BERLIN, Dec. 16, 2024 /PRNewswire/ -- The FIS Men's Ski Jumping World Cup recently kicked off in Titisee-Neustadt, Germany. As the event's official partner, CHiQ showcased a brand image that seamlessly blended intelligence with elegance at this icy spectacle. Together with brand ambassador and Olympic ski jumping champion Andreas Wellinger, CHiQ etched a legendary presence on the snowy slopes, highlighting its international allure and vigor.
As a globally recognized smart home appliance brand, CHiQ consistently embraces the brand philosophy of integrating "Smart with Style" into everyday living. In September, Andreas participated in the IFA exhibition as the CHiQ brand ambassador, where CHiQ announced its collaboration with the FIS Ski Jumping World Cup, Deutscher Skiverband e.V. (DSV), and Andreas himself. Following the announcement, CHiQ recently unveiled a brand image video in collaboration with Andreas. This video celebrates the excitement of snow and ice sports, connecting with enthusiasts worldwide and highlighting CHiQ's unique charm and global appeal.
Andreas Wellinger x CHiQ
During the World Cup events, CHiQ enhanced its brand visibility with a series of advertising displays, while creating an immersive skiing carnival experience that drew scores of enthusiasts.
To further strengthen its market presence and showcase its innovative product lineup, CHiQ recently launched the M9 Series QLED TV in Europe, with the 4K QLED models in the series featuring a 120Hz DLG high refresh rate and MEMC motion compensation for crisp, high-speed visuals. Its popular multi-door refrigerators, including cross-over and side-by-side models, feature electronic temperature control and Care+ Space variable zones to meet diverse needs. The stylish ColorLuxe Washing Machine, with intelligent controls, offers a revolutionary laundry experience. On Black Friday, the traditional start of the holiday shopping season in Europe, CHiQ TVs and refrigerators ranked among the top 10 best sellers on multiple Amazon sites, with sales numbers compared to those on the same date in previous years soaring nearly 20%, highlighting the brand's dominance in the region's market.
Over the years, the globalization journey of CHiQ's parent company, Changhong, has evolved from simply exporting products to creating worldwide synergies in resources. This journey now includes diversification in products, technology, talent, capital, and brand. Sponsoring skiing events marks not just a triumphant foray into sports marketing but also a strategic move to engage and captivate younger demographics. Recently, Changhong sparked a passion for winter sports among Chinese consumers by partnering with the FIS Snowboard and Freeski Big Air World Cup, while CHiQ leveraged the international platform of the FIS Ski Jumping World Cup to project a dynamic, stylish, and global brand image. The focus on winter sports marketing strategy underscores Changhong's global outlook and strong connection with younger audiences.
Moving forward, CHiQ is set to broaden its global sports marketing efforts, harnessing cutting-edge technology and superior design to develop even more innovative home appliances that enhance everyday living. In partnership with its consumers worldwide, CHiQ is dedicated to boldly chasing dreams and shaping a brighter future.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CHiQ Partners with Olympic Champion Andreas Wellinger Team Up to Conquer the Slopes at FIS Ski Jumping World Cup
SHANGHAI, Dec. 16, 2024 /PRNewswire/ -- The a2® Platinum Milk Powder has been upgraded, signifying the brand's continuous innovation and progress in the field of infant nutrition. The a2®Milk Limited, a premium brand in dairy nutrition, focuses on products containing the A2 beta-casein type, announces that its a2 Platinum Milk Powder has completed a refreshing upgrade, further strengthening its leading position in the field of infant nutrition. This upgrade not only enhances the nutritional content of the product but also improves its digestibility and absorption characteristics, providing more friendly support for the healthy growth of babies.
In the process of parenting, choosing the right milk powder for babies often confuses parents. There are many brands on the market, but few are truly suitable for babies. Recently, milk powder containing A2-type protein has gradually gained favor. A2-type protein can bring many benefits to the health of babies. This article will delve into these benefits.
A2-type Protein: A Good Choice for Infant Growth
Easier to Digest, Reduces Gastrointestinal Discomfort
Babies' digestive systems are still developing, and their acceptance of food may vary. Some studies suggest that A1-type protein in traditional milk powder may be associated with babies' tummy troubles, such as diarrhea, gurgling sounds in the stomach, or insufficient motility leading to discomfort[1]. This can be quite worrying for parents. In fact, the protein in breast milk is also A2-type. If babies' milk powder also chooses A2-type protein, then these minor issues could be significantly reduced. Some studies indicate that A2-type protein milk powder may have a positive impact on babies' tummy health, helping to improve digestion and potentially providing support for babies' growth[2].
Synergistic Lactoferrin Enhances Babies' Self-Protection and Promotes Healthy Growth
Babies' resistance is still growing and is susceptible to various factors. At the 17th National Perinatal Medicine Academic Conference of the Chinese Medical Association in 2023, Dr. Sheng Xiaoyang, the head physician of the Developmental Behavioral Child Health Department at Shanghai Jiao Tong University School of Medicine Affiliated Xinhua Hospital, provided a detailed explanation of the significance of scientific feeding research for babies. According to the latest research results, the synergistic action of A2-type protein and optimal lactoferrin can address two major concerns of parents on the road to parenting: helping digestion and absorption, as well as supporting the development of babies' self-protection.
Authoritative Evaluation Certification: "Daddy's Evaluation" Certified High-Quality Infant Milk Powder Brand - a2®
The milk powder market has many brands with varying quality, making it confusing for parents to choose. Choosing incorrectly could affect the health of babies' tummies. In the "Dad's Evaluation" professional certification, which is highly trusted in mainland China and Taiwan region, a2® has become the first infant formula milk powder brand to pass the evaluation, demonstrating its excellence in quality and safety. This gives parents confidence in choosing infant formula milk powder and helps alleviate their concerns during the selection process.
Selected Milk Sources Strictly Controlled
Every mother wants to give her baby the best, and a2®'s strict selection of milk sources is the secret to gaining parents' trust. The milk powder from a2® comes from New Zealand's golden milk source area, where the environment is naturally pure. Every process is controlled to high standards, and a strict selection mechanism is established. Using only high-quality milk sources containing A2-type protein and advanced detection technology to ensure the purity of the milk source allows parents to shop with confidence.
Professional and Focused, Quality Guaranteed
Parents all want give their children the best, including the professionalism of milk powder brands in research and development, production, and testing. a2® has been dedicated to A2 protein research for over 20 years, continuously investing effort to formulate the most suitable nutrition for babies. In production and testing, a2® strictly controls to ensure the high quality of each can of milk powder, allowing mommies and daddies to choose with peace of mind.
a2® Platinum: Nutritious and Caring for Baby's Development
Babies only grow up once, and parents hope their babies can be taken care of comprehensively. Therefore, milk powder should not only be easy to digest and absorb but also enhance self-protection and benefit eye and brain development. As a pioneer and leading brand of A2-type protein dairy products, a2® Platinum uses pure New Zealand milk sources containing only A2-type protein, ensuring digestibility and absorption. a2® Platinum contains GOS prebiotics, natural milk fat membrane, DHA, and VA, among 16 vitamins and minerals, which help with babies' eye and brain development[3] [4]. In addition, it uses a full-lactose natural formula, retaining the natural milk flavor, making babies love it.
In summary, the refreshing upgrade of a2® Platinum Milk Powder provides parents with a more reassuring and worry-free choice. When selecting milk powder with A2-type protein for babies, a2® Platinum has received much positive feedback and is a worthwhile option to consider. It not only has the digestive and absorption advantages of A2-type protein but also the quality assurance and unique scientific formula of the a2® brand, caring for babies' healthy growth and ensuring every sip is "safe milk" and a worry-free choice. At the same time, it is also recommended that parents consult professional pediatric nutritionists when purchasing milk powder to ensure they find the most suitable nutritional plan for their babies. The a2® brand will continue to be committed to the research and innovation of infant nutrition to ensure that every baby receives the highest quality nutritional support.
[1] Küllenberg de Gaudry D, Lohner S, Schmucker C, Kapp P, Motschall E, Hörrlein S, Röger C, Meerpohl JJ. Milk A1 β-casein and health-related outcomes in humans: a systematic review. Nutr Rev. 2019 May 1;77(5):278-306. doi: 10.1093/nutrit/nuy063. PMID: 30722004.
[2] Meng, Y., Zhou, Y., Li, H., Chen, Y., Dominik, G., Dong, J., Tang, Y., Saavedra, J. M., & Liu, J. (2023). Effectiveness of Growing-Up Milk Containing Only A2 β-Casein on Digestive Comfort in Toddlers: A Randomized Controlled Trial in China. Nutrients, 15(6), 1313. https://doi.org/10.3390/nu15061313
[3] Rosania K. Drug response depends on mouse substrain. Lab Anim (NY). 2014 Feb;43(2):41.
[4] Liu J, Cheng H, Frost RL, Dong F. The mineral tooeleite Fe₆(AsO₃)₄SO₄(OH)₄⋅4H₂O - an infrared and Raman spectroscopic study-environmental implications for arsenic remediation. Spectrochim Acta A Mol Biomol Spectrosc. 2013 Feb 15;103:272-5.
CONTACT: Hong Chen, cathy.chen@szwfdco.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Meeting Baby's Nutritional Needs: Exploring How a2 Milk Powder Enhances Absorption
