Tiger® marks new era with its biggest cash giveaway, offering three grand prizes of $88,888 and ten prizes of $8,888, with the purchase Tiger® or Tiger Crystal quart bottles at select coffee shops, hawker centres and Chinese restaurants.
SINGAPORE, Nov. 29, 2024 /PRNewswire/ -- Tiger Beer marks an exciting new chapter with its refreshed look, reflecting progress and innovation while staying true to its roots and embracing the future.
Born on the streets of Singapore, Tiger® has deep roots in the community. To usher in this new era, the brand is rolling out the 'Huat in the Heartlands' contest, highlighting its rich heritage and bringing festive cheer to the neighbourhoods. This is a nod to Tiger's role as a local icon and a celebration of the connections in familiar places—coffee shops and hawker centres—that are an integral part of Singapore's culture.
Starting 25 November 2024, look out for $880,880 worth of hidden cash prizes under the caps of Tiger® and Tiger Crystal quart bottles—your chance to win is just a drink away.
Celebrating A New Era of Tiger Beer
In 1965, Tiger® marked Singapore's independence by launching the nation's first canned beer. Today, its vibrant new visual identity paves the way for a bold future while serving as a reminder that nearly a century on, there is still something fresh brewing at Tiger®.
"This brand evolution reflects our efforts to better connect with Singaporeans in more meaningful ways, while strengthening Tiger's position as a beloved fearless icon of our local culture," said Gerald Yeo, Marketing Director, Asia Pacific Breweries Singapore. "With the Huat in the Heartlands contest, we look forward to celebrating the spirit of progress driven by the collective strength and courage that binds Singaporeans together, one neighbourhood at a time."
Join in Tiger Beer's Huat in the Heartlands
Tiger® is offering its biggest prizes ever—three grand prizes of $88,888 and ten prizes of $8,888—hidden under the caps of Tiger® and Tiger Crystal quart bottles at select coffee shops, hawker centres, and Chinese restaurants. This is your chance to discover what's been brewing in the heartlands—an exciting contest brings Singaporeans together in the places they feel most at home, with the added excitement of discovery and the joy of shared moments with friends and family.
That's not all! Once the grand prizes of $88,888 and ten prizes of $8,888 are uncovered, Tiger® will throw a lively community celebration at the winning outlet, and everyone is invited to join in the fun. More details will be shared once the prizes have been found.
More chances to Huat with Tiger® this Lunar New Year
Keeping the festivities going into the new year with even more chances to 'huat' this Lunar New Year. Tiger® is bringing excitement to the heartlands with a series of high-energy roadshows.
From 27 December till 25 January, these neighbourhood roadshows will bring festive cheer through a range of interactive activities. Join the Lucky Plinko game and win up to $50,000 worth of prizes, amongst other surprises, with every 2 Tiger or Tiger Crystal quart bottles purchased. Plus, get an extra taste of star power, featuring local celebrities like popular Getai artiste Lee Pei Fen and acclaimed Singaporean comedian and host Patricia Mok, who will be fronting the celebrations and bringing their own energy to selected roadshows!
The series reinforces Tiger's commitment to creating refreshing experiences for Singapore while celebrating the unique charm of local neighbourhoods and the shared pride of our communities.
Please refer to the appendix for where you can experience the fun and be part of the celebration in your neighborhood.
Follow us on @tigerbeersg for the latest updates, and to find out where the next big celebration is happening. From now till early February, Tiger Beer will be bringing even more chances to win, plus other activities and surprises.
To learn more about Tiger Beer's bold new chapter and how you can be part of this exciting journey, visit https://www.drinkies.sg/brands/tigercny25.
About Tiger®
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible. However, we often succumb to the status quo because, unlike a tiger, we fear failure.
For more information, please visit www.tigerbeer.com.
APPENDIX
TIGER LUNAR NEW YEAR ROADSHOWS SCHEDULE
DATE
LOCATION
ADDRESS
27 December 2024
101 Taman Jurong
101 Yung Sheng Rd S618497
28 December 2024
Fufa 7 Eunos
7 Eunos Crescent #01-2665 S400007
3 January 2025
S11 AMK
711 AMK Ave 8 #01-3501 S560711
4 January 2025
Balestier Market
411 Balestier Road S329930
10 January 2025
Kopitiam Square
10 Sengkang Sq S544829
11 January 2025
Jurong West Food House Pte Ltd
651 Jurong West St 61 #01-02 S640651
17 January 2025
Happy Seafood
1 Lor 23 Geylang S388352
18 January 2025
Kim San Leng (Yishun)
417 Yishun Ave 11 #01-351 S760417
24 January 2025
Yung Sheng Beverage 90 BL
90 Boon Lay Pl S649884
25 January 2025
153 Brew Cafe
153 Tyrwhitt Rd S207567
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
WITH A STRIKING NEW LOOK, TIGER® UNVEILS 'HUAT IN THE HEARTLANDS' CONTEST OFFERING $880,880 WORTH OF CASH PRIZES
Entering the Centenary Year with Sustained Sales Growth
STUTTGART, Germany, Nov. 29, 2024 /PRNewswire/ -- DEKRA could hardly be entering the year of its 100th anniversary on a more future-proof and resilient footing: after the world's largest non-listed testing, inspection and certification company exceeded a sales threshold of €4 billion for the first time in its history in 2023, DEKRA anticipates further growth in 2024. In the first ten months of the year, turnover increases by around 5%, with the core TIC (Testing, Inspections & Certification) business growing by more than 7%.
"We are optimistic that we can close 2024 with a mid-single digit increase in sales," says Stan Zurkiewicz, CEO and Chairman of the Board of Management of DEKRA e.V. and DEKRA SE, at the company's annual review at its Stuttgart headquarters. Despite very challenging external conditions—e.g., recession in DEKRA's home market of Germany and continued shortage of skilled personnel across Europe—all areas of the company's TIC business have contributed to this success. The temporary staffing segment is the only area experiencing a decline in sales, particularly in Germany, due to the difficult framework conditions. DEKRA CEO Zurkiewicz explains: "In this area, we are feeling the effects of the current economic contraction and the crisis afflicting the European automotive industry. However, we are able to offset this with more than 7 percent increase in turnover within our core business and strong demand in new focus areas."
In the current fiscal year, DEKRA has recorded high single- to double-digit growth in the Americas (around 14%), North-West Europe (around 9%) and the Asia-Pacific region (around 9%). In its home market of Germany, the core business has grown by around 7%. The new strategic business fields related to future mobility, sustainability, cybersecurity and artificial intelligence have also contributed to this success.
DEKRA aims for continued growth in its 2025 centenary year
DEKRA will celebrate its 100th anniversary next summer. Considering this milestone, the company anticipates maintaining its growth trajectory in 2025—despite potentially volatile geopolitical and economic conditions. DEKRA expects to see another mid-single digit turnover growth in the anniversary year. This confidence stems from DEKRA's strong market position in its traditional business areas—supported by well-established local and globally networked locations with over 500,000 customers—and a robust service portfolio geared towards future growth areas. In recent years, DEKRA has been able to position itself in these areas through significant investments. The company remains committed to this course, even amid a challenging global economy.
Investments increase once more
To sustain growth momentum beyond its centenary year in 2025, DEKRA is increasing its investments again. A double-digit million-euro investment will fund the new battery testing and certification laboratory in Klettwitz (Brandenburg, Germany) creating approximately 40 additional highly skilled jobs. The foundation stone was laid in June 2024, with the opening scheduled for 2025. "This state-of-the-art laboratory will allow us to test battery systems for electric vehicles and high-voltage storage systems for other applications—from early development phases through validation to final acceptance and certification," explains DEKRA's CEO.
The company already offers a patented battery test that enables extremely precise measurement of used electric vehicle battery condition in just a few minutes for over 130 electric car models.
Another example of DEKRA's future-focused investment in Germany is a new Wi-Fi testing laboratory that recently began operations in Stuttgart. Here, DEKRA offers its customers—particularly in the automotive industry—crucial services to test the reliability, interoperability and security of Wi-Fi components.
Sustainability: Paving the way for a hydrogen economy
Another growth area is the emerging hydrogen economy, which is vital for achieving climate targets. Although the development of the green hydrogen economy may be slower than once anticipated, DEKRA sees enormous potential in hydrogen. "Our task is to ensure that the ramp-up of hydrogen production and application is safe," says Zurkiewicz. DEKRA draws on decades of experience in established applications, such as refineries and chemical processes. DEKRA experts understand hydrogen's properties and the associated challenges, as well as the standards, processes and testing for its safe handling. "DEKRA is well-positioned to ensure hydrogen safety throughout its entire life cycle," says Zurkiewicz. "In this way, we are helping to build confidence for investments in the hydrogen economy."
Striking the right balance between innovation and regulation
In connection with new EU regulations on corporate sustainability reporting, Stan Zurkiewicz notes an imbalance between bureaucratic burdens and market dynamics, resulting in competitive disadvantages for European businesses: "DEKRA has always stood, and will always stand for high standards when they serve a purpose: protecting people's health and safety, safeguarding innovation, and building trust. The current proliferation of regulations, however, poses a hurdle, especially for small and medium-sized companies in Germany." With specific reference to the new Corporate Sustainability Reporting Directive (CSRD), DEKRA is currently advocating to improve the German draft law and to ensure the involvement of technical auditors, or so-called Independent Assurance Service Providers (IASP). "Our aim is to simplify auditing for small and medium-sized enterprises while maintaining a high standard of quality."
AI and cybersecurity: a global competitive advantage with DEKRA
Two years since the release of ChatGPT, DEKRA continues to recognize the challenge that business and society face in making AI systems safe and responsible for people and the environment. "The focus of our work is on quality management systems, risk assessments and the development of test procedures," reports the CEO. DEKRA has already launched its first AI services on the market. In testing AI technologies and models, the company relies on both established standards and proprietary methods. For example, DEKRA has supported a leading company in the field of AI and Advanced Driver Assistance Systems (ADAS) in ensuring the quality of its labeling processes. The process involves precisely labeling large datasets, such as indicating whether an image depicts a car, a person or a traffic sign. These precise labels help the AI to recognize patterns and learn to respond safely and appropriately in real-world scenarios.
DEKRA has also further expanded its cybersecurity business area, now with a global presence that includes locations in Asia, Europe and the Americas. "International corporations turn to us to quickly define reliable test scenarios in the dynamic field of cybersecurity and to implement them in a practical manner," says Zurkiewicz. In Shanghai, for example, the company has recently awarded Lenovo the Radio Equipment Directive Delegated Act (RED/DA) certificate for a commercial notebook, the world's first of its kind, enhancing cybersecurity, personal data protection and privacy for portable IT devices.
About DEKRA
DEKRA was originally founded in 1925 to ensure road safety through vehicle inspection. With a much wider scope today, DEKRA is the world's largest independent non-listed expert organization in the testing, inspection, and certification sector. As a global provider of comprehensive services and solutions, we help our customers improve their safety, security and sustainability outcomes. In 2023, DEKRA generated revenue of €4.1 billion. The company currently employs around 49,000 people who offer qualified and independent expert services in approximately 60 countries across five continents. With a platinum rating from EcoVadis, DEKRA ranks among the top one percent of sustainable businesses.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DEKRA remains on course despite global economic and political crises
