FREMONT, Calif.--(BUSINESS WIRE)--Dec 16, 2024--
Blackmagic Design announced it will start taking pre-orders for the new Blackmagic URSA Cine Immersive camera — the world’s first commercial camera system designed to capture Apple Immersive Video for Apple Vision Pro — today with deliveries due to start in early 2025. DaVinci Resolve Studio will be updated to support editing Apple Immersive Video early next year, offering professional filmmakers a comprehensive workflow for producing Apple Immersive Video for Apple Vision Pro. Apple Immersive Video is a remarkable 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to place viewers in the center of the action.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241216360826/en/
“We are excited to begin accepting pre-orders for the new Blackmagic URSA Cine Immersive camera and preview a true end-to-end workflow for Apple Immersive Video with DaVinci Resolve,” said Grant Petty, Blackmagic Design CEO. “We are looking forward to working closely with filmmakers and production companies on the Blackmagic production workflow for Apple Immersive Video before releasing the camera to a wider audience later in 2025. We can’t wait to see the amazing action, drama, concerts, sports and other incredible experiences our customers will capture in this powerful new format pioneered by Apple.”
The World’s First Commercial Camera System for Apple Immersive Video
Blackmagic URSA Cine Immersive features a fixed, custom lens system pre-installed on the body, which is designed specifically to capture Apple Immersive Video for Apple Vision Pro. The sensor delivers 8160 x 7200 resolution per eye with pixel level synchronization and an incredible 16 stops of dynamic range, so cinematographers can shoot 90fps 3D immersive cinema content to a single file. The custom lens system is designed for URSA Cine’s large format image sensor with extremely accurate positional data that’s read and stored at time of manufacturing. This immersive lens projection data — which is calibrated and stored on device — then travels through post production in the Blackmagic RAW file itself.
The World’s First Editing Software for Apple Immersive Video
A new version of DaVinci Resolve Studio set to release in Q1 next year includes powerful new features to help filmmakers edit, color grade, and produce Apple Immersive Video shot on the URSA Cine Immersive camera for Apple Vision Pro. Key features include a new immersive video viewer, which will let editors pan, tilt, and roll clips for viewing on 2D monitors or on Apple Vision Pro for an even more immersive editing experience. Additionally, transitions rendered by Apple Vision Pro will also be able to be bypassed using FCP XML metadata, giving editors clean master files. To complete the workflow, export presets will enable quick output into a package which can be viewed directly on Apple Vision Pro.
About Blackmagic URSA Cine
The Blackmagic URSA Cine camera platform is the basis of multiple models with different features for the high end cinema industry. All models are built with a robust magnesium alloy chassis and lightweight carbon fiber polycarbonate composite skin to help filmmakers move quickly on set. Customers also get 12G‑SDI out, 10G Ethernet, USB-C, XLR audio, and more. The fold out monitor has a large 5″ HDR touchscreen on one side and an external color status LCD on the other. The right side of the camera features a dedicated assist station with a second 5″ HDR touchscreen that allows crew to work around the camera without needing external monitors.
An 8-pin Lemo power connector at the back of the camera works with 24V and 12V power supplies, making it easy to use the camera with existing power supplies, batteries, and accessories. Blackmagic URSA Cine Immersive comes with a massive 250W power supply and B mount battery plate, so customers can use a wide range of high voltage batteries from manufacturers such as IDX, Blueshape, Core SWX, BEBOB, and more. Customers will also receive a top handle, antennas for high speed Wi-Fi, baseplate, 24V power supply and high voltage B mount battery plate for quick set up.
Blackmagic URSA Cine Immersive comes with 8TB of high performance network storage built in, which records directly to the included Blackmagic Media Module, and can be synced to Blackmagic Cloud and DaVinci Resolve media bins in real time. This means customers can capture over 2 hours of Blackmagic RAW in 8K stereoscopic 3D immersive, and editors can work on shots from remote locations worldwide as the shoot is happening.
The new Blackmagic RAW Immersive file format is designed to make it simple and easy to work with immersive video within the whole post production workflow, and includes support for Blackmagic global media sync. Blackmagic RAW files store camera metadata, lens data, white balance, digital slate information and custom LUTs to ensure consistency of image on set and through post production.
Blackmagic URSA Cine Immersive is the first commercial, digital film camera with ultra fast high capability Cloud Store technology built in. The high speed storage lets customers record at the highest resolutions and frame rates for hours and access their files directly over high speed 10G Ethernet. The camera also supports creating a small H.264 proxy file, in addition to the camera original media when recording. This means the small proxy file can be uploaded to Blackmagic Cloud in seconds, so media is available back at the studio in real time.
Blackmagic Media Dock accelerates post production workflow by making it faster and simpler to start editing and performing color correction. Customers can mount up to three Blackmagic Media Modules for high speed access to media from multiple URSA Cine Immersive cameras all at the same time. The four high speed 10G Ethernet ports allow up to four separate edit workstations to connect directly and is extremely fast, even when a lot of users are connected at the same time.
Blackmagic URSA Cine Immersive Features
DaVinci Resolve Immersive Features
Availability and Price
Blackmagic URSA Cine Immersive is available to pre order now direct from Blackmagic Design offices worldwide for $29,995 (US). Delivery will start in late Q1 2025. URSA Cine Immersive will be available from Blackmagic Design resellers later next year.
Press Photography
Product photos of the Blackmagic URSA Cine Immersive, as well as all other Blackmagic Design products, are available at www.blackmagicdesign.com/media/images.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
Blackmagic URSA Cine Immersive features a fixed, custom lens system pre-installed on the body, which is designed specifically to capture Apple Immersive Video for Apple Vision Pro. The sensor delivers 8160 x 7200 resolution per eye with pixel level synchronization and an incredible 16 stops of dynamic range, so cinematographers can shoot 90fps 3D immersive cinema content to a single file. The custom lens system is designed for URSA Cine’s large format image sensor with extremely accurate positional data that’s read and stored at time of manufacturing. This immersive lens projection data — which is calibrated and stored on device — then travels through post production in the Blackmagic RAW file itself. Additionally, DaVinci Resolve Studio will be updated to support editing Apple Immersive Video early next year, offering professional filmmakers a comprehensive workflow for producing Apple Immersive Video for Apple Vision Pro. (Photo: Business Wire)
President-elect Donald Trump on Monday held a wide-ranging news conference in which he said he would preserve access to the polio vaccine but equivocated on other vaccines, pledged to look at bringing down the costs of pharmaceuticals and expressed doubts that his daughter-in-law might be Florida's next senator.
Trump held forth for over an hour, the first time he took questions from reporters since winning the election. The event harkens back to his long-winding news conferences from his first term and is a stark contrast from President Joe Biden, who doesn't often take questions from reporters.
Here's a look at some of what he touched on:
Trump defended his choice for health secretary, prominent vaccine skeptic Robert F. Kennedy Jr., but said he personally is a “big believer” in the polio vaccine and would preserve access to it.
“You’re not going to lose the polio vaccine," he said. “That’s not going to happen.”
Over the weekend, Senate Republican Leader Mitch McConnell, who had polio as a child, spoke out in defense of the polio vaccine after a recent report disclosed that one of Kennedy's advisers filed a petition to revoke approval for the polio vaccine in 2022.
Kennedy has long advanced the debunked idea that vaccines cause autism. Trump seemed to question whether there’s a link, saying “We’re looking to find out,” and remarked on the rising cases of autism being diagnosed.
“There’s something wrong, and we’re going to find out about it,” he said.
There are no blood or biological tests for autism; instead, a doctor bases the diagnosis on a child’s behavior. While the autism diagnosis has been available for at least 80 years, the definition gradually expanded to include milder cases, which are more common. A study last year found that about a quarter of kids with autism — about 110,000 in the U.S. — have the most severe version of the developmental disability, which has left them unable to speak or with an IQ below 50 or both.
Of Kennedy, “He’s going to be much less radical than you would think," he said. "I think he’s got a very open mind, or I wouldn’t have put him there.”
Trump described a dinner he had this month with Kennedy; Dr. Mehmet Oz, a celebrity heart surgeon turned talk show host and lifestyle guru whom he's tapped to run the Centers for Medicare and Medicaid Services; and top pharmaceutical executives in which they discussed drug prices.
Trump heaped praise on the companies — the same ones that Kennedy has routinely argued profit off of Americans unfairly — but said the high cost of health care was a focus of their dinner.
“What came out of that meeting is that we’re paying far too much,” Trump said.
Trump also hit pharmaceutical benefits managers, calling them “horrible middlemen” who drive up the cost of drugs. Pharmaceutical companies have been aggressively lobbying Congress to restrict the role of pharmaceutical benefit managers, which help health insurance companies’ biggest clients decide how and what prescription drugs will be covered in their insurance plans.
“I don’t know who these middlemen are, but they are rich as hell," Trump said.
The press conference was Trump’s most extensive public appearance since his victory six weeks ago — a rare absence from the public stage for the former reality star.
But it also underscored how even while president-elect, Trump has seized the spotlight from Biden, who still has a month left on his term in office. Biden has not held a press conference in months and has had a limited public schedule.
While Trump was addressing some of the top-of-mind issues of the day -- including sightings of drones flying over the Northeast -- Biden himself has been silent, leaving it to aides to try to calm the public.
Trump seemed skeptical that Florida Gov. Ron DeSantis would appoint his daughter-in-law to be a Florida senator, taking the seat held by Marco Rubio, who has been nominated for secretary of state.
Asked whether he expected DeSantis to name Lara Trump to replace Rubio, Trump said, “I probably don’t, but I don’t know.” Trump recently spoke with DeSantis at a memorial for Florida law enforcement officers.
Trump's allies have been pushing DeSantis to nominate Lara Trump, who is married to Trump's son, Eric, and served as co-chair of the Republican National Committee this year.
“Ron’s doing a good job with his choice," Trump said, without elaborating.
He lavished praise on Lara Trump, including for her work at the RNC, where part of her duties involved focusing on “election integrity,” a priority of Trump's after he falsely claimed fraud in the 2020 presidential election.
Trump indicated he would look at intervening in the potential ban of TikTok in the U.S. The popular social media platform must cut ties with its China-based parent company or be banned by mid-January under a federal law.
He didn't offer specifics, but Trump credited the platform with helping him win the election. His campaign saw it as a bridge to reach younger, less politically engaged voters, particularly when clips circulated showing him with celebrities at UFC fights.
“We’ll take a look at TikTok,” he said. “You know, I have a warm spot in my heart for TikTok."
Trump tried to ban TikTok during his first term but changed his mind and pledged to “save” TikTok. Once he takes office, his Justice Department would be tasked with enforcing the new federal law against TikTok.
Trump on Monday was meeting with TikTok CEO Shou Chew at his Mar-a-Lago club, according to two people familiar with the president-elect’s plans who were not authorized to speak publicly about them and spoke to AP on condition of anonymity.
Trump noted the differences between the first time he was to take office eight years ago and today, saying executives now want to meet with him.
He said they were “hostile” back then.
“Everybody was fighting me,” he said about his first term. “This term, everybody wants to be my friend. I don’t know. My personality changed or something.”
While he left office in 2021 ostracized and angry, Trump has had a stunning turnaround leading to his election win. Last week, he was honored by being named Time magazine’s Person of the Year and ringing the opening bell at the New York Stock Exchange.
His meeting with the TikTok executive was part of a string of meetings he's had with Silicon Valley billionaires and other technology leaders since becoming president-elect. Facebook founder Mark Zuckerberg, Apple CEO Tim Cook and Google CEO Sundar Pichai have all flown to Trump's club to meet with him.
He revealed Monday that he had also met with Google co-founder Sergey Brin. Amazon founder Jeff Bezos will meet with him this week, Trump said.
“We have a lot of great executives coming in — the top executives, the top bankers, they’re all calling," he said. "It’s like a complete opposite from the first one.”
With multiple wars going on, Trump has sought to insert himself back on the world stage. He said he is working to get Israeli hostages held by Hamas in Gaza to be released and had a “very good talk” with Israeli Prime Minister Benjamin Netanyahu.
But on Monday he seemed to buffer expectations about his promise to solve the Russia-Ukraine war even before taking office, describing the conflict as a “tough one” and a “nasty one."
“We are trying to get that war stopped, that horrible, horrible war” he said. “It’s a tough one. It’s a nasty one. It’s nasty. People are being killed at levels that nobody’s ever seen.”
Russia's invasion of Ukraine is Europe’s biggest armed conflict since World War II and has cost tens of thousands of lives on both sides.
Trump declined to say whether he's spoken to Russian President Vladimir Putin since winning the election. He met with Ukrainian President Volodymyr Zelenskyy in Paris this month when he visited for the reopening of Notre Dame Cathedral.
Trump's incoming press secretary has said that Trump invited Chinese leader Xi Jinping and other world leaders to his Jan. 20 inauguration, but Trump said Monday that Zelenskyy was not among them. “If he'd like to come, I'd like to have him," Trump said.
Trump said Xi has not yet said whether he is coming. He described the Chinese leader as “a friend of mine” and “an amazing guy” but acknowledged that the COVID-19 pandemic had affected their relationship.
“It was a bridge too far for me,” he said.
Associated Press writers Zeke Miller and Amanda Seitz in Washington and Colleen Long in Palm Beach, Florida, contributed to this report.
President-elect Donald Trump departs after a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla. (AP Photo/Evan Vucci)
SoftBank Group CEO Masayoshi Son smiles with President-elect Donald Trump during a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla. (AP Photo/Evan Vucci)
President-elect Donald Trump speaks during a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla., as Commerce Secretary nominee Howard Lutnick listens. (AP Photo/Evan Vucci)
President-elect Donald Trump departs a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla., followed by Commerce Secretary nominee Howard Lutnick. (AP Photo/Evan Vucci)
President-elect Donald Trump departs a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla., followed by Commerce Secretary nominee Howard Lutnick. (AP Photo/Evan Vucci)
President-elect Donald Trump speaks during a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla. (AP Photo/Evan Vucci)
President-elect Donald Trump speaks at a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla., as Commerce Secretary nominee Howard Lutnick listens. (AP Photo/Evan Vucci)
President-elect Donald Trump speaks at a news conference at Mar-a-Lago, Monday, Dec. 16, 2024, in Palm Beach, Fla., as Commerce Secretary nominee Howard Lutnick listens. (AP Photo/Evan Vucci)
