SINGAPORE, Dec. 4, 2024 /PRNewswire/ -- Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has announced a new partnership with Abu Dhabi's Department of Culture and Tourism (DCT Abu Dhabi), highlighting a mutual goal to drive inbound travel and promote longer stays in the Emirate. This marks the first collaboration of its kind between DCT Abu Dhabi and a digital travel platform.
This innovative partnership enables DCT Abu Dhabi to generate demand through advertising solutions, while Agoda simultaneously increases demand by augmenting supply through its hotel network. Agoda's supply team will work closely with hotels in Abu Dhabi to offer the best possible rates to travelers during the campaign period. DCT Abu Dhabi will utilize Agoda Media Solutions to target active travelers with an engaging marketing campaign that will run both on and off Agoda's channels, thereby maximizing outreach in the interest of increasing tourism to the region.
In this year-long campaign, DCT Abu Dhabi will use Agoda's online presence to support a range of marketing efforts, including onsite banners and social media amplification, as well as additional discounts for bookings into Abu Dhabi.
"We are thrilled to partner with DCT Abu Dhabi on this campaign," said Damien Pfirsch, Chief Commercial Officer at Agoda. "Rocket Travel by Agoda aims to collaborate with partners to create strategies to achieve their business goals through travel. This partnership with DCT Abu Dhabi will allow us to harness the power of Agoda in support of this important initiative to increase tourism to the region from Asia.
"Partnering with Rocket Travel by Agoda helps us tap into the Agoda's influence, one of the most recognized travel platforms in key Asian markets and beyond," remarked Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi. "Rocket Travel by Agoda's industry insights and Agoda's strong Asian traveler base align perfectly with our vision to position Abu Dhabi as a top travel destination. This collaboration is a strategic move to enhance our tourism outreach and bring more visitors to the Emirate."
Tarik Fadil, Vice President of Supply at Agoda said, "With this first of a kind collaboration for Agoda in UAE, we are excited to support the Department of Culture and Tourism Abu Dhabi in its goal of introducing the best of cultural, historical, and natural wonders to a global audience and boost tourist visits to the Emirate."
Building on this collaboration, Agoda Media Solutions, a part of Rocket Travel by Agoda offers data-driven insights, marketing expertise, and advertising solutions to serve the marketing needs of brands, agencies, hotels, and destination marketing organizations. Through Agoda Media Solutions' advertising services, brands like DCT Abu Dhabi can access Agoda's customer base through targeted marketing campaigns including display advertising, email marketing, in-app messaging and more.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda and Abu Dhabi's Department of Culture and Tourism Announce Strategic Partnership with Aim to Boost Tourism from Asia
Agoda and Abu Dhabi's Department of Culture and Tourism Announce Strategic Partnership with Aim to Boost Tourism from Asia
Agoda and Abu Dhabi's Department of Culture and Tourism Announce Strategic Partnership with Aim to Boost Tourism from Asia
With a weatherproof IP54 rating and new TruToneâ„¢ technology, PARAGON redefines color fidelity and control for more refined creative expression in indoor and outdoor environments
LAS VEGAS, Dec. 4, 2024 /PRNewswire/ -- Elation, a global leader in advanced entertainment lighting solutions, is excited to unveil the PARAGON Series at LDI 2024 in Las Vegas, marking the first time the U.S. industry can experience this revolutionary technology up close. Designed as "the new standard" for professional lighting, the PARAGON Series delivers powerful, precision lighting that combines state-of-the-art innovation and robust weatherproof rating with an authentic understanding of designers' creative aspirations.
Visitors to Booth #2224 will be transported to a retro-futuristic spaceport lounge, a gateway to lighting's next frontier, where Elation's latest innovations, including the PARAGON series, will be on full display. This immersive booth balances cutting-edge technology with mid-century aesthetics, setting the stage for a journey through lighting's next era.
Combining multiple fixture roles in a single, adaptable design, PARAGON offers unmatched flexibility without compromise and has already generated anticipation across the lighting community. LDI attendees will be the first to see it in action and have the opportunity to place orders for this groundbreaking series, which blends striking design, superior light quality, and variable color fidelity control in a lightweight and compact package.
"The PARAGON Series is our highest state-of-the-art fixture yet and represents our dedication to pushing creative boundaries," said Matthias Hinrichs, Product Manager at Elation. "It combines our most advanced lighting technology, offering lighting designers unprecedented control and creative options, while also meeting the needs of production companies. PARAGON offers unprecedented color control and can adapt to any application from arena shows to outdoor events."
Engineered to withstand the rigors of demanding professional environments, PARAGON's IP54 weatherproof rating offers protection against water and dust ingress, meaning it performs reliably in any indoor space and temporary outdoor environment, elevating its versatility for multi-event use. PARAGON delivers consistent performance no matter the circumstances yet requires little maintenance.
Key Features of the PARAGON Series:
With immersive product demonstrations, and an otherworldly light show every hour, Elation's "Experience Tomorrow" booth is where professionals can get familiar with PARAGON and learn how it's designed to elevate their lighting projects to unprecedented heights.
Schedule an On-Site Interview: To arrange an interview or demo during the show, please contact pr@zenmedia.com.
For additional information please visit: https://www.futureoflighting.co
About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers worldwide. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems and a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
First Look at Elation's PARAGON Series at LDI 2024: A New Benchmark in Versatile, Precision Lighting for Entertainment
