A VISUAL CELEBRATION OF TWO AND A HALF CENTURIES OF TRADITION IN SHOEMAKING

Birkenstock unveils a one-of-a-kind content series: a visual approach to its legacy of quality, craftsmanship and innovation that emphasizes its enduring cultural impact and inspires to write the future.

LINZ AM RHEIN, Germany, Dec. 11, 2024 /PRNewswire/ -- As BIRKENSTOCK celebrates its milestone of 250 years of tradition in shoemaking, the global purpose and Zeitgeist brand launches a captivating series of books that highlight its remarkable journey from a humble shoemaker's workshop to a global icon.

This journey not only honors BIRKENSTOCK's deep-rooted tradition but also celebrates its rich design heritage and underscores its profound cultural relevance. For decades, BIRKENSTOCK has influenced subcultures, inspired leading designers and resonated with individuals around the world. This enduring heritage and rich archive is now captured in the highly anticipated publication "THE BOOK OF BIRKENSTOCK". Complemented this, a first-of-its-kind digital encyclopedia, the curated book multiple "OLD MILLS NEVER DIE" and the travelling photo exhibition "WALK THIS WAY" further showcase the brand's impact. Earlier this year, BIRKENSTOCK had published "The Evolution of a universal Purpose and Zeitgeist Brand" the first global historical study on BIRKENSTOCK which put the brand's unique heritage of 250 years in shoemaking on solid scientific ground. 

THE BOOK OF BIRKENSTOCK

The BOOK OF BIRKENSTOCK is a monumental publication created by BIRKENSTOCK, designed by the acclaimed Munich-based design agency Bureau Borsche and co-published by Steidl Publishers from Göttingen, Germany. This 688-page volume offers a lush, visual journey through BIRKENSTOCK's extensive archive, featuring a vast selection of black-and-white and color images that reveal the brand's rich heritage in stunning detail. The book captures a wide range of never-before-seen archive materials, including first advertisements and scribbles, original photo material, marketing materials from private estates and public archives, iconic brand campaigns, trend defining fashion editorials from Japan, the USA or France and snapshots from fans wearing their Birks around the globe. Designed by a team which sets today's design standards and enhanced by luxurious printing, this book is a testament to BIRKENSTOCK's commitment to excellence and craftsmanship.  It serves as a definitive record of the brand's impact on footwear, fashion, and culture. Readers gain an exclusive behind-the-scenes perspective on the iconic German brand, exploring its shoes that have become staples for millions, its groundbreaking designer collaborations, and the evolution of its visual identity. Co-published and printed by renowed printer Gerhard Steidl, considered one of the best in his craft, the BOOK OF BIRKENSTOCK will be available in a debossed Otabind softcover format.

A WORLD-FIRST DIGITAL BRAND ENCYCLOPEDIA

Complementing the book, BIRKENSTOCK launches a groundbreaking digital brand encyclopedia, an innovative and mobile-friendly digital archival experience. This microsite reflects the BOOK OF BIRKENSTOCK and takes it to the digital sphere, making the content accessible to even more fans of the brand. The immersive platform allows both free and timeline-driven exploration of BIRKENSTOCK's visual archives, featuring curated narratives and over 600 archival images, including editorial content, VIP sightings, movie appearances, drawings, product shots and advertising material. Users are invited to explore the engaging content interactively, guided by their individual preferences. While browsing, they can enjoy editorial content, highlighting key narratives from BIRKENSTOCK's history, filter by themes, eras, product styles, locations, search the rich archive by key words, explore views or simply filter the content based on their individual interests. The platform will be the go-to destination for every brand-aficionado and curious explorer.

AN ARTISTIC APPROACH TO BIRKENSTOCK

The "OLD MILLS NEVER DIE" limited edition photo book set, curated by Gerhard Steidl celebrates the past, present and future of BIRKENSTOCK through the lense of some of today's most relevant photographers. The work consists of four volumes, each reflecting a different aspect of the BIRKENSTOCK universe, complemented by the BOOK OF BIRKENSTOCK. In WALK THIS WAY, Henry Leutwyler documents treasures from the BIRKENSTOCK archive and production, in "FACTORIES," Werner Bartsch takes readers on a journey through BIRKENSTOCK's production sites in Germany, exploring the people and places that shape the brand today, highlighting the blend of technology and traditional craftsmanship.  In GOLBORNE ROAD, Juergen Teller takes us to London, using his subversive and ironic editorial style to capture some of the characters who define the authentic neighborhood of Notting Hill, all wearing BIRKENSTOCKs. And finally, GRAPHIC DESIGNER examines the graphic talent and typological approach of Carl Birkenstock (1900–1982).

These four photobooks, along with the BOOK OF BIRKENSTOCK, are packed in a wooden box and wrapped in a Furoshiki cloth. Old Mills Never Die is the first work to comprehensively reflect the brand's history as well as its importance both culturally and historically, while adding new artistic perspectives.

TRAVELLING EXHIBITION "WALK THIS WAY"

Rounding up the celebration of 250 years in shoemaking and shining further light on the BIRKENSTOCK archive, a curated photo exhibition called "WALK THIS WAY" by Henry Leutwyler travelled the globe in 2024. Making Leutwyler's unique artistic perspective on BIRKENSTOCK accessible to a global audience, a collection of 140 photographs was exhibited in more than 20 locations such as Tokyo, Paris, Bali, Sao Paolo, Sydney, London, New York, Shanghai and Bengaluru.

INFORMATION FOR EDITORIAL TEAMS

Product Launch: December 2024

Still Life Product Imagery (Book of Birkenstock)
Creative Product Imagery Book of Birkenstock + The Evolution of a universal Purpose and Zeitgeist Brand)
Product Imagery Book Multiple OLD MILLS NEVER DIE
Selected Archive Imagery (Book of Birkenstock)

Making-Of Video: THE BOOK OF BIRKENSTOCK – Director's Cut

PRODUCT DETAILS

THE BOOK OF BIRKENSTOCK

ISBN 978-3-96999-382-8
688 pages, Otabind softcover
€75.00 / £65.00 / US$75.00

"OLD MILLS NEVER DIE" BOOK MULTIPLE

Limited Edition
ISBN 978-3-96999-352-1
€175.00 / £165.00 / US$195.00

Available at www.birkenstock.com, selected retail partners + via international book distribution.

Group Site - https://www.birkenstock-group.com/de/en/home/
LinkedIn - https://www.linkedin.com/company/birkenstock-deutschland/
Instagram - https://www.instagram.com/birkenstock/

Photo - https://mma.prnasia.com/media2/2578703/BU1_BIRKENSTOCK_Book_of_Birkenstock.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2578702/BU2_BIRKENSTOCK_Book_of_Birkenstock_3.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2578704/BU3_BIRKENSTOCK_Book_of_Birkenstock_2.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2537200/5072617/Birkenstock_Logo.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A VISUAL CELEBRATION OF TWO AND A HALF CENTURIES OF TRADITION IN SHOEMAKING

A VISUAL CELEBRATION OF TWO AND A HALF CENTURIES OF TRADITION IN SHOEMAKING

A VISUAL CELEBRATION OF TWO AND A HALF CENTURIES OF TRADITION IN SHOEMAKING

SHEIN X Khéla the Label Collection Celebrates Femininity and Self-Expression Through Classic Elegance and Cutting-Edge Design

SINGAPORE, Dec. 11, 2024 /PRNewswire/ -- Ready to make heads turn this holiday season? SHEIN X, the program under the global fashion powerhouse SHEIN to collaborate with independent artists, designers, and brands, has teamed up with women's fashion brand Khéla the Label to drop a collection. The SHEIN X Khéla the Label collection is all about confidence, avant-garde design, and turning every moment into a main character moment.

"SHEIN X Khéla the Label is all about self-expression, letting customers define themselves and wear their inner strength on their sleeves," said Ceren Bulut, designer at Khéla the Label. "This collection brings our message of empowerment to SHEIN customers all around the world."

From figure-hugging silhouettes to striking details, the SHEIN X Khéla the Label collection celebrates individuality and the beauty of feminine style. The collection is a testament to both brands' dedication to prioritizing fashion that combines style and versatility. The SHEIN X Khéla the Label collection offers statement pieces that range from daring dresses ideal for a night out to chic separates that balance comfort and sophistication.

"At SHEIN X, we believe that everyone deserves to feel seen and included when they shop, and we are proud to offer a variety of products that reflect the individuality of our diverse community," said Lynn Xu, Global Head of the SHEIN X program.

Highlights from the SHEIN X Khéla the Label collection include vibrant prints, edgy cutouts, and luxurious fabrics, all thoughtfully crafted to help wearers embrace their confidence and feel uniquely themselves. All pieces in the collection are priced between $3 to $48.75.

SHEIN X, which has committed to an investment of $105 million through 2028, empowers brands, artists, and designers across the globe. Since its inception, SHEIN X has launched over 4,600 designers, artists, and brands, turning their art into globally accessible collections.

SHEIN X is inviting fans to share their pieces from this collection on social media using the hashtags #SHEINXKhela, #SHEINX, and #SHEINXCollabs. To shop the SHEIN X Khéla the Label collection, visit http://us.shein.com/trends/SHEIN-X-Khela-the-Label-sc-0061975946.html. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SHEIN X AND KHÉLA THE LABEL TURN UP THE GLAM IN TIME FOR HOLIDAY SEASON