TORONTO & NEW YORK--(BUSINESS WIRE)--Dec 18, 2024--
Midea, a global leader in smart home appliances, is turning up the heat on women’s sports by becoming the official Major Appliance Partner of the Professional Women’s Hockey League (PWHL). This first-of-its-kind partnership marks Midea’s bold entry into North American sports sponsorship and underscores the vital role women’s sports play in building stronger communities.
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As the PWHL enters its second season, electrifying fans across North America, Midea is stepping onto the ice, extending its brand promise of “Make yourself at home” to hockey enthusiasts, supporting not just the game but the communities that make it thrive.
“This partnership is about more than appliances—it’s about supporting game-changers,” said Philip Xie, General Manager, Midea Canada. “The PWHL is redefining women’s professional hockey, and we’re proud to champion their vision while delivering comfort and convenience to North American homes with Midea’s trusted appliances.”
Echoing the excitement, Mark Tang, Head of Marketing of Americas, Midea International Business, added, “Hockey isn’t just a game—it’s a shared tradition that brings families and communities together. Partnering with the PWHL allows us to connect with fans in Canada and the United States while championing our shared values of inclusivity, accessibility, and excellence. There is an incredible movement happening in women’s sports, and we’re proud to support this movement”
As part of the partnership, Midea will enhance the PWHL team experience by outfitting locker rooms with state-of-the-art appliances. Midea will also elevate the in-game experience for fans with activations and prizing, creating moments of joy both on and off the ice.
“Just as Midea inspires innovation with its products and community approach, we aim to elevate women’s hockey and inspire the next generation of athletes,” said Amy Scheer, PWHL Senior Vice President of Business Operations. “Together, we’ll create engaging opportunities and unforgettable moments for fans and athletes alike, advancing the sport’s reach and impact.”
The PWHL continues to set new benchmarks in professional women’s hockey, showcasing the best players in the world and fostering an inclusive hockey culture. Together, the PWHL and Midea are teaming up to spark a deeper connection with fans through initiatives that inspire young players and break down barriers in sports.
About Midea
Midea America (Canada) Corp. is a subsidiary within Midea Group which is a global leader in home appliance innovation, ranked No. 277 on the 2024 Fortune Global 500. With 41 production centres worldwide and operations in over 200 countries, Midea employs more than 190,000 people globally. In 2023, the company achieved an impressive annual revenue exceeding $53.4 billion US, solidifying its role as a trusted name in creating smarter, more comfortable homes. Midea America (Canada) Corp. is headquartered in Markham, Ontario.
Professional Women’s Hockey League (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.
PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2024. All Rights Reserved.
Midea, a Global home appliance leader, partners with PWHL the top women’s hockey league to celebrate innovation, inclusivity, and the future of sports. (Graphic: Business Wire)
NEW YORK--(BUSINESS WIRE)--Dec 18, 2024--
Imagine a tool that does it all: measures short distances, calculates long ones, aligns surfaces, and even gives you accurate angles, all while fitting in your hand. That’s the MILESEEY XTAPE1, a sleek, professional-grade digital laser tape measure making its U.S. debut at the end of December. On Kickstarter, the project has already attracted more than 800 supporters and raised nearly USD$200,000 with pre-sales surpassing USD$40,000, creating strong momentum for the launch.
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Known worldwide for accuracy measurement tools, MILESEEY is launching the XTAPE1 on Amazon and its website. The XTAPE1 combines a tape measure with a laser module. It is a versatile, easy-to-use tool for everyone, from woodworkers to DIYers.
“The XTAPE1 was designed with accuracy at its core to make your job easier, whether you’re a professional or tackling a weekend project. It’s a dependable, user-friendly tool designed to streamline projects. We’re excited to bring XTAPE1 to the U.S. and to see how our customers use it to make their projects easier and more creative,” said Jore Chou, the founder and CEO of MILESEEY Technology.
A tool for every task
The XTAPE1 is a game-changer for those tired of juggling multiple tools. Its modular design pairs a 12-foot retractable tape measure with a laser rangefinder that measures up to 330 feet, making it ideal for everything from furniture to vaulted ceilings.
Accuracy is where the XTAPE1 truly shines, with the digital tape providing ±1/32" precision and the laser module ±1/16". MILESEEY’s Super OptiTracking™ technology ensures reliable measurements. A woodworking DIYer from the AU. shared, "The XTAPE1 is impressive; it combines many functions in a compact device. Its versatility is a real bonus, offering features I haven’t seen in similar products."
Making measuring easier for everyone
MILESEEY didn’t just design the XTAPE1 to be functional; it’s also incredibly user-friendly. Its 2-inch IPS display is easy to read in bright or dim lighting, and the rotating screen adjusts to any angle. Large fonts and seamless unit switching make it accessible for all users.
For tasks that require alignment, like hanging shelves or setting tiles, the XTAPE1 features an upgraded green laser with a 16.4-foot range and enhanced brightness for accurate markings on uneven surfaces. A woodworker from the U.S. noted, "The green laser makes it easy to get perfect right angles, even with slight deviations. It’s great for accuracy and efficiency in woodworking."
Stellar accuracy for exceptional results
The XTAPE1 redefines accuracy with MILESEEY's advanced Super OptiTracking™ technology. Whether using digital tape or laser measure, you can rely on the XTAPE1 for precise measurements every time, regardless of the task or distance.
Super OptiTracking™ ensures smooth, stable tracking in challenging scenarios. With features like an adjustable laser reference and continuous measurement mode, it guarantees precision while minimizing errors. Whether for quick tasks or complex projects, the XTAPE1 provides the accuracy and consistency needed for flawless results.
Built for real-world challenges
MILESEEY recognizes that every job is unique, which is why the XTAPE1 includes features for hard-to-reach spaces and complex angles. Its live angle display simplifies measuring slopes or vertical lines, while smart tech calculates distances even with obstacles.
For renovations, XTAPE1 auto-calculates area and volume, making material estimation easy. The 1/N line split function helps center objects and create evenly spaced designs.
"Measuring a staircase was so much faster—just point the laser and go. It saved hours compared to a tape measure,” said an architect from the U.S.
Sustainability meets durability
MILESEEY’s XTAPE1 features a modular design with a removable, replaceable tape blade that minimizes waste and extends its lifespan. Durable and corrosion-resistant, it’s built to last. Its compact, lightweight design ensures easy handling and storage, while the app allows for seamless storage and sharing of over 3,000 measurements.
Who will love the XTAPE1?
The XTAPE1 is ideal for anyone who values accuracy and efficiency, essential for woodworkers, interior designers, DIYers, and architects. It streamlines home renovations and large construction projects. MILESEEY is recognized globally for its innovative measurement tools, with products in over 100 countries and more than 10 million users. The XTAPE1 continues this legacy, making high-tech tools accessible to all.
Availability and pre-sales
The XTAPE1 will be available at the end of December on MILESEEY’s official website and Amazon, priced at $399. The MILESEEY XTAPE1 is currently available for pre-sale. To learn more or reserve your XTAPE1, visit MILESEEY Tools and MILESEEY XTAPE1.
About MILESEEY:
Founded in 2009, MILESEEY has rapidly become a global leader in accuracy measurement tools, known for its innovation and commitment to quality. With products sold in over 100 countries, MILESEEY continues to push the limits of what’s possible in measurement technology.
XTAPE1 (Photo: Business Wire)
