BANGKOK, Dec. 2, 2024 /PRNewswire/ -- Following the successful launch of its new artistic conceptual store in Bangkok on November 22, the renowned fashion brand URBAN REVIVO (UR) is set to open its current largest store in Thailand at One Bangkok Mall on December 6. This new location will be joined by the debut of another brand under the same group, BENLAI, which will open its first store in Thailand on December 10. Both store openings promise to offer engaging interactive experiences and exquisite gifts to thank consumers for their support, inviting everyone to join in the celebrations.
Thailand, with its vibrant culture and dynamic market, represents a significant step in URBAN REVIVO's international expansion. URBAN REVIVO's new artistic conceptual store-opening event on November 22, was a huge success, featuring popular Thai celebrities Jespipat Tilapornputt (Jes) and Wichapas Sumettikul (Bible). Their presence, alongside a fashion show and interactive sessions, created an electrifying atmosphere that attracted large crowds. The event's success also resonated on social media, trending on X.com in Thailand, and received extensive coverage from top Thai publications like MIX Magazine and The People.
This success sets a promising stage for the upcoming dual store openings. The new URBAN REVIVO store at One Bangkok Mall will be the brand's largest in Thailand, while the BENLAI store marks the brand's first venture in the South East Country.
Richard Tang, CEO of URBAN REVIVO's International Business, highlighted the introduction of BENLAI to the Thai market as a noteworthy development. Both brands belong to the Fashion Momentum Group (FMG), with URBAN REVIVO focusing on fashion-forward products and BENLAI emphasizing comfort, creating a complementary brand matrix that caters to diverse consumer needs across various occasions.
BENLAI is a casual apparel brand that prioritizes performance technology and sustainable materials and upholds the philosophy of "Innovate Your Comfort". Its offerings blend the functionality of sportswear with the versatility of casual wear, aiming to provide Thai consumers with a fresh dressing experience. As comfort and athleisure trends continue to rise, BENLAI's unique brand positioning and product philosophy are expected to resonate well with the Thai market.
The dual store openings of URBAN REVIVO and BENLAI will further solidify the group's presence in the Thai market, underscoring Thailand's strategic importance as a key development area for the brands. Through continuous store expansion, FMG is committed to enabling everyone to enjoy the pleasures that clothing brings to life.
About Urban Revivo
Founded in 2006, URBAN REVIVO (UR) is a pioneering fashion brand that strives to elevate affordable high fashion by offering creative, high-quality, sustainable designs. With over 400 stores in China, Singapore, Malaysia, Thailand, Vietnam and the Philippines, and an extensive online network in Europe, North America, and beyond, UR ensures the highest standards through advanced supply chain management and technology. The brand's mission is to make high-quality fashion accessible to everyone and to become the world's most influential fashion brand.
About BENLAI
BENLAI redefines casual wear with performance technology and sustainable fabrics. The products transition seamlessly between leisure, commuting, outdoor activities, and light sports, creating endless fun for multi-scenario dressing. BENLAI advocates for simplicity and a healthy lifestyle, designing products with classic silhouettes and high-quality craftsmanship. Comfort is prioritized, allowing individuals to fully express themselves and enjoy a genuinely comfortable life.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
URBAN REVIVO Sets to Expand Their Footprint in Thailand with the Largest Store Opening in Bangkok
URBAN REVIVO Sets to Expand Their Footprint in Thailand with the Largest Store Opening in Bangkok
Meticulously crafted colourful topiaries of beloved Disney and Pixar characters come to Singapore for the first time at the iconic horticultural attraction
SINGAPORE, Dec. 2, 2024 /PRNewswire/ -- More than 6,000 preserved plants across 40 species, carefully selected for their diverse colours and rich textures, bring Disney and Pixar characters to vivid life as colourful topiaries in Disney Garden of Wonder. The diverse botanical palette used includes sea holly, moss, baby's breath, roses, and more. Another 30,000 live and preserved plants were used to craft the detailed surrounding landscapes.
The floral spectacle, which took 17,000 painstaking manhours to put together by hand, makes its Singapore debut, as Disney Garden of Wonder was launched at Gardens by the Bay's Floral Fantasy. The show will run until 31 March 2025.
Organised in collaboration with Disney and supported by Singapore Tourism Board, Disney Garden of Wonder sees Disney and Pixar characters such as Mickey Mouse and Friends, Snow White, Mike and Sulley from Monsters, Inc., and more transformed into delightful horticultural displays.
For example, to create Ariel from The Little Mermaid's trademark red locks, Amaranthus caudatus, known for its striking, cascading tendrils that mimic the flow of hair underwater, was used. Her tail was crafted with Ruscus hypoglossum, a plant chosen for its glossy, blue-green sheen that represents the scaly texture of a mermaid's tail. Meanwhile, her seashell top was made of blue-magenta hydrangeas, which lend a rich, textured appearance with their large, rounded flower clusters.
The eight topiary sets of Disney Garden of Wonder, each spotlighting different characters, are:
There is also a Flavours of Singapore zone, which celebrates Singapore's culinary scene by playfully reimagining Disney characters with local food delights in vibrant floral displays. Keep a look out for:
As a bonus for Disney fans, discover Hidden Mickeys that will appear on the rain curtains in Floral Fantasy.
Gardens by the Bay Assistant CEO May Yeo said, "Many of us grew up with Disney and Pixar stories, and whether it is Mickey Mouse, Snow White, or Buzz Lightyear and Woody, these beloved characters have established a place in our hearts. This festive season, Gardens by the Bay is holding Disney Garden of Wonder in Singapore for the first time – where timeless characters are presented as colourful, charming topiaries in a stunning showcase that combines floral artistry with Disney magic. The intricate beauty of the topiaries, coupled with the familiarity of these fan-favourite characters, will appeal to both families and individuals across generations."
Visitors can round off their experience at the Floral Fantasy gift shop, which has been transformed with a new Disney-inspired look and various fun activities. Disney has teamed up with local brands for a wide selection of floral, Disney-themed merchandise, launching exclusively at Disney Garden of Wonder, including:
The Floral Fantasy gift shop is accessible to the public without tickets to Disney Garden of Wonder.
In addition, for the first time ever, Disney icons Mickey Mouse and Minnie Mouse are unveiling brand-new outfits inspired by Singapore's unique charm. Drawing inspiration from the Garden City, their stunning new ensembles feature elements referencing Singapore's National Flower, the Vanda Miss Joaquim, adding a delightful local touch to their iconic appearances. Fans and families will have the exciting opportunity to meet and greet the special Disney friends dressed in their new Singapore-inspired designs on select dates in 2025. More details will be shared on Gardens by the Bay's website.
Disney Garden of Wonder at Gardens by the Bay's Floral Fantasy
Date: 1 December 2024 to 31 March 2025
Time: 10am to 9pm (last entry at 8.30pm)
Venue: Floral Fantasy at Gardens by the Bay, Singapore
Details: Tickets are priced at SGD 24 for adults and SGD 16 for children or senior citizens, and include a round-trip shuttle service between Bayfront Plaza (location of Floral Fantasy) and Flower Dome.
Getting here: Take the MRT to Bayfront station, or drop off at Bayfront Plaza carpark via taxi or ride-hailing service. More information available here.
Visit www.gardensbythebay.com.sg/disneygardenofwonder for more details.
Hi-res images can be downloaded here.
About Gardens by the Bay
An integral part of Singapore's "City in Nature" vision, Gardens by the Bay is a national garden and premier horticultural attraction that showcases the best of garden and floral artistry for all to enjoy. Spanning 101 hectares in the heart of Singapore's downtown Marina Bay, it comprises three waterfront gardens – Bay South, Bay East, and Bay Central. Bay South, the largest at 54 hectares, officially opened on 29 June 2012.
Guided by the vision to be a world of gardens for all to own, enjoy and cherish, the Gardens' extensive plant collection, ever-changing floral displays, and myriad of engaging programmes have captured the imagination of many, while its Gift of Gardens community initiative, with Mr Tharman Shanmugaratnam, President of the Republic of Singapore as Patron, reaches out to people from all walks of life.
Since opening, Gardens by the Bay has welcomed more than 100 million visitors and garnered numerous international accolades including the eighth top attraction in the world in Tripadvisor Travelers' Choice Awards Best of the Best 2024, Outstanding Achievement in Sustainability at the Singapore Tourism Awards 2024, Best Theme Attraction at TTG Travel Awards 2022 and 2023, and Best Attraction Experience at the Singapore Tourism Awards 2019. The Gardens continues to refresh and refine its offerings, to be a place that everyone can enjoy – a garden where wonder blooms.
For more information, visit www.gardensbythebay.com.sg
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DISNEY GARDEN OF WONDER OPENS AT SINGAPORE'S GARDENS BY THE BAY
DISNEY GARDEN OF WONDER OPENS AT SINGAPORE'S GARDENS BY THE BAY
