MIAMI, Dec. 2, 2024 /PRNewswire/ -- The historic tennis player from Tandil showcased the logo of the digital marketing company, led by Argentinians Gaston Taratuta and Ignacio Vidaguren, which connects more than 26,000 advertisers with 3 billion consumers in 130 countries worldwide.
"Both Del Potro and Djokovic perfectly embody the values that have guided our company since its inception: effort, excellence, resilience, and passion. Both are elite world tennis players who have excelled on all surfaces, facing challenging contexts and circumstances throughout their careers. At Aleph, we value and share these qualities. Supporting Juan Martín in his farewell from professional tennis was a true pride and honor, and a special way to thank him for his achievements in tennis for Argentina," explained Ignacio Vidaguren, COO of the company, also born in Tandil.
17 Years on the Circuit: A History of Success and Perseverance
"We identified with the path that Juan Martín Del Potro forged throughout his career: 17 years on the circuit, thousands of flight hours, jet lag, long months away from home, difficult moments on the court, always overcoming obstacles and striving for excellence. Juan Martín won 22 tournaments on the ATP Tour, including the US Open in 2009. Additionally, he reached 13 finals and recovered from several major injuries in his career, reaching world number 3. This same mentality drives us at Aleph: never giving up, continuing to grow, and facing challenges every day, no matter the adversities," added Gaston Taratuta.
"It was a pleasure for me to partner with Aleph and have their support. In a way quite similar to my professional tennis career, Gaston and Ignacio are entrepreneurs who, from Argentina, have traveled the world building a leading digital marketing company," added Juan Martín Del Potro.
A Bridge Between Sports, Technology, and Shared Values
For Aleph, being present at this event meant much more than visibility: it was a reminder of how fundamental values transcend industries. Just as Del Potro and Djokovic have inspired millions with their excellence and resilience, Aleph leads the digital transformation in more than 130 markets, demonstrating that true connection lies in the commitment to making a difference in any field.
A Unique Moment for Argentinian and Global Sports
Juan Martín del Potro, born in Tandil on September 23, 1988, retired with an exceptional legacy. Ranked number 3 in the world at his peak, he won 22 titles throughout his career, including the US Open in 2009, and was a Davis Cup champion in 2016. His impact on sports transcends borders, with Olympic medals in London 2012 and Rio 2016, and his unmistakable fighting spirit that made him a global icon.
The event marked the return of the Tandil native after his last official match in February 2022, facing none other than Novak Djokovic, the greatest Grand Slam winner with 24 titles and a career full of historic achievements. "Two old friends, two long-time rivals, met once again to play the final challenge of 2024," promising a spectacle that combined rivalry, camaraderie, and the closing of an era in world tennis.
Accompanying images for this press release can be found here.
Press contacts
press@alephholding.com
Adam Bezeczky, Global Communications Manager
About Aleph
Aleph is a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem. Operating in 130+ countries, Aleph enables media sales and payment services to over 26,000 advertisers and over 3 billion consumers. In addition, Digital Ad Expert, Aleph's premier education platform delivers top-tier, custom-tailored learning programs for individuals, businesses and governments.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aleph Sponsored Juan Martín Del Potro in Farewell Match Against Novak Djokovic
Aleph Sponsored Juan Martín Del Potro in Farewell Match Against Novak Djokovic
FLORENCE, Italy, Dec. 2, 2024 /PRNewswire/ -- Thoughts, anecdotes and unexpected backstories providing an insight into sport. It was an emotion-packed evening for the talk show Fair Play Menarini – The Champions Tell their Stories. Fair play, Olympic spirit, and respect served as the unifying theme of the event, in which top athletes captivated the audience with stories of the challenges and successes of their journey. In this year's edition, the talk show, held in the stunning setting of the Salone dei Cinquecento at Palazzo Vecchio, proved to be an unprecedented opportunity to share and celebrate the values of fair play.
"In this year's edition, the Fair Play Menarini Awards has, once again, celebrated the values of sport and its champions – said the Mayor of Florence, Sara Funaro – Values that are not just about athletic skills but also include all the so-called life skills. These values are not limited to sports, but can be applied to any area of daily life, such as empathy and the ability to build and maintain long-lasting, positive social relationships. Fundamental qualities for building a better, more inclusive society based upon respect, which is why I extend my heartfelt thanks to the Menarini Group".
A whole host of guests took turns on the stage, starting with a historical name like Javier Zanetti, the legendary captain of Inter Nazionale and Argentina's national side, winner of the 2023 Fair Play Menarini International Award. Another unforgettable champion for the world of volleyball: Andrea Zorzi, 2010 Fair Play Menarini Ambassador and representative of the 'generation of phenomena' that won the World Championship twice in the 1990s. The new face of Italian volleyball was represented by Ekaterina Antropova, gold medal winner at the Paris 2024 Games with the Italian team coached by Julio Velasco. The last two Olympics have also seen the rise of Andy Diaz, the triple jump champion who bagged his first medal in France competing for Italy after leaving Cuba. The stars present in Palazzo Vecchio also included Fabrizio Donato, the bronze medal winner at London 2012, who, three years ago, welcomed Diaz into his home with open arms and became his coach. The athletics' idol, Rigivan Ganeshamoorthy, captured the hearts of the Italian public, sharing his experiences at the Paris 2024 Paralympics where he came away with a gold medal in the discus throw, breaking the world record three times in a row. The spotlight was on Giuliano Razzoli for skiing, a gold medal winner in the slalom at the Vancouver 2010 Winter Olympics and Fair Play Menarini Ambassador, who retired after twenty years on the slopes last May. The Salone dei Cinquecento also resounded with enthusiastic applause for Borja Valero, the Spanish midfielder who become an icon for the Fiorentina team and darling of the team's fans. Journalist, Federico Buffa, who was among the winners of the 28th Fair Play Menarini International Award, then delighted viewers with his unique way of telling stories about global sports icons.
The Italian Olympic Committee also took part in the talk show, represented by Silvia Salis, the Committee's acting vice president and former hammer throw champion, who took part in two Olympic Games.
Viewers of Sky's Channel 501 were also able to tune into the event live, organised in partnership with Sky TG24, for the very first time. Inspired by the sports stars at Palazzo Vecchio, the audience at home watched the show presented by Rachele Sangiuliano, former volleyball champion and Sky Sport host, the Deputy Directors of Sky TG24, Omar Schillaci and Michele Cagiano, together with Alessandro Acton, journalist and Sky Sport host.
"Once again, in this edition of The Champions Tell their Stories, we have heard the unique stories of people who have sport running in their veins – declared Valeria Speroni Cardi and Filippo Paganelli, members of the Board of the Fair Play Menarini Foundation – All that remains now is to invite you to join us for the twenty-ninth edition in the summer of 2025, with a continued commitment to sharing the values of Fair Play Menarini with the younger generations, in particular".
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FAIR PLAY MENARINI - THE CHAMPIONS TELL THEIR STORIES: TALES OF SPORT AND LIFE TRIUMPH AT THE TALK SHOW
FAIR PLAY MENARINI - THE CHAMPIONS TELL THEIR STORIES: TALES OF SPORT AND LIFE TRIUMPH AT THE TALK SHOW
FAIR PLAY MENARINI - THE CHAMPIONS TELL THEIR STORIES: TALES OF SPORT AND LIFE TRIUMPH AT THE TALK SHOW
FAIR PLAY MENARINI - THE CHAMPIONS TELL THEIR STORIES: TALES OF SPORT AND LIFE TRIUMPH AT THE TALK SHOW
FAIR PLAY MENARINI - THE CHAMPIONS TELL THEIR STORIES: TALES OF SPORT AND LIFE TRIUMPH AT THE TALK SHOW
FAIR PLAY MENARINI - THE CHAMPIONS TELL THEIR STORIES: TALES OF SPORT AND LIFE TRIUMPH AT THE TALK SHOW
