NYANGAMBE, Zimbabwe (AP) — At first, the suggestion to try farming maggots spooked Mari Choumumba and other farmers in Nyangambe, a region in southeastern Zimbabwe where drought wiped out the staple crop of corn.
After multiple cholera outbreaks in the southern African nation resulting from extreme weather and poor sanitation, flies were largely seen as something to exterminate, not breed.
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Maggot breeder, Chemari Choumumba works at a production tank of maggots at her home in Chiredzi, Zimbabwe Wednesday, Sept. 18, 2024. (AP Photo/Aaron Ufumeli)
Maggot breeder, Chemari Choumumba works at a production tank of maggots at her home in Chiredzi, Zimbabwe Wednesday, Sept. 18, 2024. (AP Photo/Aaron Ufumeli)
Maggot breeder, Chemari Choumumba stands next to a production tank of maggots at her home in Chiredzi, Zimbabwe Wednesday, Sept. 18, 2024. (AP Photo/Aaron Ufumeli)
Maggots are held by a worker at a maggot breeding centre in Chinhoyi, Zimbabwe, Friday, Oct. 19, 2024. (AP Photo/Aaron Ufumeli)
Maggots are held by a worker at a maggot breeding centre in Chinhoyi, Zimbabwe, Friday, Oct. 19, 2024. (AP Photo/Aaron Ufumeli)
“We were alarmed,” Choumumba said, recalling a community meeting where experts from the government and the United States Agency for International Development, or USAID, broached the idea.
People had flocked to the gathering in hope of news about food aid. But many stepped back when told it was about training on farming maggots for animal feed and garden manure.
“People were like, ‘What? These are flies, flies bring cholera’,” Choumumba said.
A year later, the 54-year-old walks with a smile to a smelly cement pit covered by wire mesh where she feeds rotting waste to maggots — her new meal ticket.
After harvesting the insects about once a month, Choumumba turns them into protein-rich feed for her free-range chickens that she eats and sells.
Up to 80% of chicken production costs were gobbled up by feed for rural farmers before they took up maggot farming. Many couldn’t afford the $35 charged by stores for a 50-kilogram (about 110-pound) bag of poultry feed, said Francis Makura, a specialist with a USAID program aimed at broadening revenue streams for farmers affected by climate change.
But maggot farming reduces production costs by about 40%, he said.
The maggots are offspring of the black soldier fly, which originates in tropical South America. Unlike the house fly, it is not known to spread disease.
Their life cycle lasts just weeks, and they lay between 500 and 900 eggs. The larvae devour decaying organic items — from rotting fruit and vegetables to kitchen scraps and animal manure — and turn them into a rich protein source for livestock.
“It is even better than the crude protein we get from soya,” said Robert Musundire, a professor specializing in agricultural science and entomology at Chinhoyi University of Technology in Zimbabwe, which breeds the insects and helps farmers with breeding skills.
Donors and governments have pushed for more black soldier fly maggot farming in Africa because of its low labor and production costs and huge benefits to agriculture, the continent’s mainstay that is under pressure from climate change and Russia’s war in Ukraine.
In Uganda, the maggots helped plug a fertilizer crisis caused by the war in Ukraine. In Nigeria and Kenya, they are becoming a commercial success.
In Zimbabwe, the government and partners piloted it among farmers struggling with securing soya meal for their animals. A World Bank-led project later used it as a recovery effort for communities affected by a devastating 2019 cyclone.
Now it is becoming a lifesaver for some communities in the country of 15 million people where repeated droughts make it difficult to grow corn. It's not clear how many people across the country are involved in maggot-farming projects.
At first, “a mere 5%” of farmers that Musundire, the professor, approached agreed to venture into maggot farming. Now that’s up to “about 50%,” he said, after people understood the protein benefits and the lack of disease transmission.
The “yuck factor” was an issue. But necessity triumphed, he said.
With the drought decimating crops and big livestock such as cattle — a traditional symbol of wealth and status and a source of labor — small livestock like chickens are helping communities recover more quickly.
“They can fairly raise a decent livelihood out of the resources they have within a short period of time,” Musundire said.
It also helps the environment. Zimbabwe produces about 1.6 million tons of waste annually, 90% of which can be recycled or composted, according to the country’s Environmental Management Agency. Experts say feeding it to maggots can help reduce greenhouse emissions in a country where garbage collection is erratic.
At a plot near the university, Musundire and his students run a maggot breeding center in the city of 100,000 people. The project collects over 35 metric tons a month in food waste from the university’s canteens as well as vegetable markets, supermarkets, abattoirs, food processing companies and beer brewers.
“Food waste is living, it respires and it contributes to the generation of greenhouse gases,” Musundire said.
According to the U.N. Food and Agriculture Organization, food loss — which occurs in the stages before reaching the consumer — and food waste after sale account for 8% to 10% of greenhouse gas emissions globally, or about five times that of the aviation sector.
The university project converts about 20-30 metric tons of the waste into livestock protein or garden manure in about two weeks.
Choumambo said people often sneer as she goes around her own community collecting banana peels and other waste that people toss out at the market and bus station.
“I tell them we have good use for it, it is food for our maggots,” she said. She still has to contend with “ignorant” people who accuse maggot farmers of “breeding cholera.”
But she cares little about that as her farm begins to thrive.
From bare survival, it is becoming a profitable venture. She can harvest up to 15 kilograms (about 33 pounds) of maggots in 21 days, turning out 375 kilograms (826.7 pounds) of chicken feed after mixing it with drought-tolerant crops such as millets, cowpeas and sunflower and a bit of salt.
Choumambo sells some of the feed to fellow villagers at a fraction of the cost charged by stores for traditional animal feed. She also sells eggs and free-range chickens, a delicacy in Zimbabwe, to restaurants. She's one of 14 women in her village taking up the project.
“I never imagined keeping and surviving on maggots,” she said, taking turns with a neighbor to mix rotting vegetables, corn meal and other waste in a tank using a shovel.
“Many people would puke at the sight and the stench. But this is the sweet smell of food for the maggots, and for us, the farmers.”
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Maggot breeder, Chemari Choumumba works at a production tank of maggots at her home in Chiredzi, Zimbabwe Wednesday, Sept. 18, 2024. (AP Photo/Aaron Ufumeli)
Maggot breeder, Chemari Choumumba works at a production tank of maggots at her home in Chiredzi, Zimbabwe Wednesday, Sept. 18, 2024. (AP Photo/Aaron Ufumeli)
Maggot breeder, Chemari Choumumba stands next to a production tank of maggots at her home in Chiredzi, Zimbabwe Wednesday, Sept. 18, 2024. (AP Photo/Aaron Ufumeli)
Maggots are held by a worker at a maggot breeding centre in Chinhoyi, Zimbabwe, Friday, Oct. 19, 2024. (AP Photo/Aaron Ufumeli)
Maggots are held by a worker at a maggot breeding centre in Chinhoyi, Zimbabwe, Friday, Oct. 19, 2024. (AP Photo/Aaron Ufumeli)
NEW YORK (AP) — It's show time.
After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster.
Department stores, shopping malls and merchants — big and small — see the day after Thanksgiving as a way to energize shoppers and to get them into physical stores at a time when many gift-seekers do the bulk of their browsing and buying online.
Enough traditionalists must still be around, because Black Friday remains the biggest day of the year for retail foot traffic in the U.S., according to retail technology company Sensormatic Solutions.
“Black Friday is still an incredibly important day for retailers,” Grant Gustafson, head of retail consulting and analytics at Sensormatic, said. “It’s important for them to be able to get shoppers into their store to show them that experience of what it’s like to browse and touch and feel items. It also can be a bellwether for retailers on what to expect for the rest of the holiday season.”
In the U.S., analysts envision a solid holiday shopping season, though perhaps not as robust as last year’s, with many shoppers under financial pressure and cautious with their discretionary spending despite the easing of inflation.
Retailers will be even more under the gun to get shoppers in to buy early and in bulk since there are five fewer days between Thanksgiving and Christmas this year.
Mall of America, in Bloomington, Minnesota, hopes to surpass the 12,000 shoppers who arrived last year within the first hour of the giant shopping center's 7 a.m. opening. This year, the mall is giving the first 200 people in line at the center's north entrance a $25 gift card.
“People come to get the deals, but more importantly, they come for the excitement, the energy, the traditions surrounding Black Friday,” Jill Renslow, Mall of America's chief business development and marketing officer, said.
Target is offering an exclusive book devoted to Taylor Swift's Eras Tour and a bonus edition of her “The Tortured Poets Department: The Anthology” album that only will be available in stores on Black Friday before customers can buy them online starting Saturday.
Best Buy has introduced an extended-release version of the doorbuster, the limited-time daily discounts that for years were all the rage — and sometimes the spark for actual brawls. The nation’s largest consumer electronics chain has released doorbuster deals every Friday since Nov. 8 and plans to continue the weekly promotion through Dec. 20.
“(Stores) are very hungry for Black Friday to do well,” Marshal Cohen, chief retail advisor at market research firm Circana, said. “They recognize that they’re not going to clobber and win big growth in online because the pie has gotten so competitive. They have to find a way to win in the stores.”
Impulse purchases and self-gifting are a potential area for big sales growth, and business isn't going to increase without them, Cohen said. Shoppers are three times more likely to buy on impulse at a physical store than online, according to Circana research.
The National Retail Federation predicted that shoppers would increase their spending in November and December by between 2.5% and 3.5% over the same period a year ago. During the 2023 holiday shopping season, spending increased 3.9% over 2022.
So far this holiday season, online sales have beaten expectations, according to Adobe Digital Insights, a division of software company Adobe. U.S. consumers spent $77.4 billion online from Nov. 1 to Nov. 24, 9.6% more than during the same period last year. Adobe predicted an 8.4% increase for the full season.
Despite the early sales, better bargains are coming with Black Friday, according to Adobe. Analysts consider the five-day Black Friday weekend, which includes Cyber Monday, a key barometer of shoppers’ willingness to spend for the rest of the season.
Vivek Pandya, the lead analyst at Adobe Digital Insights, said shoppers are paying more attention to discounts than last year, and their focus on bargain-hunting will drive what sells and when.
For example, Thanksgiving Day is the best time to shop online to get the deepest discount on sporting goods, toys, furniture and appliances, according to Adobe's analysis. But Black Friday is the best time to buy TVs online. People shopping for televisions earlier in the season found discounts that averaged 10.8%, while waiting until this Friday is expected to yield 24% discounts, Adobe Digital Insights said.
Cyber Monday, however, is expected to be the best time to buy clothing and gadgets like phones and computers online. Electronics discounts peaked at 10.9% off the suggested manufacturer's price between Nov. 1 and Nov. 24 but are expected to hit 30% off on Cyber Monday, Adobe said.
Across the board, Black Friday weekend discounts should peak at 30% on Cyber Monday and then go down to around 15%, according to Adobe’s research.
People walk by sale signs on the shopping street in Seoul, South Korea, Thursday, Nov. 28, 2024.(AP Photo/Ahn Young-joon)
A shopper passes a store advertising a Black Friday Sale on Regent Street in London, Thursday, Nov. 28, 2024. (AP Photo/Kirsty Wigglesworth)
People window shop in Bryant Park's Winter Village, Tuesday, Nov. 26, 2024, New York. (AP Photo/Julia Demaree Nikhinson)
A shopper looks at handbags at Macy's department store on Sunday, Nov. 24, 2024, in New York. (AP Photo/Anne D'Innocenzio)
FILE - Shoppers and others walk down a crowded sidewalk on Black Friday in the Soho neighborhood of New York, Nov. 24, 2023. (AP Photo/Peter K. Afriyie, File)
Items on sale for $5 are displayed at a Five Below store on Sunday, Nov. 24, 2024, in New York. (AP Photo/Anne D'Innocenzio)
Items on sale for Black Friday are displayed at Macy's department store on Sunday, Nov. 24, 2024, in New York. (AP Photo/Anne D'Innocenzio)
Shoppers pass a Christmas tree at the Bergdorf Goodman store on Sunday, Nov. 24, 2024, in New York. (AP Photo/Anne D'Innocenzio)
A sign promoting Black Friday deals sits on table with a display of mirrorless cameras in a Best Buy store Thursday, Nov. 21, 2024, in south Denver. (AP Photo/David Zalubowski)