Partnership with Tottenham Hotspur deepens Tiger's commitment to championing football passion and collective progress, aligning with its belief that progress is not a solo act
SINGAPORE, Dec. 17, 2024 /PRNewswire/ -- Tiger® Beer continues to champion boldness and progress, proudly becoming the Official International Beer Partner of Tottenham Hotspur Football Club. This marks Tiger's second partnership with a prominent English Premier League club, following its recent sponsorship announcement of Manchester United. Through these multi-year partnerships, the iconic Asian brewer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/tiger-beer/9307951-en-tiger-beer-expands-football-partnerships-becomes-official-international-beer-partner-yottenham-hotspur-football-club
"At Tiger® Beer, we believe that individual courage is rooted in collective support," said Sean O'Donnell, Global Brand Director of Tiger® Beer. "Our partnerships with iconic clubs like Tottenham Hotspur, embody our belief that progress isn't a solo act. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another."
Tiger® Beer's expanding football partnerships underscores its commitment to fuelling football passion in Asia and beyond. With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer's commitment to ignite football passion throughout the region.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: "It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football."
Harnessing the insights from its recent survey of 2,000 football fans, where almost 3 in 4 view fan activities as crucial to unite supporters of their chosen club, Tiger® Beer is dedicated to delivering thrilling fan experiences for Spurs fans. These will include activations, opportunities to watch the team train and exclusive training and coaching experiences.
Together with Tiger® Beer, football fans around the globe can uncage their tigers and unite as one to celebrate their football passion. Fans are invited to join the journey as Tiger® Beer and its partners come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer on Instagram for exclusive events, promotions, and opportunities to engage with their favourite clubs like never before.
Enquiries:
Joey Brophy, Global Brand PR
joseph.brophy@heineken.com
About Tiger®:
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes there is a tiger within each of us, which deserves to live uncaged. Progress is not a solo act — by drawing courage from those around us, there are no limits to what we can achieve.
For more information, please visit www.tigerbeer.com
Tiger Beer | Tottenham Hotspur: Together Roars Louder
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
PUTRAJAYA, Malaysia, Dec. 17, 2024 /PRNewswire/ -- The Civil Aviation Authority of Malaysia (CAAM) has announced the appointment of Futurise Sdn Bhd (Futurise) as the Secretariat of the Advanced Air Mobility (AAM) Steering Committee. The appointment is underpinned by Futurise's established regulatory sandbox expertise in various new innovations including drone technology and will now be involved in assisting CAAM in the development as well as charting the regulatory direction of the AAM industry.
This appointment comes at a pivotal moment as CAAM recognises the immense potential Advanced Air Mobility (AAM) holds for Malaysia, positioning the nation at the forefront of next- generation transportation solutions within the low-altitude economy. As urbanisation and congestion strain traditional infrastructure, AAM presents innovative alternatives for faster, more efficient, and sustainable travel, particularly in urban hubs and remote regions. Malaysia's strategic location, coupled with its advancing technological capabilities and government initiatives like the National Transport Policy, lays a solid foundation for AAM to revolutionise the transportation landscape. By integrating cutting-edge solutions such as eVTOLs (electric Vertical Takeoff and Landing aircraft) and drone-based logistics, the country can unlock significant economic opportunities, drive the growth of industries such as mobility and air-based services, and improve overall connectivity and accessibility. With this progress, Malaysia is poised to lead the development of a thriving, sustainable low-altitude economy.
In the soon to be released AAM industry report, which is a collaboration between Futurise and Malaysian Industry-Government Group for High Technology (MIGHT), the introduction of AAM is expected to generate RM70bn in additional revenues, representing an additional 1.9% of total revenues in the economy. Similarly, value added to the economy will also rise, contributing 2.3% to GDP or an additional RM34bn during the 2021-2040 period. The expansion of AAM services will also generate more income for workers involved in infrastructure preparation and operation, with 2.3% of total salaries or RM14bn shall be added to total income in the country.
"The future of transportation lies in the sky, and Malaysia is uniquely positioned to harness the potential of AAM. By fostering innovation and creating the right regulatory environment, we are enabling the development of the low-altitude economy, which will transform industries and improve quality of life for Malaysians," said Rosihan Zain Baharudin, CEO of Futurise.
Meanwhile, CEO of CAAM, YBhg. Dato' Captain Norazman Bin Mahmud stated, "The regulatory environment will play a crucial role in the successful adoption of AAM technologies. By creating a clear and effective regulatory sandbox, we can test, refine, and safely scale AAM solutions, ensuring that Malaysia leads the way in shaping the low-altitude economy while prioritizing safety and innovation."
He also further added, "It is our hope that this collaboration with Futurise can strengthen the efficiency of the country's civil aviation industry in a sustainable manner, in addition to ensuring compliance with international surveillance and safety standards".
Under the AAM Steering Committee, Futurise will play a key role in coordinating meetings/discussions, conducting preliminary evaluations of proposals from AAM industry players, and performing benchmarking studies. Futurise will also oversee the management of the regulatory sandbox, which includes drafting the operational concept documents (ConOps) in alignment with CAAM's policy decisions. Additionally, Futurise will provide expert advice and insights on the development of the AAM roadmap, ensuring a clear and strategic path forward for Malaysia's integration into the low-altitude economy
About Futurise
Futurise is a wholly-owned subsidiary of Cyberview Sdn Bhd under the Ministry of Finance. It is mandated by the Government of Malaysia to manage the National Regulatory Sandbox, providing public policy advisory and acting as a key enabler of regulatory solutions to expedite innovation and future-proof Malaysia's economy.
About CAAM
The Civil Aviation Authority of Malaysia (CAAM) is the regulatory body responsible to ensure the efficient management of the safety and security of the civil aviation industry. CAAM's roles include regulating, overseeing, and promote safety in the industry, provide air navigation services, and to ensure that the national and international obligations of Malaysia complies with universal safety and security standards.
Follow Futurise & CAAM social media for updates:
FB: https://www.facebook.com/futurisemy/
https://www.facebook.com/CivilAviationAuthorityOfMalaysia.Official
Instagram: https://www.instagram.com/futurisemy
https://www.instagram.com/caa_malaysia/
Linkedin: https://www.linkedin.com/company/futurise/ https://www.linkedin.com/company/civil-aviation-authority-of-malaysia/
Twitter: https://twitter.com/FuturiseMY
X: https://x.com/caa_malaysia
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CAAM Appoints Futurise to Spearhead Advanced Air Mobility Steering Committee for Malaysia
