WWE will perform on a stage next month that could be vastly larger than its current home on cable television when “Raw,” its weekly live show, makes its debut on Netflix.
The sports entertainment company is moving to a platform with about 283 million subscribers worldwide as it departs its current home on the USA Network, which averaged 688,000 viewers in prime time last year, according to the Nielsen company.
For Netflix, onboarding the WWE is part of a strategic move to air more live events on the heels of a hugely successful fight between Mike Tyson and Jake Paul that was viewed by more than 60 million people.
“Raw” has been averaging about 1.5 million viewers on USA Network over the past month, according to Nielsen.
WWE has produced thousands of episodes of “Raw,” since its debut in 1993, with star performers like Seth Rollins, CM Punk and Rhea Ripley. “Raw” and the media rights that come with it, had become a hot commodity before WWE reached a deal worth more than $5 billion with Netflix.
In addition to a larger pool of potential viewers, moving to Netflix means the WWE won't have to worry as much about curse words getting muted or potentially gory scenes or risque or obscene gestures being blurred.
And as it has done throughout its history, WWE has promoted the shift to Netflix across different platforms as it seeks to expand its audience.
During a Travis Scott concert last month, former professional wrestler and now WWE chief content officer Paul “Triple H” Levesque told attendees from the stage that one of the rapper’s song will be the new ”Raw” theme song, and that Scott will appear on the first episode on Netflix on January 6.
WWE has consistently managed to put itself before new and sometimes massive audiences, including the Super Bowl.
After defeating the Philadelphia Eagles in Super Bowl LVII two years ago, Kansas City Chiefs quarterback and MVP Patrick Mahomes posted a photo of himself on Twitter holding the Vince Lombardi trophy in one hand, and a WWE belt in the other.
Netflix sees huge potential in live entertainment in addition to its traditional lineup.
“The contributor to growing engagement is going to be across the board on our scripted and unscripted, our documentary programming, all the kinds of things that people love, including now the addition of some live hours,” Netflix co-CEO Theodore Sarandos said after the company’s most recent quarterly earnings report.
Aside from its deal with WWE, the company announced in May that it will stream two National Football League games globally on Christmas Day as part of a three-year deal with the league.
That live programming will be an important part of Netflix’s strategy going forward, said JPMorgan analyst Doug Anmuth.
“Netflix is increasingly focused on sports entertainment, events, and shoulder content and we expect a bigger push into live sports over time, particularly as negotiating leverage shifts in Netflix’s direction,” he wrote in an analyst note last month.
FILE - The logo for World Wrestling Entertainment, WWE, appears above a trading post on the floor of the New York Stock Exchange, Sept. 13, 2019. (AP Photo/Richard Drew, File)
NEW YORK (AP) — U.S. stock indexes are rising toward more records Wednesday after tech companies talked up how much artificial intelligence is boosting their results.
The S&P 500 rose 0.3% in afternoon trading to add to what looks to be one of its best years of the millennium. It’s on track to set an all-time high for the 56th time this year after coming off 10 gains in the last 11 days.
The Dow Jones Industrial Average was up 162 points, or 0.4%, as of 1:50 p.m. Eastern time, while the Nasdaq composite was adding 0.9% to its own record.
Salesforce helped pull the market higher after delivering stronger revenue for the latest quarter than analysts expected, though its profit fell just short.
CEO Mark Benioff highlighted the company’s artificial-intelligence offering for customers, saying “the rise of autonomous AI agents is revolutionizing global labor, reshaping how industries operate and scale.” The stock of the company, which helps businesses manage their customers, rose 8.7%.
Marvell Technology jumped even more after delivering better results than expected, up 23.9%. CEO Matt Murphy said the semiconductor supplier is seeing strong demand from AI and gave a forecast for profit in the upcoming quarter that topped analysts’ expectations.
They helped offset a drop of 8.9% for Foot Locker, which reported profit and revenue that fell short of analysts’ expectations.
CEO Mary Dillon said the company is taking a more cautious view, and it cut its forecasts for sales and profit this year. Dillon pointed to how keen customers are for discounts and how soft demand has been outside of Thanksgiving week and other key selling periods.
Retailers overall have offered mixed signals about how resilient U.S. shoppers can remain. Their spending has been one of the main reasons the U.S. economy has avoided a recession that earlier seemed inevitable because of high interest rates brought by the Federal Reserve to crush inflation. But shoppers are now contending with still-high prices and a slowing job market.
This week’s highlight for Wall Street will be Friday’s jobs report from the U.S. government, which will show how many people employers hired and fired last month. A report on Wednesday morning may have offered a preview of it.
The report from ADP suggested employers in the private sector increased their payrolls by less last month than economists expected. Hiring in manufacturing was the weakest since the spring, according to Nela Richardson, chief economist at ADP.
The report helped solidify traders’ expectations that the Fed will cut its main interest rate again when it meets in two weeks.
The Fed began easing its main interest rate from a two-decade high in September, hoping to offer more support for the job market. It had appeared set to continue cutting interest rates into next year, but the election of Donald Trump has scrambled Wall Street’s expectations somewhat.
Trump's preference for higher tariffs and other policies could lead to higher economic growth and inflation, which could alter the Fed’s plans.
Another report on Wednesday morning said health care, finance and other businesses in the U.S. services sector are continuing to grow, but not by as much as before and not by as much as economists expected.
One respondent from the construction industry told the survey from the Institute for Supply Management that the Fed's rate cuts have not pulled down mortgage rates as much as hoped yet. Plus “the unknown effect of tariffs clouds the future.”
In the bond market, the yield on the 10-year Treasury fell to 4.19% from 4.23% late Tuesday.
On Wall Street, Campbell's fell 6% for one of the S&P 500's sharper losses despite increasing its dividend and reporting a stronger profit for the latest quarter than analysts expected. Its revenue fell short of Wall Street's expectations, and the National Football League's Washington Commanders hired Campbell's CEO Mark Clouse as its team president.
Campbell's said Mick Beekhuizen, its president of meals and beverages, will become its 15th CEO following Clouse's departure.
Gains for airline stocks helped offset that drop after JetBlue Airways said it saw stronger bookings for travel in November and December following the presidential election. It said it's also benefiting from lower fuel prices, as well as lower costs due to improved on-time performance.
JetBlue jumped 8.2%, while Southwest Airlines climbed 1.7%.
In stock markets abroad, South Korea’s Kospi sank 1.4% following a night full of drama in Seoul.
President Yoon Suk Yeol was facing possible impeachment after he suddenly declared martial law on Tuesday night, prompting troops to surround the parliament. Yoon accused pro-North Korean forces of plotting to overthrow one of the world’s most vibrant democracies. The martial law declaration was revoked about six hours later.
Samsung Electronics fell 0.9% in Seoul. The country’s financial regulator said it was prepared to deploy 10 trillion won ($7.07 billion) into a stock market stabilization fund at any time, the Yonhap news agency reported.
In France, political turmoil has also been rising as the government faces a no-confidence vote Wednesday in parliament following a divisive budget debate. The CAC 40 in Paris rose 0.7%.
AP Writers Matt Ott and Zimo Zhong contributed.
A person walks on Wall St. near the New York Stock Exchange in New York's Financial District on Wednesday, Dec. 4, 2024. (AP Photo/Peter Morgan)
Holiday decorations are shown in front of the New York Stock Exchange in New York's Financial District on Tuesday, Dec. 3, 2024. (AP Photo/Peter Morgan)
FILE - Pedestrians cross Wall Street in New York's Financial District on Nov. 19, 2024. (AP Photo/Peter Morgan, File)
A person rides a bicycle in front of Tokyo Stock Exchange building Tuesday, Dec. 3, 2024, in Tokyo. (AP Photo/Eugene Hoshiko)
Currency traders watch monitors at the foreign exchange dealing room of the KEB Hana Bank headquarters in Seoul, South Korea, Tuesday, Dec. 3, 2024. (AP Photo/Ahn Young-joon)
