SOUL-CIAL Launches Limited-Edition Christmas Gift Set to Support Abandoned Pets

NEW YORK and HONG KONG, Dec. 6, 2024 /PRNewswire/ -- This holiday season, SOUL-CIAL, a lifestyle brand renowned for merging high-quality design with purpose, introduces the "Hang a Little Hope on the Tree" Christmas Gift Set. Available from December 1 through December 31, this exclusive offering allows customers to express their style while making a meaningful impact, with 20% of each purchase supporting House of Joy and Mercy in their mission to rescue and rehome abandoned pets.

SOUL-CIAL's Dedication to Pet Welfare: Supporting House of Joy and Mercy

At SOUL-CIAL, the bond between humans and pets lies at the heart of our mission. Pets enrich our lives with unconditional love, companionship, and joy, and we believe it is our responsibility to support organizations that protect and care for them. Guided by our core values of compassion, community engagement, and social responsibility, we are committed to making a difference in the lives of animals in need.

Through our collaboration with House of Joy and Mercy, we aim to create a tangible impact on the lives of abandoned and stray animals. Founded in 2015 by Ivy Tse, House of Joy and Mercy is a Hong Kong-based non-profit organization dedicated to rescuing and rehabilitating animals in need. Their holistic approach includes providing medical care, safe shelter, and facilitating adoptions, offering hospice services and participating in community education work, ensuring every animal has the opportunity for a brighter future.

This partnership reflects SOUL-CIAL's belief in fostering meaningful connections with socially conscious individuals. Initiatives like the "Hang a Little Hope on the Tree" Christmas Gift Set serve as a platform to raise awareness about the challenges faced by abandoned pets and the importance of animal welfare. By inspiring our community to actively participate in charitable efforts, we aim to foster empathy and encourage collective action that makes a positive impact. Furthermore, this collaboration aligns with the values of individuals who prioritize meaningful causes and social responsibility.

By supporting House of Joy and Mercy, we contribute to rescuing and rehoming pets while upholding our promise to make a difference in the community. Together, we can nurture a culture of kindness, inclusivity, and compassion, creating a ripple effect of care that extends far beyond this campaign.

Style with Purpose: A Gift That Gives Back

This holiday season, SOUL-CIAL blends fashion-forward design with a heartfelt mission of compassion in the "Hang a Little Hope on the Tree" Christmas Gift Set. Thoughtfully curated, this set is more than just a collection of accessories—it's a meaningful statement of support for a kinder world for pets in need.

The gift set features two hand straps available in eight trendy colors and patterns, designed to seamlessly complement any personal style. Alongside these straps are three versatile accessories: an NFC Tag, Phone Strap Adapter, and Strap Hook, adding both functionality and modern flair to your daily essentials. Completing the set is a beautifully crafted paw-themed charm, a poignant symbol of hope that highlights the campaign's dedication to abandoned animals.

Every element of the set reflects SOUL-CIAL's unwavering commitment to quality, style, and impactful change. By choosing this gift, you're not only enhancing your personal style but also contributing to a mission that extends far beyond aesthetics. This is a gift with purpose—a way to accessorize while championing a better world for pets in need.

Make a Difference This Holiday Season

When you purchase the "Hang a Little Hope on the Tree" Christmas Gift Set, you're directly supporting SOUL-CIAL's collaboration with House of Joy and Mercy. This meaningful partnership ensures that 20% of each purchase goes toward rescuing and rehabilitating abandoned pets, offering them love, care, and a second chance at life.

This is more than just a holiday purchase—it's an opportunity to bring joy and hope to animals who deserve a brighter future. Visit https://iphone16.soul-cial.com/christmas-giftbox to shop and join this meaningful journey. Together, we can spread compassion and kindness, making this holiday season truly brighter for pets waiting for their forever homes.

Track Your Contribution

Each purchase contributes to a live donation tracker on SOUL-CIAL's website, visually celebrating milestones toward the campaign's goal. This interactive feature fosters a shared sense of purpose and allows customers to see the difference they're making in real-time.

Ways to Support Our Mission

In addition to purchasing the gift set, you can further support this campaign by sharing on social media using the hashtag #hangalittlehope and tagging @soulcial.official to spread awareness about the initiative, as well as learning about the challenges faced by abandoned pets and advocating for policies that promote animal welfare. Together, we can create a ripple effect of compassion and support for animals in need.

Availability

The "Hang a Little Hope on the Tree" Christmas Gift Set is a limited edition, available now for order on SOUL-CIAL's website. Secure this unique holiday gift while supplies last.

About SOUL-CIAL

SOUL-CIAL is a lifestyle brand dedicated to merging high-quality design with purpose, empowering customers to express themselves while making a difference. Known for innovative phone accessories, SOUL-CIAL creates products that combine style with social impact. This season, join us in spreading joy and compassion.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SOUL-CIAL Launches Limited-Edition Christmas Gift Set to Support Abandoned Pets

SOUL-CIAL Launches Limited-Edition Christmas Gift Set to Support Abandoned Pets

Five years on, the pioneering drama brand remains the benchmark for suspense

BEIJING, Dec. 26, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, announced this month the return of its acclaimed "Light On Theater," celebrating the fifth anniversary of this suspense-themed drama brand. Featuring seven new titles with star-studded casts and renowned production teams, the lineup is set to reinforce iQIYI's leadership in suspense storytelling and highlight the success of its genre-driven model.

The new slate follows the distinctive style of "Light On Theater" with gripping narratives and rich character development as a lens to explore the depth of human nature. Highlights include the drama "Low IQ Crime," which brings a fresh dark comedy element to the genre, and "Let Wind Goes By," which premiered on Dec. 26 and breaks new ground as one of the first suspense series set in Northwest China as it follows two generations of police officers entangled in a complex web of relationships. The lineup also features "A Life for a Life," a compelling prison drama exploring the dynamic between a detention officer and an escaped convict. Other anticipated titles include "Drifting Away," "Dead End," "Breaking the Shadows" and "Justifiable Defense."

Since its launch in 2020, "Light On Theater" has emerged as one of China's first and most influential drama brands, offering a curated collection of premium suspense series. The label's breakout hit "The Bad Kids" debuted that same year and quickly became a cultural phenomenon. The series earned critical acclaim and dominated social media conversations, setting a new benchmark for Chinese suspense storytelling with its masterful pacing and nuanced exploration of social issues. This pioneering success has sparked a surge in high-quality suspense productions across the industry that continues today, helping establish suspense as one of the most sought-after genres in Chinese entertainment.

"Our dedication to premium suspense content has created an incredibly engaged viewer base, with high-quality productions driving strong user retention," says Ying DAI, iQIYI senior vice president and head of "Light On Theater." "We continuously innovate our content possibilities and boldly push the boundaries of storytelling within the genre, consistently surpassing audience expectations."

Building on the success of "Light On Theater," iQIYI has expanded its genre-based approach with "Love On Theater" for romance and "Laugh On Theater" for comedy series, both of which have been well-received by audiences. This year's launch of "Dajia Theater," meaning "master of literature," and "Weichen Theater," meaning "tiny dust," which focus on literary adaptations and innovative mini-series respectively, further demonstrates iQIYI's commitment to serving diverse audience preferences while maintaining premium production standards across genres.

Global recognition

"Light On Theater" has also gained overseas recognition for its premium content, becoming increasingly popular among global audiences in addition to traditional genres like fantasy period dramas.

Standout series "The Bad Kids" and "The Long Night" won consecutive awards at the Asia Contents Awards (ACA) of the Busan International Film Festival, while "Why Try to Change Me Now" marked a milestone last year as the first Chinese-language series to be selected for the Berlinale Series.

The strong reception in overseas markets demonstrates how iQIYI's meticulously crafted stories resonate with audiences through their universal themes of human nature. Notably, "The Bad Kids" was adapted into a local version in Japan in 2024, highlighting its widespread appeal.

CONTACT: iQIYI Press, press@qiyi.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

iQIYI leads genre-specific storytelling with the return of its trend-setting 'Light On Theater,' featuring seven new suspense dramas