Skimlinks and Yahoo Hong Kong Celebrate Triple Award Triumph for 666 Shopping Festival at Asia Ecommerce Awards 2024

The successful partnership sets the benchmark for affiliate marketing success in the region

HONG KONG, Dec. 4, 2024 /PRNewswire/ -- Skimlinks, a Taboola Company, and Yahoo Hong Kong are proud to announce that their 2023 Yahoo Hong Kong 666 Shopping Festival has been recognized with three awards at the Asia Ecommerce Awards 2024. This achievement underscores the power of their strategic partnership in Hong Kong.

Launched in 2023, the festival has seen phenomenal growth during its second edition in 2024, with sales increasing by 41% year-over-year. The 2024 event, running from June 1st to June 14th, capitalized on mid-year shopping trends and was powered by Skimlinks as the exclusive affiliate partner. The results were exceptional: order values surged by 30% compared to the previous year, and traffic grew by 43%, reflecting shoppers' enthusiasm for value-driven purchases, deals, and discounts.

Quote from Celina Fan, Head of Lifestyle and Commerce at Yahoo Hong Kong

"We are thrilled with the tremendous success of the Yahoo Hong Kong 666 Shopping Festival, culminating in three wins at the Asia eCommerce Awards 2024. This achievement reinforces Yahoo Hong Kong's leadership in affiliate commerce across APAC and highlights our ability to bridge international and local merchants with enthusiastic shoppers in Hong Kong. The festival's success reflects our commitment to driving strong business results while delivering seamless, enriching shopping experiences. We are confident in our partnership with Skimlinks and look forward to launching an even more rewarding shopping festival in 2025.

Quote from Jade McDade, Director APAC, Skimlinks • Publisher Account Management

"We are delighted to see our partnership with Yahoo Hong Kong bring this signature shopping festival to life and receive such great recognition from industry experts. The event has successfully paved the way for both international and local merchants to expand their reach in the Hong Kong market. We are excited to further strengthen our partnership and look forward to delivering another successful shopping festival in 2025."

A Look Ahead

The next Yahoo Hong Kong 666 Shopping Festival is set to take place in early June 2025.

What: The Asia Ecommerce Awards honor Asia-Pacific's top eCommerce players, recognizing excellence in brands, marketplaces, agencies, and enablers.

When: The winner's announcement was made on Wednesday, October 30, 2024.

Where: The announcement can be found on AsiaEcommerceAwards website here.

Among 43 categories, Yahoo Hong Kong 666 Shopping Festival won the following three categories.

Best eCommerce Solution - Gold
Best Holiday/Seasonal eCommerce Campaign - Silver
Best eCommerce Campaign - Content Marketing - Bronze

About Yahoo 

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

About Skimlinks

Skimlinks is the world's largest commerce content monetisation platform. Its technology enables publishers to earn a share of sales they drive through product links in commerce-related content, reducing their dependence on advertising and empowering publishers with new sustainable revenue sources. Skimlinks connects 60,000 publishers to 48,500 merchants worldwide, generating $6m of sales per day. With over a decade of industry experience, Skimlinks is a trusted partner of many top publishers, including Conde Nast, Hearst, and Yahoo!. The platform operates globally, with a strong presence in the US, UK, Europe, and APAC.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Skimlinks and Yahoo Hong Kong Celebrate Triple Award Triumph for 666 Shopping Festival at Asia Ecommerce Awards 2024

ALULA, Saudi Arabia, Dec. 4, 2024 /PRNewswire/ -- The Royal Commission for AlUla (RCU) has announced the birth of a rare litter of three Arabian leopard cubs – one male and two female – marking a major milestone in efforts to safeguard the future of this critically endangered subspecies of big cats. 

The triplets were born at RCU's Arabian Leopard Conservation Breeding Centre this summer. The first time three cubs have been born together in captivity in the Kingdom of Saudi Arabia, the youngsters are being closely observed by the centre's expert team who are recording their behaviour and interactions.

Carefully observed via CCTV so as not to disturb them, the cubs are already displaying distinctive personalities, with the two males proving to be particularly boisterous, climbing rocks in their enclosure and play fighting with each other. The female, on the other hand, is much shyer and more attached to their mother.

While records from past decades are imperfect, this is believed to be only the third litter of Arabian leopard triplets born in captivity in roughly the past 30 years, and the first in Saudi Arabia. Currently the Arabian Leopard Conservation Breeding Centre is the world's most successful site for the conservation breeding of Arabian leopards.

Each of the triplets have received their first vaccinations and health checks, which allowed staff to confirm their sexes. Despite their young age, individual social behaviours are emerging between the cubs, with the males described by staff as "naughty, rough-and-tumble" while the female is "sweet and attentive".

This dynamic between siblings is essential for the cubs' wellbeing, welfare, and behaviour. From a very young age, a hierarchy will be established with the cubs learning how to co-exist with each other as they get older. They will spend around 18 months their mother.

The centre has enjoyed something of a baby boom recently, with the triplets' arrival coming less than a month after twin cubs were born on earlier in the year. The twins, one male and one female, are both attached to each other and to their mother, following her everywhere. They are growing and getting braver, spending the majority of their time hiding between rocks and playing together.

The births show the continued progress of RCU's vital work to restore the Arabian Leopard population, which the International Union for Conservation of Nature (IUCN) has classified as critically endangered since 1996, with roughly 100 estimated to remain in the wild.

RCU's centre, welcomed seven births last year and five so far this year. There are now 32 leopards at the centre – more than double the original 14 when RCU took over the project in 2020.

Dr. Stephen Browne, VP of Wildlife and Natural Heritage, RCU said: "The Arabian leopard is a powerful symbol of our vision to conserve AlUla's natural environment through a conservation programme that is restoring nature's balance. RCU is committed to preparing leopards born at the centre for release into the wild, ensuring they have minimum human contact and are fully equipped for reintroduction. These efforts will ultimately lead to Arabian leopards once again roaming free in AlUla's protected nature reserves."

Additional images and video can be accessed: HERE

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ROYAL COMMISSION FOR ALULA'S ARABIAN LEOPARD CONSERVATION PROGRAMME WELCOMES BIRTH OF RARE TRIPLETS