Singapore's First MINISO IP Collaboration Pop-Up Store Debuts at the Heart of the City, Unveiling Blind Box Wonders for the Holiday Season

SINGAPORE, Dec. 12, 2024 /PRNewswire/ -- On December 7, the renowned global lifestyle brand MINISO launched its first IP collaboration pop-up store in Singapore at Funan, bringing a curated selection of exclusive products and immersive experiences to fans. This unique retail experience will run through January 5, offering a treasure trove of blind box collectibles and popular IP merchandise.

Strategically located in the heart of Funan, the pop-up store is nestled near Singapore's iconic landmarks, including the Merlion, National Museum of Singapore, and National Gallery Singapore. The 70-square-meter store showcases over 600 products, featuring collaborations with popular IPs such as Sanrio, Disney, Pokémon, Teletubbies, and Harry Potter. Highlights also include the highly sought-after Latte Baby and the Singapore-exclusive debut of the Kandyland-themed blind box. With over 30 limited-edition blind boxes on display, the store has become an irresistible destination for collectors and fans.

On December 7, the grand opening welcomed thousands of fans, breaking sales records for similar pop-up stores in the brand's overseas markets. Lots of blind box enthusiasts engaged in interactive activities, amplifying the excitement of the unboxing experience. "We're thrilled to be opening our pop-up store in such a prime city-center location. This is an innovative approach to our store format in Singapore," said Bella Tu, Vice President and General Manager of MINISO Overseas Directly Operated Markets. "We will continue to offer consumers innovative shopping experiences and beloved IP products in the future."

MINISO has made an impact on the global market by releasing over 200 blind box products annually, a strategic category that has sold more than 30 million pieces in the first three quarters of 2024. Featuring collaborations with iconic brands such as Disney, Sanrio, and Minions, MINISO's blind box collections consistently captivate collectors worldwide. The pop-up at Funan marks the second stop of the 2024 MINISO Blind Box Carnival, following a successful debut in Indonesia, where it delighted enthusiasts with innovative product designs and engaging activities.

Spreading Joy in Singapore: MINISO's Thematic Stores and Festive Pop-Ups

Singapore, as a dynamic global destination, holds a strategic position in MINISO's Southeast Asia markets. With established stores in prominent locations like Lucky Plaza, NEX Shopping Mall, and Jurong Point, the brand continues to merge IP collaborations and innovative retail concepts to engage its diverse customer base. Since opening the first IP Collection Store in VivoCity Mall last year, MINISO has expanded its footprint with thematic locations, including the Loopy-themed store at the Singapore Changi Airport and the IP Collection Store at VivoCity.

The vibrant pop-up store at Funan continues MINISO's festive tradition in Singapore. It is more than just a shopping spot; it's a celebration of creativity and fandom, providing fans with a unique chance to dive into the world of their favorite characters and collectibles. As the holiday season unfolds, this pop-up captures the holiday spirit through exclusive offerings and engaging experiences and is set to be a standout attraction for both locals and tourists looking for an unforgettable retail experience in Singapore.

Follow MINISO on Instagram @minisosingapore (https://www.instagram.com/minisosingapore/) for updates on exclusive products, events, and promotions.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Singapore's First MINISO IP Collaboration Pop-Up Store Debuts at the Heart of the City, Unveiling Blind Box Wonders for the Holiday Season

Singapore's First MINISO IP Collaboration Pop-Up Store Debuts at the Heart of the City, Unveiling Blind Box Wonders for the Holiday Season

Singapore's First MINISO IP Collaboration Pop-Up Store Debuts at the Heart of the City, Unveiling Blind Box Wonders for the Holiday Season

JAKARTA, Indonesia, Dec. 12, 2024 /PRNewswire/ -- To conclude the year 2024, the Ministry of Tourism organized the Wonderful Indonesia 12.12 activation. According to a survey conducted by the Ministry of Transportation, the anticipated movement of individuals during this extended holiday period is projected to reach 110.67 million people.

Additionally, BNI forecasts that the transaction volume during the Nataru holiday period will rise by 9%-12% in comparison to regular months. Meanwhile, Bank Mandiri has set aside Rp 26 trillion in cash, reflecting a 4.6% increase from the previous year, as reported by Kompas.com. This surge is attributed to the growing demand for shopping, travel, and preparations for the Christmas and New Year celebration.

Ni Made Ayu Marthini, the Deputy for Marketing of the Ministry of Tourism, stated in Jakarta (12/12/2024) that this activation is crucial to demonstrate the commitment to collaboration between Wonderful Indonesia and its co-branding partners, encompassing campaigns through both the Ministry of Tourism and Creative Economy channels and those of the respective partners.

"12.12 activation is the sixth collaborative program for 2024 initiated solely by Wonderful Indonesia, excluding initiatives arising from co-branding partners. This reflects the strong commitment and enthusiasm of co-branding partners to continue contributing to the tourism sector alongside Wonderful Indonesia," stated Ni Made Ayu Marthini.

On the same occasion, Yohanes De Brito Titus Haridjati, the Director of Marketing Communications at the Ministry of Tourism, articulated the purpose of this program. "The range of products available through Wonderful Indonesia and our co-branding partners offers numerous options for both the community and tourists," he stated. The co-branding partners involved represent a variety of industrial sectors.

In the 12.12 Activation program, co-branding partners showcase their products and services through two social media accounts managed by the Ministry of Tourism: Pesona Indonesia and Creative Indonesia. By participating in this event, the Ministry of Tourism aspires to enhance the promotion of Wonderful Indonesia co-branding partners.

The Central Statistics Agency (BPS) reported a 4.83% rise in the number of trips taken by domestic tourists in July 2024 compared to the same period last year. Alongside the increase in trips, there was also a year-on-year rise in consumer spending. It was noted that in 2019, the expenditure was IDR 960.79 thousand, in 2020 it rose to IDR 1.55 million, in 2021 it reached IDR 2.40 million, in 2022 it slightly increased to IDR 2.42 million, and in 2023 it further grew to IDR 2.57 million. The 12.12 activation program is anticipated to address the community's needs for various types of products and services.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Welcoming the Year-End Holidays, Numerous Wonderful Indonesia Partners Offer 12.12 Activation Promotions