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"Want to be gganbu with Olive Young?" BRINGGREEN &WAKEMAKE team up with Squid Game Season 2 to Launch a Special Edition

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"Want to be gganbu with Olive Young?" BRINGGREEN &WAKEMAKE team up with Squid Game Season 2 to Launch a Special Edition
Business

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"Want to be gganbu with Olive Young?" BRINGGREEN &WAKEMAKE team up with Squid Game Season 2 to Launch a Special Edition

2024-12-10 08:36 Last Updated At:08:55

SEOUL, South Korea, Dec. 10, 2024 /PRNewswire/ -- The collaboration between charming K-beauty brands and the global mega-hit Squid Game has arrived.

CJ Olive Young (hereafter referred to as Olive Young) announced on the 10th that its in-house brands, BRINGGREEN and WAKEMAKE, have partnered with Netflix's Squid Game Season 2, set to be released on December 26th, to launch a special collaboration edition. The collaboration products will be available starting late December through Olive Young's official online mall, major stores nationwide, and the Olive Young Global Mall, reaching nine countries worldwide.

The Netflix series Squid Game became the first Korean content to rank #1 on Netflix's "Today's Top 10" in the U.S., propelling the global rise of K-content. Through this collaboration, BRINGGREEN and WAKEMAKE aim to introduce the competitiveness of K-beauty to global audiences in a trendy and approachable way.

The functional, vegan brand BRINGGREEN was inspired by the game "Red Light, Green Light" featured in the drama.

The collection is conceptually designed toaround the character Younghee detecting skin troubles and precisely targeting them for complete elimination. This collaboration highlights the key benefits of the brand's hero line 'Tea Tree' line through packaging inspired by the signature elements of Squid Game... Products to be released include the "Zinc Teca Blemish Serum", "Tea Trea Cica Trouble Soothing Toner Pad," "Tea Tree Cica Pore Clay Pack Strong", "Tea Tree Cica Pore Nose Strip."

Additionally, fun and unique products inspired by the drama's entertaining

Elements will be introduced. Representative items include the "Dalgona Lip Balm," which contains sugar for lip care and offers a playful dalgona game experience; the "Gold collagen Eye Patch," inspired by the iconic golden piggy bank filled with prize money; and the "Bamboo Hyalu Lip Essence Double Set" designed to create smooth and plump lips like Young-hee's.

WAKEMAKE, a brand specializing in makeup, prominently features the popular character Young-hee in special edition.

The collection includes the Soft Blurring Eye Palette, which reflects Young-hee's innocence with pink tones and incorporates the dramatic Bloody Rose color theme from the game. Other standout items are the Dewy Gel Maxi Gloss and Over Blurring Pot, inspired by Young-hee's lips, and the Any Proof Eyeliner, designed to create precise, laser-focused eye looks.

The collaborative edition will launch simultaneously in nine countries, including South Korea, the United States, and Japan. It will be sold in 50 Miniso Stores and on Amazon in the United States, popular offline channels in Japan, as well as through major distribution networks in each country. At the end of January, a dedicated booth showcasing the collaborative edition will be featured at the Netflix Experience Zone in New York, USA.

An official from Olive Young said, "This collaboration was planned to showcase the global competitiveness of K-beauty by partnering charming K-beauty brands with a representative of K-content." They added, "Through collaborations with global content, we aim to deliver diverse and distinctive K-beauty experiences to customers around the world."

To celebrate the launch of the collaborative edition with Squid Game Season 2, pop-up stores will open in January at Olive YoungN Seongsu and Olive Young Hongdae Central. Visitors can participate in game events featuring the collaborative products and receive exclusive merchandise and special purchase benefits. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

"Want to be gganbu with Olive Young?" BRINGGREEN &WAKEMAKE team up with Squid Game Season 2 to Launch a Special Edition

"Want to be gganbu with Olive Young?" BRINGGREEN &WAKEMAKE team up with Squid Game Season 2 to Launch a Special Edition

LOS ANGELES, May 3, 2025 /PRNewswire/ -- CASEKOO, the tech accessories brand redefining the space where function meets fashion, made a bold impact at the Hypebeast Flea Market in Beijing this past month. Fusing art, style, and urban culture, CASEKOO transformed its booth into a creative playground where technology became a canvas for personal expression. At the center of the activation was an interactive DIY customization station, where visitors became designers, creating their own art phone cases. Using the brand's signature Cushion series as a base, participants explored color palettes, textures, and visual elements to craft one-of-a-kind masterpieces. Each day, 10 standout designs were selected, and their creators received their customized phone cases as gifts—making the experience not only fun, but also meaningful.

When Street Art Meets Tech Canvas

Elevating the event's artistic energy, renowned art collective ABS Crew hosted a live creation session, using CASEKOO's clear Magic Stand cases as their canvas. With bold, expressive designs, they transformed everyday cases into funky iPhone masterpieces—blurring the line between street art and functionality, and turning tech accessories into captivating, wearable art.

The excitement continued when well-known rapper Bridge made a surprise appearance at the CASEKOO booth. A major figure in China's music and streetwear scenes, Bridge mingled with fans and showed his support for the brand. His fearless fashion and authentic charisma perfectly matched CASEKOO's bold identity and cultural edge.

The New Era of Wearable Expression

More than just a tech accessories brand, CASEKOO is a creative movement—redefining what a Magic Stand phone case can be. With a diverse range of cool phone cases and cool iPhone case designs, CASEKOO seamlessly blends functionality, protection, and style. The latest Pro version features full 360° rotation, offering unmatched flexibility to support your phone at any angle. Each product is a statement piece, empowering users to express their individuality with confidence.

CASEKOO's participation in the Hypebeast Flea was more than a product showcase—it was a celebration of community, creativity, and collaboration. Through partnerships with artists, musicians, and tastemakers, the brand continues to push boundaries and shape the future of fashion-tech culture.

To explore CASEKOO's latest collections and discover upcoming creative experiences, visit www.casekoo.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CASEKOO Stuns at Hypebeast Flea with Creative DIY Experience and Funky Cultural Icons

CASEKOO Stuns at Hypebeast Flea with Creative DIY Experience and Funky Cultural Icons

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