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Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park

Business

Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park
Business

Business

Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park

2024-11-27 15:04 Last Updated At:15:25

The new Haier M96 series TV is going to deliver magnificent user experience to Australian Open fans onsite

MELBOURNE, Australia, Nov. 27, 2024 /PRNewswire/ -- Haier, as the official TV and home appliances partner of the Australian Open and Summer of Tennis Events from 2025 to 2027, has disclosed that its premier television for 2025—the M96 series of QD-Mini LED 4K TVs—will be featured at Melbourne Park to enhance the experience for tennis enthusiasts.

Starting on January 6, 2025, the Australian Open, one of the world's prestigious Grand Slam tennis events, will embark on a three-week "tennis carnival" at Melbourne Park. Haier will unveil its 2025 flagship TV, the M96 series, at its fans interaction booth onsite, offering tennis enthusiasts superior experience in match broadcasting and gaming.

The Haier M96 series TV features the latest 4K QD-Mini LED display, supporting HDR10+ and Dolby Vision IQ for superior visual quality. Its AI Picture Quality Processor (AIPQ) adeptly enhances picture quality, with sports as a key scenario, to deliver exceptional details even in high-intensity matches. The low-reflection screen minimizes glare and reflections to ensure color accuracy and sharpness even in challenging lighting conditions such as Melbourne's summer sun. Enhanced by the renowned KEF audio and AI vocal separation technology, it offers an ultra-smooth and immersive audio-visual experience.

The Haier M96 series is ideal for console gamers for its exceptional performance and customizable gaming mode. Fans can immerse themselves in interactive tennis games onsite and sustain the thrills.

With a minimalist design of sleek, full-display aesthetic and zero-gap structure, this ultra-thin TV body can fit seamlessly against the wall. Available in three sizes—75, 85, and 100 inches—it maximizes experience across various settings.

As the official TV and home appliances partner of the Australian Open, Haier will merge unique brand experience with the rich tennis culture for global audiences. Through a blend of initiatives underpinned by Haier's pioneering smart home technologies, the aim is to reshape the way how people experience and enjoy tennis.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park

Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park

Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park

Haier, the Official TV and Home Appliances Partner of Australian Open, Brings Its 2025 Flagship TV to the Heart of Melbourne Park

BRUSSELS, Nov. 27, 2024 /PRNewswire/ -- A new online Master Class course to train scientists in testing cosmetics and chemicals without using animals is being hailed as a game-changer for cruelty-free testing worldwide. Featuring real-world case studies to walk scientists through animal-free testing step by step, the curriculum launched by the Animal-Free Safety Assessment Collaboration (AFSA) has attracted over 1,200 participants from nearly 70 countries since its debut in 2023, highlighting a global interest in innovative, ethical testing methods. Its final module is now open for registration, completing the ten-module course.

Created with input from industry, method developers, regulatory and animal protection experts, the course guides users through every stage of "next-generation risk assessment" culminating in advanced techniques like data integration to ensure robust consumer safety conclusions. These cutting-edge methodologies not only eliminate the need for painful animal-based testing but also provide more valid and reliable results concerning the safety of chemicals and products.

A result of wide-ranging contributions from global experts in animal-free safety science, the AFSA Master Class aims to provide the educational building blocks for lasting change, encouraging kinder scientific practices that will also better ensure human safety. Regulators, product developers, contract research organizations, and academic professionals from across the globe are all active in development of the course, illustrating the truly collaborative nature of animal-free safety science worldwide.

Dr. Catherine Willett, senior director of science and regulatory affairs at Humane Society International and principal coordinator of the AFSA Master Class, said, "Consumers and companies alike want to move away from painful and outdated animal tests, but learning more about the cutting-edge tools available in the animal-free toolbox, and how to use them to make safety decisions, can be challenging. The AFSA Master Class demystifies animal-free safety assessment, making it easier for companies to replace rats, rabbits and guinea pigs with advanced non-animal models and computer simulations."

Course participant Mark Broussard, managing partner of Desert in Bloom Cosmetics Lab, said, "The AFSA Master Class really helped me understand the entire process of determining the safety of a novel cosmetic ingredient using non-animal methods, since I am working with a novel plant extract that has not before been safety tested or used in cosmetic/therapeutic products for human use. I think the new approach methodologies will yield more valid, more reliable results on the safety of cosmetic ingredients without subjecting animals to the painful animal-based testing procedures."

"The safety of the cosmetics and personal care products that consumers use and trust every day is of the utmost importance," said Dr. Julia H Fentem, EVP safety, environmental & regulatory science at Unilever. "Our unique AFSA Master Class program is focused on the safety assessment of cosmetic products and ingredients without generating new animal data and covers all aspects of using non-animal tools and data for internal company decisions-making as well as regulatory safety assessments."

The AFSA Master Class will help equip key stakeholders with the right tools and knowledge to better explore animal-free methods of safety testing and contribute to the wider shift towards the cruelty-free future of cosmetic and chemical safety science.

The full AFSA Master Class is freely available online at AFSAcollaboration.org/masterclass.

Notes to editor:

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Global initiative launched to train scientists to safely test cosmetics, chemicals without painful and archaic animal experiments

Global initiative launched to train scientists to safely test cosmetics, chemicals without painful and archaic animal experiments

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