Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

MADRID, Dec. 15, 2024 /PRNewswire/ -- In a thrilling display of speed, precision, and skill, Slovak sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. Held at the renowned GAMERGY gaming festival in Madrid, the event brought together 18 elite sim racers from around the globe, under the eye of four-time world champion Max Verstappen in a bespoke Heineken Player 0.0 arena.

The iconic Zandvoort racetrack provided the backdrop for an electrifying battle, where Jernej Dovžan from Slovakia triumphed against fierce competition, claiming the title and global recognition as the ultimate sim racing talent.

Adding to the excitement, Max Verstappen, Heineken® 0.0 ambassador, took to the stage to meet fans and celebrate the finalists, highlighting the growing intersection of esports, motorsport, and responsible consumption.

Verstappen commented, "It's incredible to see the passion and dedication of these racers. Player 0.0 continues to showcase the importance of skill, focus, and making the right choices—not just in racing, but in life."

Player 0.0 is a core initiative of Heineken®'s When You Drive, Never Drink platform, reinforcing the message that "The Best Driver is the One Who Is Not Drinking." With a mission to promote responsible consumption, the competition engages new audiences through the dynamic world of gaming.

Launched in 20 countries, this year's Player 0.0 contest introduced a bespoke and innovative mobile game as the entry point for the competition, enabling participants from all backgrounds to join the competition. The event continues to expand Heineken®'s commitment to creating safer roads through engaging, impactful platforms.

"This year's Player 0.0 Final reflects our dedication to blending innovation, responsibility, and entertainment," said Natacha Volpini, Global Head Of Digital Consumer Innovation. "Through initiatives like this, we're reaching new audiences and inspiring responsible choices worldwide."

As the 2024 season concludes, Heineken® looks ahead to even bigger plans for Player 0.0 in 2025, continuing to champion responsible consumption and innovative fan experiences.

About Player 0.0:

Player 0.0, part of Heineken®'s "When You Drive Never Drink - The Best Driver" initiative, redefines the choice of a designated driver, focusing on sobriety as the key criterion. This global campaign, prominently featuring four-time F1 champion Max Verstappen, builds on Heineken's legacy of promoting responsible drinking. Initially launched in 2021, Player 0.0 combines interactive virtual gaming with the experience of enjoying Heineken 0.0, bringing the responsible drinking message to life. Participants engage in a virtual competition, with opportunities to win various prizes and a chance to compete in the Player 0.0 Global final event. Player 0.0 exemplifies Heineken®'s commitment to responsible consumption and enhancing social life.

About Heineken®:                     

HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.

HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on X via @HEINEKENCorp.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

DUBAI, UAE, Dec. 15, 2024 /PRNewswire/ -- Huawei Consumer Business Group (CBG) unveiled its first TWS earbuds under the HUAWEI SOUND brand, the HUAWEI FreeBuds Pro 4, at the HUAWEI Flagship Launch Event in Dubai on December 12.

Drawing inspiration from classical design and Huawei's dedication to audio innovation, the HUAWEI FreeBuds Pro 4 aims to "Catch the Sound," delivering lossless, pure, and immersive listening experiences. The earbuds feature powerful hardware including Dual-driver True Sound and proprietary algorithms to ensure stable and clear calls with effective background noise elimination.

Outstanding Acoustic Precision: Dual-driver True Sound

HUAWEI FreeBuds Pro 4 incorporates Dual-driver True Sound working with Digital Cross-Over technology to deliver rich, authentic sound experiences. The Dual Independent Sound Output System precisely allocates audio signals to each driver, while the 11mm Quad-Magnet Dynamic Driver Unit ensures stable and accurate real-time audio reproduction. Featuring Polar Code technology and Huawei's proprietary L2HC 4.0 codec^[1], it achieves 2.3Mbps lossless^[2] TWS audio transmission, supporting 48kHz/24-bit high-resolution audio. Users can select between professionally tuned EQ modes, including Classic and Balanced, to accurately recreate live music essence.

Stable and Clear Call Experience

Equipped with Huawei's AI noise cancellation algorithm, it eliminates up to 100 dB of external call noise. The quad-microphone system, combined with multi-channel deep neural network (DNN) algorithm, accurately distinguishes human voices from environmental sounds. Whether at concerts, sports events, or cafes, the system intelligently isolates your voice. Head Motion Controls allow call answering and rejection through nodding or head shaking.

Enhanced Noise Cancellation

Features Shape Memory Foam ear tips, offering 30%^[3] improved noise reduction compared to the previous generation. Intelligent Dynamic ANC generates customized noise-cancellation parameters based on real-time environment for a pure immersive listening experience.

Elegant Design Inspired by Classical Instruments

Adopts the Spectrum Silver Strings design, available in Black, White, and refreshing Green. Each earbud features a meticulous 6-layer protective lacquer coating, with the golden HUAWEI SOUND emblem emblazoned on its surface, signifying flagship quality.

^[1] L2HC 4.0 is only available on HUAWEI phones/tablets running EMUI 15 or a later version.

^[2] The earbuds support up to 2.3 Mbps of lossless audio transmission when connected to a HUAWEI Mate X6 phone running EMUI 15 or a later version. The 2.3 Mbps transmission capability is certified by HWA. This feature is only available on certain phone models running certain operating systems. For details, see https://consumer.huawei.com/en/support/content/en-us15900030/.
The earbuds support up to 1.5 Mbps of lossless audio transmission when connected to a HUAWEI Pura 70 Pro/HUAWEI Pura 70 Ultra phone running EMUI 14 or a later version. Data comes from Huawei labs. When connected to other phone models, the earbuds support up to 990 Kbps of HD audio transmission

^[3] Data comes from Huawei labs, and is a comparison with the HUAWEI FreeBuds Pro 3. Actual performance may vary by individual. The Shape-Memory Foam ear tips for HUAWEI FreeBuds Pro 4 come in three sizes. You can perform a tip fit test to select the size that best fits your ears for optimal noise cancellation performance.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HUAWEI FreeBuds Pro 4: HUAWEI SOUND Elevating TWS Flagship Experience to New Heights

HUAWEI FreeBuds Pro 4: HUAWEI SOUND Elevating TWS Flagship Experience to New Heights