Recognition of Industry Partnerships at the Wonderful Indonesia Co-branding Award 2024 (WICA) hosted by the Ministry of Tourism and Creative Economy

JAKARTA, Indonesia, Dec. 2, 2024 /PRNewswire/ -- The Ministry of Tourism and Creative Economy (Kemenparekraf) organized the Wonderful Indonesia Co-Branding Awards (WICA) 2024 to recognise the collaborative efforts of various industry partners in promoting the growth of tourism and the creative economy. This annual award features four categories: The Rising Star, The Most Innovative Co-branding Initiative, The Most Engaging Co-branding Campaign, and The Most Collaborative Brand. The event took place at Sarinah on Friday, November 29, 2024.

Deputy Minister of Tourism, Ni Luh Puspa, remarked that the Wonderful Indonesia co-branding initiative is experiencing ongoing growth. "I have been watching the range of programs that have arisen from this collaboration, tracking its journey from the very beginning to its present growth. The co-branding initiative keeps evolving, with a growing number of partners joining in as well." stated the Deputy Minister of Tourism.

Deputy Minister of Tourism Ni Luh expressed her hope that this collaboration will positively influence both society and the environment, thereby supporting sustainable tourism. "We anticipate that this partnership will not only yield economic advantages but also foster a beneficial impact on society and the environment, serving as a fundamental pillar for sustainable tourism."

Ni Luh then stated, "Currently, we are discussing quality tourism and sustainable tourism. We need to consider how we can not only generate foreign exchange but also safeguard the environment, nature, and culture. This is the unique strength of Indonesia, and it is essential that we collectively continue to protect this strength."

The Deputy for Marketing of the Indonesian Ministry of Tourism and Creative Economy, Mrs Ni Made Ayu Marthini, noted that the number of co-branding partners has risen annually, particularly over the past two years. At present, 217 brands have officially joined the Wonderful Indonesia Co-branding partnership program.

Co-branding partners engage in a range of activities aimed at enhancing the brand awareness of Wonderful Indonesia. These initiatives stem from either the Ministry of Tourism and Creative Economy or the partners themselves. The overall level of activity and participation serves as the basis for evaluation by curators with academic and professional expertise. The award, established in 2018, is intended to inspire collaboration and motivate Wonderful Indonesia Co-branding partners to strive for excellence in promoting the tourism industry and creative economy in Indonesia.

Here are the winners of the Wonderful Indonesia Co-Branding Awards 2024:
The Most Collaborative Brand:

The Most Engaging Co-Branding Campaign:

The Most Innovative in Co-Branding Initiative:

The Rising Star:

Photo Bank

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Recognition of Industry Partnerships at the Wonderful Indonesia Co-branding Award 2024 (WICA) hosted by the Ministry of Tourism and Creative Economy

SYDNEY, Dec. 2, 2024 /PRNewswire/ -- Recently, Witsbb, a pioneer in "allergy-free" nutrition, has launched its latest product – the Elderberry Yeast β-glucan drink. As an immune-boosting nutritional product specifically developed for children aged 6 months to 12 years, the Elderberry Yeast β-glucan drink adheres to Witsbb's pioneering "allergy-free" formula and is enhanced with a new generation of high-standard immune formulas. Upon its release, the product has garnered widespread acclaim from the market and has received continuous positive feedback from a broad base of consumers.

Compared to other immune-boosting products, the newly launched Elderberry Yeast β-glucan drink by Witsbb stands out through its carefully selected ingredients, meticulously researched formula, and innovative technology. It combines seven layers of immune-boosting nutrients, opening a new chapter in infant and children's immune nutrition.

Witsbb's Elderberry Yeast β-glucan drink adheres to an "allergy-free" formula, excluding dozens of common food allergens, and is produced to the highest industry standards. The product's ingredients, whether it's elderberry, yeast β-glucan, or young pear extract, have significant advantages over many other sources. Not only are they backed by top-tier patents, but they also feature a multi-layered immune formula. The product is designed to enhance self-protection, recovery, and resistance, with noticeable effects. As a result, it has received enthusiastic responses from consumers upon its release.

As environmental pollution worsens and lifestyles change, the incidence of allergic diseases in children has been increasing year by year, presenting challenges to many families. Since its inception, Witsbb has been continuously exploring "allergy-free" formulas to make it safer for more sensitive children to consume. Unlike common immune-boosting products such as lactoferrin, the Elderberry Yeast β-glucan drink uses natural plant-based sources and is free from common food allergens like milk proteins, making it a more suitable and friendly option for sensitive children.

"We deeply understand that every parent wishes for their child to grow up healthy. Therefore, we continuously strive to innovate and aim to bring higher quality products to more sensitive children. The launch of the Elderberry Yeast β-glucan drink is another testament to our commitment," said YOYO, CMO of Witsbb in Greater China. In the future, Witsbb will continue to monitor the development trends in infant and children's health, and will introduce more new products that meet market demands. This ongoing effort is aimed at helping sensitive children achieve more comprehensive health protection.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Witsbb Launches Major New Product! Elderberry Yeast β-glucan Drink Boosts Health for Sensitive Children