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HONG KONG, Nov. 29, 2024 /PRNewswire/ -- DETERMINANT, the functional men's shirt brand, is proud to announce its integrated "Built for Living" campaign, designed to empower Hong Kong professionals to embrace a dynamic work-life through a range of functional products, exclusive partnerships and valuable perks.
DETERMINANT believes that the balance between hard work and play is what fuels creativity, innovation, and fulfillment. In partnership with other homegrown brands, such as Handsome Factory, Payme, Pirata Group, Preface, The Coffee Academics, and The Point, the campaign encourages modern professionals to embrace both passion and play, contributing to a vibrant Hong Kong where creativity flourishes and individuals thrive.
DETERMINANT has dedicated years of research and development to engineer shirting solutions that are "Built for Living". Prioritizing fit, function, and quality materials, their shirts are designed to transition seamlessly from work to off-duty pursuits, allowing modern professionals to express their zest for life.
Key features of DETERMINANT's signature dress shirts include:
The brand's advanced fabrics and engineering expertise address common shirting issues, ensuring that professionals can work and play with ease and confidence.
The "Built for Living" campaign extends beyond their products. DETERMINANT has forged partnerships with other Hong Kong brands to provide exciting product collaborations, workshops, and exclusive perks.
By collaborating with local brands, DETERMINANT is empowering local professionals to thrive in every aspect of their lives, ultimately contributing to a vibrant and dynamic city where innovation and collaboration flourish.
DETERMINANT Online Shop and Store Details
Online
shop.detshirts.com
AIRSIDE
Shop G006, G/F, Airside, 2 Concorde Road, Kai Tak, San Po Kong (9834-8001)
LAB Concept (Queensway)
Shop B02, LAB Concept, Queensway Plaza, 93 Queensway, Admiralty, Hong Kong (9829-7917)
MOKO Store
Shop 166, 1/F, MOKO, 193 Prince Edward Road West, Mong Kok, Kowloon (5969-3709)
New Town Plaza
Shop 413A, 4/F, New Town Plaza 1, Sha Tin, New Territories (6507-9324)
Olympian City
Shop UG10B, UG/F, Olympian City 2, 18 Hoi Ting Road, Tai Kok Tsui, Kowloon (9414-1056)
PopCorn
Shop F50, 1/F, PopCorn, 9 Tong Yin Street, Tseung Kwan O, New Territories (9059-5165)
SOGO Causeway Bay
Shop 5-20D, 5/F, SOGO, 555 Hennessy Road, Causeway Bay, Hong Kong (2831-8527)
Telford Plaza
Shop G5, G/F, Telford Plaza I, 33 Wai Yip Street, Kowloon Bay, Kowloon (9059 5016)
The LOHAS
Shop 348A, 3/F, The Lohas, 1 Lohas Park Road, Tseung Kwan O, New Territories (9286-6501)
Tsuen Wan Plaza
Shop 213, 2/F, Tsuen Wan Plaza, 4-30 Tai Pa Street, Tsuen Wan, New Territories (6402-4098)
About DETERMINANT
DETERMINANT is Asia's leading shirt expert. Our mission is simple: we empower modern professionals to make a confident statement in every aspect of their lives. DETERMINANT was created for men with goals, interests, and ambitions beyond worrying about what to wear. We solve their most common shirting problems by engineering dress shirts with great fit, premium quality, and clean styling, all at an accessible price. Our products provide a simple solution to looking and feeling good, allowing them to focus on what matters most.
The brand's journey began with a single white dress shirt available in 61 sizes. By harnessing 1,947 patented technologies, such as DP3.5 wrinkle-free on 100% cotton, VISDRYâ„¢, and ECOHUESâ„¢ waterless dye, our shirts are designed with cutting-edge technology, sustainability, and quality materials at the core. We are dedicated to creating value for our community and the planet. This drives us to continually innovate and redefine what it means to make and wear better clothing.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DETERMINANT BRINGS TOGETHER HONG KONG BRANDS TO EMPOWER HONG KONG PROFESSIONALS WITH PRODUCTS AND PERKS THROUGH THE "BUILT FOR LIVING" CAMPAIGN
Founding Members from Pillar Industries and the Leaders in the AI Community
Come Together to Celebrate the Launch of the Association
HONG KONG, Nov. 29, 2024 /PRNewswire/ --The Artificial Intelligence Association of Hong Kong (AIHK) is excited to announce its official launch and its plans to propel Hong Kong's AI innovation. AIHK is an independent, industry-agnostic platform dedicated to promoting and advancing the development, adoption, commercialization, and use of AI across businesses, corporates, enterprises, institutions and organizations that operate in Hong Kong and beyond.
AIHK is founded and chaired by Neil Tan, who has over 20 years of experience in corporate strategy, mergers & acquisitions, business and partnership development across the banking, management consulting and tech industries. Neil is currently the Managing Partner at Tsunami Advisors, an advisory and consulting firm dedicated to helping FinTech, Artificial Intelligence, Digital Asset, and Web3 firms expand, grow and scale in the Asia Pacific Region. He is also one of the committee members of Task Force on Promoting Web3 Development established by the Hong Kong SAR Government under Financial Secretary Paul Chan.
"Our mission is clear: to position Hong Kong as a global AI innovation hub. By bringing together leaders from various sectors, we will create a collaborative environment that fosters AI innovation and accelerates the adoption of the technology to drive growth for key industries that make up Hong Kong's economy. The association will provide the perfect platform for business leaders, technology innovators and the public sector to come together to advance the understanding, application and use of AI for the betterment of business, industry and society," said Neil Tan, Founder & Chairman of AIHK at the launch ceremony.
AIHK's Founding Members include C-Suites and senior executives from prominent organizations including AXA Hong Kong and Macau, Cathay Pacific, Clifford Chance, Chow Sang Sang, DBS Bank, HKT, Li & Fung, Prudential Hong Kong, PwC HK, Standard Chartered, Tessellation and Towngas to name a few. Founding Members represent key sectors in Hong Kong including the consumer, energy, finance, insurance, legal, logistics, manufacturing, retail, telecom, and transport sectors, and all of them have roles and responsibilities for driving the AI strategy and execution within their respective organizations.
AIHK's Mission and Vision
AIHK was set up with the goal to foster a vibrant AI ecosystem and better position Hong Kong as a leading AI innovation hub. AIHK's mission is to help businesses and organizations harness the potential and power of AI, align with international standards and introduce new AI-related use cases and applications to boost productivity, efficiency and competitiveness across the key industries in Hong Kong.
The four pillars of AIHK's strategy includes:
Calling on Industry Leaders and Members of the AI Community
Whether it's an individual who wants to contribute to Hong Kong' AI development, corporations that are looking towards digital transformation, or Small to Medium-sized Enterprises (SMEs) and startup ventures looking to AI to scale their business and operations, AIHK welcomes industry leaders and corporate members of the AI community to participate. AIHK will focus on growing its network, members' expertise and technical know-how to help shape different industries and together, advance the development, adoption, commercialization, and use of AI across Hong Kong and beyond.
AIHK membership will provide members with exclusive networking opportunities, access to AIHK-organized events, on-demand webinars, contribution to industry whitepapers, discounts to workshops and seminars, as well as co-marketing and thought leadership opportunities.
A word from AIHK's Corporate Founding Members
Dominic Maffei, Head of Digital Assets & Fintech, Hong Kong, at Standard Chartered, remarked, "AI-driven innovations are not just trends; they're essential for staying competitive in the evolving financial landscape. Incorporating AI into operations allows businesses to predict market trends and enhance efficiency."
Natasha Cheng, Director of Tessellation Group, said, "AI accelerates design and prototyping process, optimizes supply chains with accurate demand forecasting, automates production for efficiency, enhances quality control through image recognition, enables mass customization, and offers insights into consumer behavior – ultimately saving costs and time for a more agile future."
Queenie Chan, General Manager of Business Analytics & e-Development at Towngas, said, "Artificial intelligence is set to revolutionize the energy sector by enhancing operational efficiency and optimizing customer engagement strategies. The establishment of the Artificial Intelligence Association of Hong Kong is a crucial initiative that will drive innovation and collaboration across industries, positioning Hong Kong as a global leader in AI advancements."
Rocky Mui, Partner at Clifford Chance, highlighted the importance of regulation and said, "The decisions made by regulators in the coming months and years about how to regulate AI will be critical to the AI innovation landscape in Hong Kong and beyond. AI regulation should promote agility, innovation and clarity for businesses, but also transparency, accountability, and fairness, ensuring that AI systems are designed and deployed in a manner that aligns with ethical standards and societal values. Collaboration between regulators and industry will be key to ensuring that we have a responsible AI policy that strikes the right balance between fostering innovation and safeguarding stakeholders."
Sam Lim, Chief Information Technology Officer of Prudential Hong Kong, stated, "Artificial Intelligence is revolutionizing the insurance industry. Our unwavering commitment to Al applications ensures that we consistently deliver value and security to our customers."
About AIHK
The Artificial Intelligence Association of Hong Kong (AIHK) is a non-profit association dedicated to promoting and advancing the development, adoption, commercialization, and use of AI across businesses, corporates, enterprises, institutions and organizations. The mission of AIHK is to propel and position Hong Kong as a global AI innovation hub by bringing together leaders from various sectors, creating a collaborative environment that fosters AI innovation and accelerating the adoption of the technology to drive growth for key industries that make up Hong Kong's economy.
For more information, please visit LinkedIn page or email contact@aihongkong.org.
Appendix
List of Founding Members by alphabetical order:
(Corporate Founding Members are designated with *)
Founding Members
Title
Company
Alan Lau
Chief Business Officer
Animoca Brands *
Andrew Eldon
General Manager, Digital Experiences
Cathay Pacific
Ankit Suri
CEO & Founder
Planto
Benson Wong
Managing Director, Head of Digital Products and Channels, International Private Bank
JPMorgan Chase & Co.
Caroline York
Director of Marketing
Serotonin
Dominic Maffei
Head of Digital Assets & Fintech HK
Standard Chartered *
Gary Ho
Chief Information Officer
AXA Hong Kong and Macau *
Jeanne Lim
CEO & Founder
BeingAI
Keith Ip
Chief Technology Officer
Li & Fung
Kok Tin Gan
Founder of PwC's Darklab
PwC HK
Marcos Chow
Group Chief Information Officer
HKT
Medhy Souidi
Head of Innovation & Experiences
DBS Bank
Natasha Cheng
Director
Tessellation
Neil Tan
Founder & Managing Partner
Tsunami Advisors
Peggy Lau
Director Artificial Intelligence
Chow Sang Sang
Queenie Chan
General Manager, Business Analytics & e-Development
Towngas *
Rocky Mui
Partner
Clifford Chance *
Sam Lim
Chief Technology & Digital Officer
Prudential Hong Kong *
Yannick Mahé
Head of Business Engineering & Growth Engineering, Greater China Region
Meta
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Artificial Intelligence Association of Hong Kong Set to Propel AI Innovation Across Key Industries
Artificial Intelligence Association of Hong Kong Set to Propel AI Innovation Across Key Industries
