Hyundai Motor Group Executive Chair Euisun Chung Elected as President of the Korea Archery Association

SEOUL, South Korea, Dec. 20, 2024 /PRNewswire/ -- Hyundai Motor Group Executive Chair Euisun Chung has been re-elected as the 14th president of the Korea Archery Association (KAA). He has held this position since 2005 and will serve another term from January 2025 to January 2029.

The election committee of KAA recognized Chung for significantly enhancing the competitiveness of Korean archery through a long-term vision, improved administrative operations, and financial independence. He has been instrumental in supporting national representatives, nurturing talent, and expanding the sport's presence in Korea and global presence. His tenure has established the KAA as one of Korea's most stable and transparent sports organizations.

Chung's leadership since 2005 has been recognized for successfully integrating corporate management practices into the KAA, fostering increased public interest and support for the sport. Under Chung's direction, the association modernized its administrative systems and established a fair selection process, emphasizing transparency and excellence. He has also adopted new technologies through the Group's research and development (R&D) capabilities to improve athlete performance.

Korean archery has recorded outstanding successes, particularly during the 2024 Paris Olympics, where the national team won five gold medals including historic 10 consecutive wins in the women's team events.

The growth of competitive archery in Korea has been remarkable, with the number of archers rising from 1,633 in 2005 to 2,800 by 2024. Recreational archery participation has also soared, increasing from zero in 2016 to 778 archers across 195 teams.

Chung has bolstered Korea's influence in the international archery community, serving as the eighth president of the Asian Archery Federation since 2005, where he has launched programs to elevate the sport across the continent.

To prepare for the 2024 Olympics, the KAA introduced advanced training equipment, including a personal training shooting robot and posture analysis systems, which significantly benefited athletes and led to their historic success.

Since Chung took office, the Korean national archery team has won a total of 18 gold, three silver, and four bronze medals across five summer Olympics from 2008 to 2024. The teams have consistently excelled in major competitions such as the Asian Games and the Archery World Cup.

Hyundai Motor Group has supported Korean archery for 40 years, starting with Honorary Chairman Mong-Koo Chung's presidency in 1985, and continues this legacy with Euisun Chung's re-election, facilitating further growth within the sport.

Hyundai Motor Company has also signed a sponsorship agreement with the World Archery Federation until 2025, reflecting its commitment to expanding the global reach of archery through events such as the Hyundai Archery World Cup and the Hyundai World Archery Championships.

More information about Hyundai Motor Group: http://www.hyundaimotorgroup.com or Newsroom: Media Hub

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hyundai Motor Group Executive Chair Euisun Chung Elected as President of the Korea Archery Association

SINGAPORE, Dec. 20, 2024 /PRNewswire/ -- SpoonX, a rising star in digital marketing, has partnered with Dazhong Dianping ("Dianping"), commonly referred to as the "Chinese Yelp," to bolster Food & Beverage (F&B) business opportunities in Southeast Asia by promoting and managing their presence on the influential Chinese platform.

As the newly appointed agent in Southeast Asia, SpoonX will facilitate regional F&B businesses in leveraging Dianping's extensive user base. This strategic partnership aims to connect millions of Chinese users with local Southeast Asian eateries and entertainment spots through the popular app. By integrating these businesses into Dianping's robust digital ecosystem, SpoonX anticipates a significant boost in visibility and patronage from one of the world's largest consumer markets.

Dianping has revolutionized local lifestyle services in China by providing a comprehensive platform that combines service reviews with smart dining and entertainment solutions. The app's success is driven by its user-centric approach offering detailed reviews and affordable vouchers that enhance customer experiences. An integral component of this partnership is the "Merchant Portal," a sophisticated online tool designed for business owners to manage their profiles, respond to reviews, analyze customer data, and engage effectively with potential customers through targeted marketing initiatives.

"We are honored to represent such a prestigious platform as its appointed agent in this vibrant region," said Zhu Chenhao, Co-founder of SpoonX. "This collaboration not only signifies our commitment but also underscores our confidence in unlocking vast potential within Southeast Asia's F&B sector."

This collaboration marks an important milestone for SpoonX as it continues expanding its influence across Southeast Asia. By combining SpoonX's expertise in content and influencer marketing with Dianping's powerful digital tools including CPC services and Merchant Portal, both partners anticipate creating substantial new growth avenues for local businesses aiming at attracting international tourists from China. The initiative also mirrors a growing trend among international merchants to directly target Chinese travelers, highlighting a renewed focus on accessing this lucrative market segment.

About SpoonX

Founded under Zaihui Inc., SpoonX established its operations based out of Singapore since 2022. Empowered by Zaihui Inc. which has a decade of experience serving over 28,000 brands in China, SpoonX streamlines and boosts business growth with extensive Content and Influencer Marketing solutions. Endorsed by Singapore's Economic Development Board's Tech@SG program, SpoonX focuses on providing social media and influencer marketing services in Southeast Asia, with Singapore as its overseas regional headquarters.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SpoonX Becomes Appointed Agent for Dianping Ventures in Southeast Asia