QINGDAO, China, Nov. 28, 2024 /PRNewswire/ -- On November 26, the China Hotel Overseas Investment Conference, hosted by Sunmei Hotels Group, was successfully held at Mövenpick by Accor Qingdao Sunmei. During the conference, Sunmei Hotels Group announced the establishment of its international business division—Sunmei Group International (SGI) and launched three overseas core brands: SHANKEE, PENRO, and LANOU, marking a new chapter in expanding overseas operations. Distinguished guests attending included Mr Budi Hansyah, Trade Attache of the Embassy of the Republic of Indonesia (KBRI Beijing), Mrs. Evita SANDA, Director of Indonesia Investment Promotion Center (IIPC) Beijing, and representative from Chamber of International Commerce of Kazakhstan.
After the establishment, SGI will focus on Indonesia as a key market. Ma Yingyao, Chairman and CEO of Sunmei Hotels Group, stated that the hospitality industry is the best fit for globalization. Indonesia, as one of Southeast Asia's most dynamic economies, offers strong tourism growth potential alongside population benefits, policy support, and an advantageous investment environment.
The World Travel & Tourism Council predicts Indonesia's international tourist expenditure will reach USD 19.1 billion by 2024, an increase of 12.3% year-on-year. Mordor Intelligence projects Indonesia's hotel real estate market to reach USD 1.84 billion by 2024, with a compound annual growth rate of 12.07% from 2024 to 2029.
Zhang Gang, SVP of Sunmei Hotels Group and CEO of SGI, stated that SGI focuses on five major cities in Indonesia: Jakarta, Surabaya, Bandung, Bali, and Yogyakarta. Indonesia's hotel industry is dominated by homestays and apartments, with a low chain rate for budget and mid-range hotels, highlighting growth potential for chain hotels. The company sees opportunities in mergers & acquisitions and brand co-creation for overseas operations, alongside traditional models like direct operations and franchising.
At present, SGI has established a dedicated office and development team in Indonesia, aiming to use it as a hub to expand into the Southeast Asian market. Brands such as SHANKEE and LANOU have signed and launched over twenty projects in eight countries, including Indonesia, Thailand, and the Philippines.
Building on over a decade of digital and intelligent operational experience, SGI strategically focuses on four core competencies: "smart marketing platform, smart site selection and development, modular renovation, and intelligent operations".
In operations, SGI empowers overseas hotels with a 57.63% guest contribution rate through the "Xinlimei" direct booking platform for hotel members; it uses big data and AI to precisely target prime locations; reduces construction time with modular renovation; and enhances service efficiency and quality through intelligent operation.
For users, Sunmei Hotels Group focuses on seamless check-in, smart spaces, and intelligent experiences, using room automation and smart robots to offer a next-generation smart accommodation experience globally.
Speaking about the overseas expansion plans for the next decade, The Group's Chairman and CEO Ma Yingyao stated: "We are committed to steadily opening 100 hotels that earn twice the revenue of the Chinese market, rigorously managing 1,000 outstanding and high-quality hotels, covering 30 countries, and establishing an international image for Chinese brands."
SGI will continue providing intelligent operational models and innovative service concepts to offer Indonesian consumers higher quality, convenient, and personalized lodging experiences, enhancing service standards in the hotel industry and driving local tourism growth.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sunmei Hotels Group Expands into Indonesia, Pioneering Digital and Intelligent Operations in the Hotel Industry
TOKYO, Nov. 28, 2024 /PRNewswire/ -- Sumitomo Corporation and Rikkeisoft Corporation today announced a strategic partnership aimed at mutual business growth and synergy creation. The agreement underscores Sumitomo Corporation's recognition of Rikkeisoft's capabilities and promising growth trajectory. Sumitomo Corporation - a Fortune Global 500 company - is confident that Rikkeisoft - a premier technology services provider - will support its business transformation, leveraging strengths to drive growth and accelerating new opportunities through digital and green transformation.
Rikkeisoft, which aspires to become the first Vietnamese technology company listed on the Nasdaq or NYSE, believes this partnership will enable both companies to provide comprehensive, end-to-end IT services on a global scale, accelerating clients' digital transformation efforts. Together, the companies will deliver a full range of technology solutions, including consultancy, requirement definition, system design, development, quality assurance, implementation, and maintenance for clients worldwide.
This partnership marks Sumitomo Corporation's first collaboration with a Vietnamese IT enterprise. The multi-billion-dollar conglomerate has a proven track record of implementing key projects across various sectors, including manufacturing and industrial development.
Outside of Japan, Sumitomo Corporation operates in 65 countries with strong footprints in the U.S. and APAC regions. The strategic partnership from Sumitomo Corporation opens new avenues for Rikkeisoft to collaborate on digital and green transformation initiatives for businesses worldwide.
Since its establishment in 2012, Rikkeisoft has pursued a "Go Global" strategy, consistently expanding into new markets. In 2023, the company launched its U.S. subsidiary, RKTech America Corporation, headquartered in Plano, Texas. This expansion aims to deliver high-quality, comprehensive IT solutions and services tailored to the needs of American businesses, further strengthening Rikkeisoft's global presence.
In the APAC region, Rikkeisoft currently serves hundreds of clients across Japan, Singapore, Thailand, South Korea and beyond. To meet the growing demand for service solutions and skilled talent in digital transformation, the company has established multiple representative offices in the region, including its most recent office in South Korea in 2024.
Statement from Shunichi Aramaki, Executive Officer, General Manager of Digital Strategy Division (Sumitomo Corporation):
"Rikkeisoft's commitment to building trusted relationships with clients aligns well with Sumitomo Corporation's values, and Rikkeisoft's agile and flexible development framework closely meets the DX needs of our clients and group companies.
By combining Sumitomo Corporation's global network and industry expertise with Rikkeisoft's cross-border development experience, we aim to create synergies that support growth and innovation for both companies".
Statement from Tung Ta, Chairman of Rikkeisoft:
"By leveraging Sumitomo Corporation's global network and financial resources, we aim to provide our IT solutions to companies worldwide and expand our market. This partnership with Sumitomo Corporation is vital in enhancing IT cooperation between Vietnam and global markets, promoting digital transformation".
Statement from Tung Bui, SEVP of Rikkeisoft and CEO of RKTech:
"Through its U.S. subsidiary RKTech, Rikkeisoft will collaborate with Sumitomo Corporation's U.S. subsidiaries to deliver greater value to clients across North and Latin America. Combining Japanese management excellence with Rikkeisoft's technological expertise, abundant resources, competitive pricing, and a network of renowned advisors, this strategic partnership will help clients accelerate digital transformation, bring products to market faster, and reduce costs and investment".
About Sumitomo Corporation:
Sumitomo Corporation (TYO: 8053) is an integrated trading and business investment company with a strong global network comprising 128 offices in 65 countries and regions. The Sumitomo Corporation consists of approximately 900 companies and 80,000 employees on a consolidated basis. The Group's business activities are spread across the following nine groups: Steel, Automotive, Transportation & Construction Systems, Diverse Urban Development, Media & Digital, Lifestyle Business, Mineral Resources, Chemicals Solutions and Energy Transformation Business. Sumitomo Corporation is committed to creating greater value for society under the corporate message of "Enriching lives and the world," based on Sumitomo Corporation's business philosophy passed down for over 400 years.
About Rikkeisoft Corporation:
Founded in 2012, Rikkeisoft is one of Vietnam's leading digital technology services companies. We provide a comprehensive range of IT services, including software development, AI/ML and data engineering, cloud solutions, product development, support and maintenance, and quality assurance. With over 2,200 engineers operating from nine development centers in Vietnam, Japan, Thailand, South Korea and the U.S., Rikkeisoft is recognized globally as a leader in digital transformation technology.
For media, please contact:
Minh Phi
Marketing Manager
Email: minhpt@rikkeisoft.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sumitomo Corporation and Rikkeisoft Corporation Have Entered Strategic Partnership to Drive Global Digital Transformation
