Lazada's AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia

SINGAPORE, Dec. 19, 2024 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale, marking the final mega sale event of the year. This year's sale was powered by Lazada's latest suite of GenAI in-app features, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.

This 12.12, consumers are not only engaging with Lazada's AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The #LazzieChatHunt campaign — which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message+ chat — resulted in 76% increase in unique visitors and 6 million AI engagements, more than double that of 11.11's.

Lazada also saw a 46% rise in proactive interactions with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, over 15% actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.

Since the launch of Lazada's new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock exclusive vouchers, LazRewards, or LazCash daily, with some users able to redeem rewards up to three times a day, depending on their engagement levels.

Lazada's recent Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper shows that consumer trust in AI-powered platforms is exceedingly high. Findings revealed that:

Lazada's suite of GenAI features includes:

These new AI features also leveraged Alibaba's newly improved AI translation tool, Marco MT, to address language localization challenges in Southeast Asia's diverse markets. Built on Alibaba's proprietary large language model Qwen, Marco MT ensures sellers can create accurate, localized product pages by interpreting cultural nuances and industry-specific terms for their target markets.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lazada's AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia

WARSAW, Poland, Dec. 19, 2024 /PRNewswire/ -- Flipster, one of the fastest-growing cryptocurrency trading platforms, is proud to announce its recent achievement of the ISO/IEC 27001 certification, an internationally recognized standard for information security management. This milestone underscores Flipster's dedication to safeguarding user data and ensuring a secure and trustworthy platform for its users.

This certification enables businesses across industries and organizational sizes to effectively address security risks, protect sensitive data, and comply with legal and regulatory requirements. By adhering to this standard, organizations demonstrate their commitment to information security and resilience in the face of evolving threats.

Achieving the ISO/IEC 27001 certification represents Flipster's commitment to transparency, reliability, and trust. It reinforces the platform's ability to manage user information securely and aligns with its mission to provide a safe and seamless environment for trading and asset management. The certification not only reflects Flipster's dedication to excellence but also assures customers that their data is handled with the utmost care and security.

With the ISO/IEC 27001 certification, Flipster users can trade and invest with confidence, knowing that the platform is equipped with industry-leading security measures to protect their data and assets.

About Flipster

Flipster is one of the fastest-growing cryptocurrency exchanges, offering both futures and spot trading to traders globally. It supports users in capitalizing on market opportunities with ease. Especially known for its lightning-fast perpetual futures listings, Flipster offers 250+ crypto futures pairs tradable with up to 100x leverage with zero trading fees, deep liquidity, and narrow spreads. Core products include:

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Flipster Achieves ISO/IEC Certification