the drugs has largely limited them to the wealthy, including celebrities who boast of their benefits. A monthly supply of Wegovy rings up at $1,300 and Zepbound will put you out $1,000. Shortages of the drugs have also limited the supplies.

Kennedy, who as Trump's nominee for HHS secretary is subject to Senate confirmation, has railed against the drugs' popularity. In speeches and on social media, he's said the U.S. should not cover the drugs through Medicaid or Medicare. Instead, he supports a broad expansion of coverage for healthier foods and gym memberships.

“For half the price of Ozempic, we could purchase regeneratively raised, organic food for every American, three meals a day and a gym membership, for every obese American,” Kennedy said to a group of federal lawmakers during a roundtable earlier this year. Ozempic is a diabetes drug that can stimulate weight loss.

FILE - Donna Cooper holds up a dosage of Wegovy, a drug used for weight loss, at her home, March 1, 2024, in Front Royal, Va. (AP Photo/Amanda Andrade-Rhoades, File)

President Joe Biden speaks as first lady Jill Biden looks on at a Friendsgiving event with service members and their families in the Staten Island borough of New York, Monday, Nov. 25 2024. (AP Photo/Manuel Balce Ceneta)