/C O R R E C T I O N -- Heineken/

In the news release, Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned, issued 14-Dec-2024 by Heineken over PR Newswire, we are advised by the company that a factual correction is required for the first and second paragraph, first and third sentence, should read "In a thrilling display of speed, precision, and skill, Slovenian sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final." and "where Jernej Dovžan from Slovenia triumphed against fierce competition" rather than "In a thrilling display of speed, precision, and skill, Slovak sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final" and "where Jernej Dovžan from Slovakia triumphed against fierce competition" as originally issued inadvertently. The complete, corrected release follows:

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

MADRID, Dec. 15, 2024 /PRNewswire/ -- In a thrilling display of speed, precision, and skill Slovenian sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. Held at the renowned GAMERGY gaming festival in Madrid, the event brought together 18 elite sim racers from around the globe, under the eye of four-time world champion Max Verstappen in a bespoke Heineken Player 0.0 arena.

The iconic Zandvoort racetrack provided the backdrop for an electrifying battle, where Jernej Dovžan from Slovenia triumphed against fierce competition, claiming the title and global recognition as the ultimate sim racing talent.

Adding to the excitement, Max Verstappen, Heineken® 0.0 ambassador, took to the stage to meet fans and celebrate the finalists, highlighting the growing intersection of esports, motorsport, and responsible consumption.

Verstappen commented, "It's incredible to see the passion and dedication of these racers. Player 0.0 continues to showcase the importance of skill, focus, and making the right choices—not just in racing, but in life."

Player 0.0 is a core initiative of Heineken®'s When You Drive, Never Drink platform, reinforcing the message that "The Best Driver is the One Who Is Not Drinking." With a mission to promote responsible consumption, the competition engages new audiences through the dynamic world of gaming.

Launched in 20 countries, this year's Player 0.0 contest introduced a bespoke and innovative mobile game as the entry point for the competition, enabling participants from all backgrounds to join the competition. The event continues to expand Heineken®'s commitment to creating safer roads through engaging, impactful platforms.

"This year's Player 0.0 Final reflects our dedication to blending innovation, responsibility, and entertainment," said Natacha Volpini, Global Head Of Digital Consumer Innovation. "Through initiatives like this, we're reaching new audiences and inspiring responsible choices worldwide."

As the 2024 season concludes, Heineken® looks ahead to even bigger plans for Player 0.0 in 2025, continuing to champion responsible consumption and innovative fan experiences.

About Player 0.0:

Player 0.0, part of Heineken®'s "When You Drive Never Drink - The Best Driver" initiative, redefines the choice of a designated driver, focusing on sobriety as the key criterion. This global campaign, prominently featuring four-time F1 champion Max Verstappen, builds on Heineken's legacy of promoting responsible drinking. Initially launched in 2021, Player 0.0 combines interactive virtual gaming with the experience of enjoying Heineken 0.0, bringing the responsible drinking message to life. Participants engage in a virtual competition, with opportunities to win various prizes and a chance to compete in the Player 0.0 Global final event. Player 0.0 exemplifies Heineken®'s commitment to responsible consumption and enhancing social life.

About Heineken®:                     

HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.

HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on X via @HEINEKENCorp.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned

YIWU, China, May 15, 2025 /PRNewswire/ -- The U.S. and China have officially aligned on tariff adjustments under the Joint Statement on Economic and Trade Talks, effective May 14—a move set to stabilize global trade. In Yiwu, the internationally recognized commercial hub often referred to as the "World's Supermarket", the impact is already tangible: local businesses report a sharp uptick in orders from U.S. buyers following the announcement. 

Yiwu Entrepreneurs Stay Agile Amid Shifting Trade Dynamics

From 2020 to 2024, Yiwu's U.S. export share surged from 4.1% to 14.2%, underscoring the resilience of its businesses through trade uncertainties. "Diversification keeps us competitive," says He Lihong, founder of Yiwu Bozhong Stationery, who swiftly shifted to new markets after U.S. orders slowed. "This month alone, I'm scouting opportunities in eight countries to future-proof our growth." 

Yiwu's Global Trade Surge Hits Record High in May

Yiwu turbocharged international business growth with its 415 Global Prosperity Season (April 15–May 5), a city-led promotional campaign to connect local companies with global buyers. Organized by Zhejiang China Commodities City Group (CCC), the initiative featured hybrid trade shows, industry-specific exhibitions, and even chartered flights to shuttle buyers from the Canton Fair directly to Yiwu's markets.

The momentum continued as the Global Digital Trade Centre debuted its Foreign Buyer Open Day, drawing international merchants to secure storefronts and access Yiwu's end-to-end trade solutions. Meanwhile, CCC and Alibaba unveiled a game-changing AI partnership—the Smart Trade AI Model—to optimize efficiency for vendors on the Chinagoods platform.

Later this month, Chinagoods will launch a week-long Global Cross-Border E-Commerce Recruitment Fair, anchored by its E-Commerce Acceleration Initiative, to streamline digital expansion for Yiwu businesses. 

Yiwu's Shopping Tourism Boom Fuels Next Wave of Digital Trade Growth

Yiwu saw record tourism during May Day holidays, attracting 2.77 million visitors - a 29.9% year-on-year surge - driven by favorable visa policies and tax incentives. The city's unique "travel + shopping" model gained further traction with inbound tourism orders jumping 60%.

This shopping tourism boom is now transitioning into digital trade momentum, linking global buyers more directly with Yiwu-based manufacturers. The trend underscores both the resilience of Yiwu's trade ecosystem and the growing global demand for Made-in-China products. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The "Yiwu 415 Wealth Creation Event" has attracted a lot of global buyers to Yiwu