RIYADH, Saudi Arabia, Dec. 12, 2024 /PRNewswire/ -- Following the official announcement of Saudi as the host country for the FIFA World Cupâ„¢ 2034 today, Saudi, Welcome to Arabia, the official destination brand of the Saudi Tourism Authority (STA), is thrilled to welcome football fans from around the globe to experience the warm hospitality and vibrant culture of the Heart of Arabia.
"We are incredibly excited to host the world's largest sporting event," says Saudi Tourism Authority CEO, Fahd Hamidaddin. "Saudi welcomed over 100 million visitors in 2023, and we are the fastest-growing tourism destination in the G20. As the Heart of Arabia, we are eager to welcome visitors to experience our beautiful country, and the breadth of its wonders – from the mountains of Aseer, to the shimmering waters of the Saudi Red Sea, the vast dunes, our human and natural heritage will dazzle and inspire. Our dynamic tourism sector ensures visitors have a seamless experience across all touchpoints, and we invite the world to experience the magic of Saudi now. Whether seeking adrenaline, culture or relaxation, a visit in advance of the World Cup will offer a taste of Saudi, and our famed hospitality, where, with hearts open, we invite everyone to experience the warmest of Saudi welcomes."
The FIFA World Cupâ„¢ 2034 will be the first time the 48-team tournament will be hosted by a single country. Saudi's host cities include Riyadh, blending modern entertainment with historic treasures at Diriyah; Jeddah, showcasing the glimmering Red Sea and Al Balad, Historic Jeddah's charm; Al Khobar, featuring serene beaches and cultural landmarks; Abha, with its lush landscapes and adventure activities; and NEOM, with its futuristic innovations. All of the host cities are set to captivate football fans with state-of-the-art stadiums, world-class amenities, vibrant fan festivals, and a diverse array of cultural experiences.
In celebration of Saudi's successful FIFA World Cupâ„¢ 2034 bid, STA organized vibrant on-ground activities in key international locations, such as London's Piccadilly Circus and Dubai Mall's iconic fountain, featuring Saudi flash mobs that showcased the country's rich culture and highlighted the destinations set to host matches. Domestically, celebrations took place in five iconic locations: Salwa Palace, Historic Jeddah, Hegra, Rijal Almaa, and Ithra, inviting the public to join in and commemorate this historic milestone. STA also launched a short film welcoming and inviting the world to experience Saudi's warmth and wonder, embodying the joy, pride, and excitement felt nationwide.
With a passionate football fan base and a growing cadre of world-class sporting events hosted in country, Saudi is sharing its storied heritage and vibrant culture with the world. From the stunning landscapes of the Saudi Red Sea – with its 1,800 km of pristine coastline, sweeping desert dunes, mountain canyons, to the historical wonders of AlUla, where heritage meets nature, the coastal cosmopolitan hub of Jeddah, where the modern and traditional blend beautifully, to the thrum and thrill of the capital of Riyadh, visitors can explore a land rich in culture, history, and breathtaking experiences in this year-round destination.
The STA is working closely with partners across the tourism ecosystem to ensure a seamless and enjoyable experience for all visitors. This includes enhanced flight connectivity, streamlined visa processes, and a wide range of accommodation options to suit different budgets and preferences. With a focus on sustainability and accessibility, Saudi is committed to delivering a tournament that celebrates the spirit of football and leaves a positive legacy for generations to come.
About Saudi, Welcome to Arabia
Saudi, Welcome to Arabia is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand's role is to drive forward the country's tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. As the world's fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The Saudi Tourism Authority : 'Saudi, Welcome to Arabia' Gears Up to Welcome the World for FIFA World Cup™ 2034
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INNSBRUCK, Austria, Dec. 12, 2024 /PRNewswire/ -- AV-Comparatives, the globally recognized authority in independent cybersecurity testing, has released its 2024 Endpoint Prevention and Response (EPR) Comparative Report, showcasing the exceptional performance of leading cybersecurity solutions. The report evaluates the ability of these products to detect, prevent, and respond to advanced threats in real-world scenarios.
AV-Comparatives' rigorous assessment covered products from Bitdefender, Check Point, CrowdStrike, ESET, Kaspersky, Palo Alto Networks, and VIPRE, measuring each against a broad spectrum of complex attack vectors, such as PowerShell Empire, Metasploit Framework, and Commercial Attack Frameworks. The testing utilized the MITRE ATT&CK® framework, ensuring that the results provide invaluable insights for organizations looking to bolster their endpoint security.
Endpoint Protection Products (EPP), Endpoint Detection and Response (EDR), and Extended Detection and Response (XDR) solutions are vital components of enterprise security, providing defenses against targeted threats such as advanced persistent threats (APTs). AV-Comparatvies' Endpoint Prevention and Response (EPR) Test is designed to evaluate the effectiveness of these solutions in countering complex, multi-stage attacks that target an organisation's entire infrastructure.
Top Performers (in alphabetically order):
These vendors achieved outstanding results by demonstrating their ability to protect against and respond to advanced persistent threats (APTs), ransomware, and other complex cyberattacks. This year's evaluation highlighted their continual evolution in response to the growing complexity of attack tactics, techniques, and procedures (TTPs).
Comprehensive Evaluation
The testing spanned several months, from June to August 2024, with products undergoing assessments in multiple phases, from Initial Access and Lateral Movement till Exfiltration and Impact. Each product was tested in real-world attack scenarios to simulate the high-stakes environments that enterprises face today.
AV-Comparatives emphasized the importance of these evaluations: "As cyberattacks grow more sophisticated, it is critical for organizations to rely on solutions that can offer not only prevention but also rapid and effective response capabilities. Our 2024 EPR report serves as a benchmark for IT professionals and cybersecurity analysts to assess and choose the most effective cybersecurity solutions."
The difference between AV-Comparatives' EPR Test and MITRE ATT&CK Engenuity
Both the AV-Comparatives EPR Test and MITRE Engenuity have their merits, each providing useful insights into endpoint security solutions. Understanding the differences between these two tests is essential for IT managers, CISOs, and other tech-savvy professionals looking to select endpoint security solutions that will effectively protect their environments.
Read the details here:
https://www.av-comparatives.org/the-difference-between-av-comparatives-epr-test-and-mitre-attck-engenuity/
Key Takeaways for CISOs and Cybersecurity Analysts
For CISOs and cybersecurity analysts, the 2024 EPR Comparative Report provides a data-driven perspective on the capabilities of leading vendors. It offers an in-depth analysis of how each product performs under pressure, which is essential for making informed decisions about endpoint security investments. Given the evolving threat landscape, selecting the right EPR solution can significantly reduce the risk of breaches and improve overall incident response.
Download the full report here.
About AV-Comparatives
AV-Comparatives is a globally recognized, independent organization offering systematic testing of security software products. With one of the most comprehensive and rigorous testing methodologies in the industry, AV-Comparatives is dedicated to providing transparency and objective analysis to help organizations and consumers select effective security solutions.
This release not only highlights the stellar performance of leading cybersecurity products but also underscores AV-Comparatives' engagement with the industry through their attendance and presentations at leading industry conferences as AVAR , inviting direct interaction with interested cybersecurity professionals.
AV-Comparatives is proud to announce that Co-Founder Peter Stelzhammer has been elected to the Board of Directors of AVAR https://aavar.org, where he will support the organisation's mission to advance cybersecurity knowledge and collaboration globally.
Peter Stelzhammer
e-mail: media@av-comparatives.org
phone: +43512287788
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AV-Comparatives Announces Outstanding Results of Cybersecurity Solutions in 2024 Endpoint Prevention and Response (EPR) Test
