HO CHI MINH CITY, Vietnam, Nov. 28, 2024 /PRNewswire/ -- The MMA Impact 2024 event took place on October 25 at the JW Marriott Hotel & Suites Saigon, marking the 13th anniversary of its organization in Vietnam. With the theme "Navigating Marketing: Leadership, Innovation, and Future Strategies," this year's event gathered over 1,500 C-levels and marketing managers from nearly 1,000 major brands and organizations, alongside 35 partners. That evening, MMA also honored 39 brands that successfully created innovative and effective marketing strategies as part of the SMARTIES Vietnam 2024 awards.
Breakthrough Marketing Strategies and Engaging Discussions
As a lively discussion hub on AI and new marketing trends, MMA Impact 2024 attracted significant interest from leaders and experts, providing numerous networking opportunities and exploring future collaboration projects. Exclusive reports from leading regional experts, representatives from MMA Global APAC, shared in-depth analyses of the latest trends and strategies in the industry.
One of the standout morning sessions was a discussion on the award-winning campaign by Nestlé Vietnam titled "Winning with AI - Nestlé's YouTube Works Winning Campaign." Moderated by Rafael Scislowski, Industry Director of Google Vietnam, the discussion featured Yannis Dramis, CMS Director of Nestlé Vietnam; Nguyá»…n Trà My, Executive Deputy Director and Marketing Director from Ogilvy Vietnam; and Quý Äoàn, Client Director from Mindshare Vietnam. The success story of the Tet campaign implemented by Nestlé provided deep insights into the power of AI technology in marketing and its impact on consumers.
Two special discussions for CEOs and CMOs also attracted many senior leaders. The CEO discussion, titled "The Digital Leadership Compass – Navigate Change with Data, Agility, and People," shared leadership strategies in the digital age, emphasizing the role of data and people in guiding businesses. Key speakers included Vishnu Mohan, Chairman of Avyan Holdings; Lê Huỳnh PhÆ°Æ¡ng Thục, Executive Director of Guardian Vietnam; and Dirk E.G Van Motman, Founder and Chairman of UN.
The CMO discussion, titled "Experiential Marketing: Creating Immersive Consumer Journeys," focused on how experiential marketing can create deep connections and loyalty from customers. Speakers like Mohinder Jakhar, Marketing Director of Pernod Ricard Vietnam and Cambodia; Nguyễn Thị Mai, Vice President of Marketing at Unilever; and Harjyot Singh Arora, APAC Data Director of PepsiCo, shared successful examples from experiential marketing campaigns.
The SMARTIES Vietnam 2024 Awards Celebrate Creative Campaigns
As part of the program, the SMARTIES Vietnam 2024 awards ceremony also took place that evening to honor the most innovative and effective marketing campaigns from 500 entries submitted by nearly 120 brands. The intense competition among 144 campaigns in the preliminary round across 25 categories created a thrilling atmosphere, featuring major brands like Suntory PepsiCo, Nestlé, and Samsung Vietnam, alongside renowned agencies such as Publicis Media, Dentsu, Leo Burnett Vietnam, and Ogilvy. The final results were determined by 100 Pre-Screeners and 30 Juries, consisting of C-level executives from prestigious global and domestic brands. Depending on the category, the criteria varied, but the ultimate goal remained to identify the most creative campaigns that deliver significant brand impact and foster positive social influence.
Among the award-winning campaigns this year, VINFAST stood out with its "1ST Car Pre-Order on Livestream" campaign in the E-commerce Marketing category, achieving over 27,000 orders for the VF3 car within just three days of livestreaming. Nestlé Vietnam also made an impression, winning Gold in the AI-Driven Creative Excellence category with its "La Vie Uses AI in E2E Journey to GET Users Fast" campaign, which utilized AI to outline the key visual and advertising concepts for new products, resulting in a 3.7% market share increase in the southern region within three months.
Equally impressive, Grab Vietnam received Gold in the Customer Experience (CX) / User Experience (UX) & Design category within the Creative section for its "Find Me Here" Benches campaign, which highlighted user experience through creative design. Additionally, Vietnam Airlines won Silver in the Personalization category, also in the Creative section, offering unique personalized experiences for customers through its "Million Miles of Wonder Experiences" campaign. Furthermore, Abbott Vietnam's Ensure Gold brand won Gold with its "Increase Lifetime Value by 47%" campaign, falling under the Customer Journey Marketing - Lead Generation/CRM category within Marketing Impact. By utilizing CRM technology to track and analyze customer journeys, Abbott developed personalized marketing programs that reinforced current customer loyalty and opened up opportunities for sustainable growth in the future.
In the Diversity & Inclusion category within Purpose Driven Marketing, Gold was awarded to the campaign "Internet Safety Education for the Elderly," by Google and Dentsu Creative. This campaign not only raised awareness but also contributed to building a more equitable society by providing seniors with the necessary skills to use the internet safely. The creativity in delivering this message resonated strongly, creating positive change in the community. Another honored campaign was "Join the Flip Side" from the Samsung Galaxy Z5 brand. In the Omnichannel Marketing category within Impact Media, the campaign was designed to provide a seamless customer experience across multiple communication channels. The synchronized coordination among channels helped the brand create a positive and memorable customer experience while increasing sales.
Additionally, the judging panel recognized the outstanding brands and agencies with the "Industry Award" including Brand of the Year – Coca-Cola; Media Agency of the Year – EssenceMediacom; Digital Agency of the Year – PMAX; Enabling Technology Company of the Year – Zalo AI; Publisher of the Year – Grab; Advertiser of the Year – Nestlé Vietnam; Holding Agency Company of the Year – WPP; Resilient Brand of the Year – Grab Vietnam; and Best of Show – Coca-Cola Foodmarks. Notably, Ogilvy and Publicis Media jointly won the Creative Media Agency of the Year award for their exceptional contributions to the industry!
The campaigns honored at SMARTIES Vietnam 2024 not only demonstrated exceptional creativity but also showcased the strong growth of the Vietnamese marketing industry in the face of challenging economic conditions.
View the list of SMARTIES Vietnam 2024 winners at: https://www.mmaglobal.com/smarties-2024/finalists/winners/region:10
PR Newswire is the official news distribution partner of MMA Impact 2024.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Spotlight on Creativity: The MMA Impact and SMARTIES Awards Vietnam 2024
Simultaneously supported by iQOO's Q2 chip, iQOO 13 raises the performance bar with advanced speed, stability, imaging, and cooling for mobile users who expect more.
DONGGUAN, China, Nov. 28, 2024 /PRNewswire/ -- iQOO, an independent sub-brand of vivo, today announced the overseas launch of iQOO 13, setting a new standard for mobile performance through a powerful combination of advanced engineering and collaboration with Qualcomm. Designed for users who seek exceptional speed, stability, and immersive experiences, iQOO 13 leverages the Snapdragon® 8 Elite processor with custom tuning for unprecedented responsiveness. From seamless multitasking to superior gaming and photography capabilities, iQOO 13 represents a breakthrough in high-performance smartphone design, built to meet the demands of tech enthusiasts, gamers, and everyday phone users worldwide.
"With iQOO 13, we set out to redefine what performance means in a smartphone," said Dejian Li, General Manager of vivo Global Product Department. "By working closely with Qualcomm, we've pushed the Snapdragon® 8 Elite to its full potential, from advanced architecture to intelligent resource management. The result is a device that delivers unparalleled speed, stability, and efficiency – making iQOO 13 the ultimate choice for users who demand the very best in mobile performance."
Custom Performance Monster: iQOO × Qualcomm Joint-Tuned Snapdragon® 8 Elite
iQOO 13 is a breakthrough in smartphone performance, powered by the Snapdragon® 8 Elite chip with Qualcomm's self-developed Oryon architecture. This processor's 2+6 all-big-core configuration and industry-leading peak frequency of 4.32 GHz enable seamless multitasking, outstanding responsiveness, and an unprecedented processing experience. This capability is further enhanced by a massive 24 MB L2 cache, allowing for efficient handling of even the most demanding applications.
On the graphics side, the Snapdragon® 8 Elite's GPU features a new slice architecture significantly improving multitasking, concurrent performance, and power efficiency to enable intensive graphics rendering while optimizing battery life. Together with Samsung's LPDDR5X Ultra memory, which increases read speeds, and UFS 4.1 storage(1) technology, iQOO 13 forms a powerful performance "iron triangle" of CPU, memory, and storage that sets a new standard for mobile phones.
In addition, the collaboration between iQOO and Qualcomm has enhanced the device with features such as GMEM (Graphics Memory) for optimized memory management, an open MPAM interface for efficient resource prioritization, and technologies like AFME 2.0 and Hardware-based Ray Tracing for improved visual clarity and performance. The Snapdragon® 8 Elite also delivers advanced AI capabilities that increase NPU inference speed and reduce power consumption, providing users with a refined, highly efficient AI experience. These combined enhancements, along with iQOO and Qualcomm's joint tuning and engineering efforts, position iQOO 13 as a powerhouse that pushes the boundaries of smartphone performance.
Total Immersion: Unparalleled Gaming Experience
iQOO 13 is not only a powerhouse in terms of performance, but will also wow gamers with its dual-chip setup. Alongside the Snapdragon® 8 Elite, iQOO's Supercomputing Chip Q2 unleashes a whole new level of immersion. Supporting up to 2K (PC-grade) game super resolution and 144 fps super frame rate, this advanced chip drives exceptional visuals and ensures smooth, uninterrupted graphics, even during intense gaming. By balancing power and performance, the Q2 chip allows iQOO 13 to handle the most demanding games with ease, giving gamers the confidence that the phone will perform under all conditions.
iQOO 13's 8T LTPO display boasts a 2K (3168 × 1440) resolution and a 144 Hz refresh rate. This combination delivers incredibly clear and fluid graphics, so every detail is rendered with precision and every touch is ultra-responsive. The adaptive refresh rate dynamically adjusts to match content needs, reducing battery consumption during extended gaming sessions. With a peak brightness of 4500 nits, the display provides crystal-clear visuals even in bright outdoor conditions, making it ideal for gaming anywhere, anytime.
To further enhance responsiveness, iQOO 13 incorporates Ultra-low Latency Frame Interpolation and High-Fidelity Frame Interpolation, which minimize latency for fast, accurate responses. Frame synchronization algorithms work alongside to streamline rendering, compositing, and display times, so that each frame appears instantly and accurately – giving players a competitive edge with smoother gameplay and faster aim. Adding to the immersive experience, iQOO 13 features an Ultra-Wide Vibration Motor and Symmetrical Drum Master Speakers, which enhance situational awareness and fully immerse players in games. Altogether, these innovations make the Q2 chip-powered iQOO 13 the ultimate choice for gaming enthusiasts seeking a seamless, high-performance experience.
Eye-Protective Display for a Healthier Viewing Experience
Setting a new standard in eye protection, iQOO 13 is one of the first to feature OLED Circular Polarization Technology, backed by certifications from TÜV Rheinland and vivo Visual Health Labs. This advanced screen employs 2592 Hz PWM Dimming to minimize flicker and reduce eye fatigue, making it easier on the eyes during extended use. Designed in partnership with BOE, the spacious 6.82-inch flat screen is wear-, scratch-, and dust-resistant, ensuring longevity while maintaining optimal performance over time. With its industry-leading display and cutting-edge eye-protection technology, iQOO 13's screen represents a milestone in iQOO's display advancements, offering users comfort, clarity, and precision like never before.
Unstoppable Power That Keeps You Going
iQOO 13 redefines battery performance with a colossal equivalent (TYP) 6000 mAh(2) to equivalent (TYP) 6150 mAh battery(3) that delivers exceptional endurance without compromising on design. Built with industry-leading third-generation silicon, the battery's energy density has increased by an astounding 8.7% over iQOO 12, providing even more power in the same compact form. The battery is supported by a robust 7000 mm² vapor chamber, with increased maximum cooling capacity, improving heat dissipation efficiency across the surface area by 17%.
For users who demand speed, iQOO 13 delivers with its 120W FlashCharge technology, offering ultra-fast charging that minimizes downtime and keeps you going through gaming, streaming, and multitasking without interruption. With its cutting-edge battery technology, fast charging capabilities, and ultra-slim design, iQOO 13 is built to support the most intense, high-performance demands—keeping users powered up and ready for anything.
Inspired by the Track, Built to Perform
Inspired by the five-year partnership with BMW M Motorsport and the spirit of racing, iQOO 13 comes in three stunning editions: Legend (white), Alpha (black), and Nardo Grey, each crafted to embody the speed and passion that drives racers to shatter performance records. The Legend edition showcases an iconic tri-color pattern of red, black, and blue stripes, merging the essence of speed with cutting-edge technology. The Alpha edition showcases the bold matte finish of a racetrack, capturing the intensity of peak performance, while the Nardo Grey edition draws inspiration from Italy's famed Nardò Ring, a preferred test track for the most elite performance race cars.
The device, which maintains a sleek 7.99 mm thick profile (Alpha edition only) and 8.1 mm thick profile (Legend and Nardo Grey editions), also includes an innovative Monster Halo on the back cover that creates a captivating halo, a breakthrough in design inspired by the world of auto racing. This dynamic light pulses rhythmically with music and some games, adding vitality to the device, while also keeping users informed with real-time notifications for calls, messages, and charging status. With iQOO 13, the thrill of racing and gaming comes alive in every detail.
Top-Tier Flagship Photography That Redefines Every Shot
iQOO 13 delivers a premium imaging experience by utilizing the same camera from vivo's flagship devices and incorporating the same advanced sensor, algorithms, and features to bring iQOO 13 users to a new level of mobile photography. Equipped to capture sharp, high-definition quality across all focal lengths, iQOO 13 supports 0.6x, 1x, 2x, and 4x optical positions, with up to 30x zoom.
While the flagship-grade VCS technology and NICE 2.0 algorithm support clear images at multiple focal lengths, along with clearer and more dynamic night photos in dark scenes, the Street Photography mode and Multifocal Portrait excel in textured photography. The combination of these features allows iQOO 13 to redefine mobile imaging with an impressive range of focal lengths and fine-tuned performance, enabling users to capture the world with clarity, style, and ease.
Availability
iQOO 13 will be released in Indonesia on November 28, India and Thailand on December 3, and Malaysia on December 4. For the first time, iQOO will also make the phone available in United Arab Emirates and Saudi Arabia as of mid-November. Consumers in all markets can expect to find iQOO 13 in stores between early and mid-December.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of I Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit www.iQOO.com
(1)The 16 GB+512 GB version of iQOO 13 will come equipped with UFS 4.1 while the 12 GB+256 GB version will be able to access UFS 4.1 through an OTA update.
(2)iQOO 13 phones sold in India will have an equivalent (TYP) 6000 mAh Silicon Anode Battery.
(3)iQOO 13 phones sold outside of India will have an equivalent (TYP) 6150 mAh Ultra Thin Battery.
*Unless specifically noted, all data and parameters are based on our laboratory test results in standard test environments. Actual performance may vary depending on the software version, device condition, individual differences, user habits, and environmental factors.
*Some specifications, parameters, parts, and designs of the product may vary due to supplier changes or different production batches. Please refer to the actual product as the standard.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
iQOO 13 unleashes the full potential of Snapdragon® 8 Elite with joint tuning for the ultimate mobile experience
iQOO 13 unleashes the full potential of Snapdragon® 8 Elite with joint tuning for the ultimate mobile experience
iQOO 13 unleashes the full potential of Snapdragon® 8 Elite with joint tuning for the ultimate mobile experience
iQOO 13 unleashes the full potential of Snapdragon® 8 Elite with joint tuning for the ultimate mobile experience
