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Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

Business

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit
Business

Business

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

2024-12-04 14:50 Last Updated At:15:05

SEOUL, South Korea, Dec. 4, 2024 /PRNewswire/ -- APT game, already popular in Korea, is now gaining global recognition with chart-topping singles by famous K-pop stars. With the rising popularity of the APT game, Korean Soju (like JINRO Soju from HiteJinro) has also seen an increase in interest, which is already the preferred choice for the game in Korea. Songs like APT. by ROSEÌ & Bruno Mars have helped increase interest in soju, especially the iconic Jinro brand, bringing Korean customs and beverages to the forefront for Gen Z and millennial audiences worldwide. With scenes highlighting Korean drinking games and the charm of soju, the song has caught the attention of new fans worldwide, inviting them to discover Korea's beloved Jinro soju and the art of somaek—a popular soju-beer mix.

Soju, particularly Jinro, has been a staple in Korean culture since its inception in 1924. Known for its smoothness, varied flavors, and moderate alcohol content, Jinro has captivated all generations in Korea and has recently seen impressive global growth. In 2022, Jinro reached a landmark $100 million in exports, reflecting its international popularity, with a 126% annual sales growth from 2017 to 2023. This legacy, fueled by rising interest from Gen Z and millennials, solidifies Jinro's reputation as a global icon.

Younger generations are drawn to authenticity, and Jinro soju has become a window into Korean culture. Soju's prominent role in Korean dramas, alongside K-pop's global reach, has transformed it into a cultural emblem. The drink, once enjoyed mostly in Korea, is now part of a new social experience fueled by creative Jinro marketing strategies and social media influence. 

Jinro has embraced YouTube and other platforms to share engaging content, from food pairings to tutorials on mixing somaek. These initiatives let fans immerse themselves in Korean drinking culture wherever they are.

One standout aspect of Korean drinking culture is somaek, a blend of soju and beer that has charmed fans internationally. Its flexible mixing methods and customization options offer a hands-on way for fans to experience Korean culture. With stars like Rosé promoting somaek, the drink is rapidly gaining a loyal following across the globe.

Through "APT.," Rosé and Bruno Mars have sparked a newfound global interest in Korean drinking culture, with Jinro soju now at the center of this cultural exchange. Korean customs, like somaek, are celebrated, giving global audiences a taste of Korea's unique blend of tradition and modern pop culture—one glass of soju at a time.

As Jinro and soju continue to gain popularity, Korea's influence on global drinking trends is poised for even greater recognition, building a bridge for fans to explore and enjoy authentic Korean experiences.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

Interest in Korean Soju like Jinro is on the Rise with the Popularity of APT Games Fueled by Recent Musical Hit

HONOLULU, Dec. 5, 2024 /PRNewswire/ -- This holiday season, Lypid Kitchen, a new brand under Lypid, proudly unveiled its first retail-ready product, the 100% plant-based BBQ Pork Piggy Bao, at Disney's Moana 2 World Premiere in Oahu, Hawai'i. Guests, including the stars and filmmakers of the record-breaking Walt Disney Animation Studios feature, were among the first to savor this innovative and charming bao at the exclusive event, celebrating a shared love for creativity and sustainability.

Reimagining Asian Comfort Foods with a Modern, Guilt-Free Twist

Lypid Kitchen specializes in bringing beloved Asian comfort foods to life with a healthier, plant-based approach. The 100% plant-based BBQ Pork Piggy Bao combines the sweet and savory essence of traditional char siu bao with a modern, guilt-free twist.

Made with Lypid's healthy fat, the Piggy Bao captures the juicy, tender flavors of classic BBQ pork while being completely free from cholesterol and saturated fat. Each bao is handmade with care, using premium ingredients that honor tradition and promote sustainability.

"We are thrilled to collaborate with Disney for the Moana 2 World Premiere, a celebration of connection and harmony that aligns perfectly with our mission," said Jen-Yu Huang, Co-Founder of Lypid. "At Lypid Kitchen, we're reimagining favorite Asian comfort foods to offer authentic flavors that everyone can enjoy, while also caring for the planet."

A Show-Stopping Debut

The Moana 2 World Premiere provided the perfect stage for Lypid Kitchen's Piggy Bao to shine. Guests thoroughly enjoyed the sweet and juicy dim sum, with many snapping photos of the baos' adorable design and sharing their excitement at the event.

Now Available for Pre-Order

Following its successful debut, the handmade BBQ Pork Piggy Bao is now available for pre-order at www.LypidKitchen.com. All pre-orders will begin shipping on December 9, 2024, bringing the magic of plant-based dim sum to tables everywhere. More excitingly, the Piggy Bao will also be available in select retail stores starting from February 2025, making it easier than ever to enjoy these delightful treats wherever you shop. Lypid Kitchen invites everyone to experience the joy of these adorable and sustainable baos, designed to inspire healthier and more conscious eating habits.

Stay connected for updates and exclusive content by following Lypid Kitchen on Instagram at @lypidkitchen.

About Lypid

Lypid, the parent company of Lypid Kitchen, is a California-based food tech company pioneering innovations in healthy fat solutions. Its flagship technology, PhytoFat, replicates the taste and texture of animal fats while being 100% plant-based, cholesterol-free, and low in saturated fat. In 2023, Lypid's PhytoFat won the "Ingredient Innovation" award at FoodBev Media's World Food Innovation Awards.

Lypid's plant-based products are served in over 500 locations worldwide, including IKEA, Louisa Coffee, and EVA Air. For more information, visit www.lypid.co.

About the Film

In Walt Disney Animation Studios' "Moana 2," Moana must journey to the far seas of Oceania and into dangerous, long-lost waters for an adventure unlike anything she's ever faced. The voice cast includes HualÄlai Chung, Rose Matafeo, David Fane, Awhimai Fraser, Khaleesi Lambert-Tsuda, Temuera Morrison, Nicole Scherzinger, Rachel House, Gerald Faitala Ramsey. Directed by David G. Derrick Jr., Jason Hand and Dana Ledoux Miller, and produced by Christina Chen and Yvett Merino, "Moana 2" features music by Grammy® winners Abigail Barlow and Emily Bear, Grammy nominee Opetaia Foa'i, and three-time Grammy winner Mark Mancina. Jared Bush and Miller wrote the screenplay for the film, which is executive produced by Jennifer Lee, Bush and Johnson. "Moana 2" is now playing in theaters worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lypid Partners with Disney to Debut Adorable Plant-Based BBQ Pork Piggy Bao at Moana 2 World Premiere

Lypid Partners with Disney to Debut Adorable Plant-Based BBQ Pork Piggy Bao at Moana 2 World Premiere

Lypid Partners with Disney to Debut Adorable Plant-Based BBQ Pork Piggy Bao at Moana 2 World Premiere

Lypid Partners with Disney to Debut Adorable Plant-Based BBQ Pork Piggy Bao at Moana 2 World Premiere

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