International MICE Summit (IMS) opening day delivers transformation, 19 announcements to drive event industry growth in the Kingdom

RIYADH, Saudi Arabia, Dec. 16, 2024 /PRNewswire/ -- The inaugural International MICE Summit (IMS24) has delivered transformational change for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry, with 19 pivotal announcements on an action-packed opening day, bringing new leading exhibitions to Saudi Arabia.

Multi-billion and multi-million dollar global event companies such as RX Global, Messe Munich and Clarion announced new office openings in Saudi Arabia, to support the Kingdom's significant event growth plans over the coming decade.

Twelve new marquee event launches were announced to bring events such as Money20/20 (Informa/Tahaluf), FIBO (RX Global), World Refining Technology Congress; Advanced Therapies Week; Fire Department and Emergency Services Conference (Clarion), FSB Sports Show and International Hardware Show (Koelnmesse/DMG), HOST (Fiera Milano), ArabLab (Terrapin), Saudi Muscle Show (Italian Exhibition Group) and World Industrial Materials and World Advanced Packaging, Printing & Plastics (KAOUN) to Saudi Arabia.

"The first day of the International MICE Summit has been a tremendous success with three of the top 10 global Professional Event Organizers opening offices in Saudi Arabia, 12 new event launches, and multiple agreements signed to drive industry progress, reinforcing Saudi Arabia's status as the most exciting MICE hub globally," said His Excellency Fahd Al Rasheed, Chairman of the Summit's host the Saudi Conventions and Exhibitions General Authority (SCEGA). 

"Moreover, these announcements underscore the importance of the events and exhibitions industry as a catalyst for transformation, connecting people to opportunities in line with the goals of Vision 2030. IMS24 is driving investment opportunities and new partnerships across all sectors of the economy," HE Al Rasheed added.  

In addition to office and event launches, four MOUs were signed with the Ministry of Human Resources and Social Development, the Saudi Tourism Authority, the Events Investment Fund and the National Events Center.

Speakers on Day One included HE Ahmed Al-Khateeb, Saudi Minister of Tourism, and former Prime Ministers and Ministers from the United Kingdom, Italy, Bulgaria, and Greece, leaders of the Global Association of the Exhibition Industry and International Congress and Convention Association, the Global Sustainable Tourism Council, and executives from Informa, RX Global, Messe Munich, Clarion Events, and Messe Desseldorf, and Richard Attias & Associates.

IMS24 continues Monday, with a focus on catalyzing investment in the MICE sector, creating the event venues of the future, addressing global sustainability issues in the MICE industry. IMS24 has drawn over 1,000 global MICE industry leaders from more than 70 countries to Riyadh.   

About the International MICE Summit

The International MICE Summit (IMS) gathers global leaders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as professionals, and organizations from across industries. It provides a platform for industry insights, networking, and discussions on advancing innovation, knowledge sharing and sustainable development within the global MICE sector.

Founding Partner: Eye of Riyadh
Supporting Partner: OAK View Group
Founding Partner: Soudah Development
Founding Partner: EIF
Founding Partner: Qiddiya
Hospitality Partner: Al Taanfethi
Associate Partner: RA&A
Strategic Partner: Informa/Tahaluf

For more information or to register for the event, visit:

Website – www.internationalmicesummit.com 
Twitter/X - https://x.com/ims_summit
LinkedIn - https://www.linkedin.com/company/ims-summit/
YouTube - https://youtube.com/@ims.summit?si=G06nYTaOUWer-OKq 

For more pictures please click here. 

About the Saudi Conferences and Exhibitions General Authority (SCEGA)

The Saudi Conventions & Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia's exhibitions and conventions sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the sector's economic impact by setting strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and fostering investment in line with global standards. Through collaboration with national and international stakeholders, SCEGA works to enhance sector growth, support talent development, and create opportunities for showcasing the Kingdom's unique identity on the world stage.

Contact: IMSmedia@consulum.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

International MICE Summit (IMS) opening day delivers transformation, 19 announcements to drive event industry growth in the Kingdom

SINGAPORE, Dec. 16, 2024 /PRNewswire/ -- DirectAsia Insurance has earned the prestigious Great Place to Work Certification^TM, recognising its dedication to creating a supportive, inclusive workplace and culture where employees thrive.

Employee voices at the heart of the recognition

This certification is backed by the voices of its employees, who achieved an outstanding 82% satisfaction score in an anonymous survey – well above the Singapore benchmark of 49%. This remarkable result reflects the commitment DirectAsia has in fostering a successful people-first culture where employees feel valued, respected, and inspired. It showcases a unified effort by employees and leadership to achieve workplace excellence for the Singapore and Bangkok, Thailand based teams. Such a standout achievement positions DirectAsia as a leader in redefining workplace culture in the insurance industry.

"This recognition isn't just about being a great workplace," said Ronnie Brown, Singapore General Manager and Group CTO of DirectAsia Insurance. "It's a testament to how a thriving employee culture leads to outstanding business outcomes. When our people thrive, they create better experiences for our customers, further solidifying our reputation as a trusted insurance provider."

Building exceptional employee experiences

DirectAsia is committed to its employees. This is demonstrated through several impactful initiatives:

"Our core values - Bold, Bright, and Direct - are at the heart of everything we do," said Daphne Soh, Group Chief Human Resources Officer of DirectAsia Insurance. "This certificate affirms our dedication to creating a flourishing and engaged workforce. We're excited to continue building a stronger, more dynamic workplace."

Paving the way for the future

The Great Place to Work Certification^TM is a proud milestone, which DirectAsia sees as the start of a continuous journey to enhance its workplace culture. Soh added, "By prioritising employee support and empowerment, DirectAsia ensures its teams remain inspired to drive success for employees and customers alike."

About DirectAsia Insurance

Founded in 2010, DirectAsia Insurance is a trusted provider of car, motorcycle and travel insurance in Singapore. As part of the Hiscox Group, a global leader in specialist insurance, DirectAsia is driven by its brand purpose: to deliver flexible, affordable, and hassle-free insurance, giving Singaporeans the confidence to embrace life's possibilities. By simplifying insurance, DirectAsia ensures customers can focus on what truly matters most.

For further information please contact: 

Oliver Mallich
Head of Marketing and Partnerships
DirectAsia Insurance Singapore
oliver.mallich@directasia.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DirectAsia Insurance is certified as a Great Place to Work® achieving 82% employee satisfaction, far surpassing industry benchmark