Company Unveils the Biggest Topics of Global Optimism: Entertainment, AI and Healthcare.
SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ -- According to the latest research by LG Electronics (LG), 48 percent of consumers say they are more optimistic now than they were compared to six months ago.
The survey, conducted across 16 markets, provides extensive data on global optimism, its drivers and the demographics that feel the most optimistic and happy. The global average optimism score is 7.49/10. France, the UK and Australia were revealed to be among the least optimistic countries, scoring 14.5 percent below the average. Conversely, Saudi Arabia (12 percent above), India (10.8 percent above) and the UAE (8.1 percent above) were the most optimistic. Consumers were most optimistic about their personal growth and development (69 percent) and family dynamics (66 percent), but least optimistic about their finances.
Entertainment, including movies, TV, music and art, was identified as the most significant factor driving optimism (60 percent), followed by AI (56 percent). Less than half of the respondents chose social media (48 percent), while international crises such as war generated the least optimism.
LG conducted the survey to support and understand the nature of happiness, aligning with its brand philosophy, Life's Good. The results are part of LG's broader effort to assess the potential and influence of optimism globally, reflecting the company's commitment to enhancing consumer optimism.
The survey also reveals key aspects of generational attitudes towards optimism. Optimism and happiness both decrease with age, although the latter was found to reduce at a slower rate. Interestingly, despite younger age groups averaging higher rates of happiness and optimism, individuals under 18 reported some of the lowest scores. Additionally, 50 percent of Gen Zs expressed that optimism can be harmful, the highest of any age group. This caution may be due to their life stage, as Gen Zs were twice as likely to disagree about having the tools needed to succeed (16 percent) compared to millennials.
The Role of Social Media
Younger age groups are more likely to search online for positive content and like-minded people to improve optimism. 86 percent of consumers say social media impacts their personal lives, more than those who believe it impacts society (67 percent). Gen Zs are also more likely to talk to a therapist, indulge in shopping or take drastic actions to counter negativity, such as deleting a social media account.
In contrast, older groups tend to seek offline comforts, such as spending time outdoors, seeing family or engaging in hobbies. Younger people appear more willing to seek external methods to boost optimism and happiness compared to their older counterparts.
Optimism your feed
"As a brand that is passionate about spreading optimism, we strive every day to be the most customer-focused we can possibly be." said Kim Hyo-eun, vice president and head of LG's Brand Management Division. "Consumers want tools to feed their optimism and belief in the future, and providing this is a key part of LG's mission. That is why we launched our 'Optimism your feed' campaign, which empowered users to pull more optimistic content into their social media feeds. The campaign has been proven to help consumers boost positive feelings, with 78 percent of people saying they felt more optimistic after seeing the campaign versus before exposure."
The "Optimism your feed" playlist can be found on LG's global TikTok channel (@lge_lifesgood) and global YouTube channel (@LGGlobal). More details can be found on the campaign page on www.lg.com/lifesgood/.
Survey Methodology
Global survey conducted by GWI
Fieldwork conducted from August 26 to October 7, 2024
Age: Between 16 – 64 years old, all income levels
Sample size: 300 respondents each across 16 markets, except for 70 respondents in KSA
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 82 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
Media Contacts:
LG Electronics, Inc.
LG Electronics, Inc.
Lea Lee
Jenny Shin
+82 2 3777 3981
+82 2 3777 3692
lea.lee@lge.com
jungin.shin@lge.com
www.LGnewsroom.com
www.LGnewsroom.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
THE STATE OF GLOBAL OPTIMISM REVEALED BY LG IN NEW SURVEY
HONG KONG, Dec. 23, 2024 /PRNewswire/ -- The Marintec Innovation 2024 (MINO 2024) was a resounding success, marking a significant milestone in the maritime industry's journey towards sustainability. The conference opened with a virtual welcome from Mr. Arsenio Dominguez, Secretary General of the International Maritime Organisation (IMO), followed by inspiring opening speeches from Mr. Zhang Xin, Deputy Director of the Shanghai Municipal Transportation Commission, Ambassador Mikael H. Winther, Consul-General of Denmark in Shanghai, Mr. Tobias F. Svenningsen, Norwegian Consul General in Shanghai, and Ms. Anu Vuori, Finnish Consul General in Shanghai. These speeches set the stage for two days of strategic discussion and insightful dialogue.
The event brought together over 500 esteemed speakers and delegates from across the industry, all united by a common goal: fostering a sustainable and decarbonised future for the maritime sector. The highlights from the event, shared on the Marintec WeChat Mini Program, were incredibly well received, attracting over 20,000 viewers. This enthusiastic engagement underscores the growing interest and commitment within the industry to embrace green development and decarbonisation.
The global maritime industry is at a pivotal moment of transformation, with green development and decarbonisation rapidly gaining momentum. Marintec Innovation, organised by Informa Markets and the Shanghai Society of Naval Architects & Marine Engineers (SSNAME), and co-organised by the China State Shipbuilding Corporation, the China Association of the Shipbuilding Industry, and the China Shipbuilding Engineering Society, provided a valuable platform for key stakeholders to address these critical changes. We extend our heartfelt gratitude to the Ministry of Foreign Affairs of Denmark, the Danish Export Association, Danish Maritime, the Norwegian Business Association, Norwegian Maritime Exporters, the UK's Department of Business and Trade, and MercyShips for their unwavering support.
Marintec Innovation 2024 underscored the urgent need for the maritime industry to transition from high carbon to low carbon, and ultimately to zero carbon. Achieving these decarbonisation goals requires a global rethink of the industry, necessitating collaboration among governments, the financial sector, shipowners, and regulators. The event, themed "Alternative Energy and Fuels Contribute to Low-Carbon Maritime," was divided into three main sessions: Review and Outlook, Sailing Efficiency, and Industry-Chain Support for alternative energy sources.
Speakers emphasised that with the new IMO environmental protection regulations, green and low-carbon development has become a mandatory requirement for the international shipping industry. The conference highlighted the importance of developing a consensus on green fuels and decarbonisation, providing feasible technical solutions, strengthening regulation and standardisation, and offering continuous support for decarbonisation efforts.
The conference also addressed the significant impact of fuel transformation in the shipping industry. According to the IMO, global shipping consumes approximately 200 million tonnes of fossil fuels annually, emitting around 1 billion tonnes of greenhouse gases, which represents 13% of transport industry emissions. Without effective measures, these emissions could rise to 18% of global anthropogenic carbon emissions by 2050. The application of green energy and low-carbon decarbonisation has become a central focus for the shipping industry, driving the demand for green fuels.
The shipbuilding industry is also at a critical stage of transformation and upgrading. Accelerating the comprehensive green transformation of the product, manufacturing, and supply chain systems is an inevitable trend in the global shipbuilding industry. Over the past 50 years, the maritime industry has been driven by technological advances, international environmental regulations, evolving ship design, digital intelligence processes, and changing trade patterns. Now, the integration of green, low-carbon, and digital intelligence development is critical to the industry's future.
The industry is already abuzz with excitement as it prepares for next year's big event, Marintec China 2025. Riding on the success of Marintec Innovation 2024, Marintec 2025 will feature alternative energy sources and the industry chain with a dedicated 'Energytec' zone, continuing to explore cutting-edge solutions that bridge the gap between the maritime industry and sustainable energy practices. Due to the overwhelming demand for space at Marintec China 2025, with over 80% of the exhibition space already booked, the organising committee has confirmed that an additional hall will be made available. The upcoming event is expected to be another record-breaking edition. Please mark your calendars for 2-5 December 2025 at the Shanghai New International Expo Center. We look forward to seeing you in Shanghai!
Marintec Innovation Conference Background:
Following its inaugural edition in 2017 during Marintec China, the Marintec Innovation Conference will be held in December of even-numbered years in Shanghai. Organised by Informa Markets and SSNAME, Marintec Innovation continues to provide a unique platform for fostering interactions on diverse findings and advancements in the maritime industry
Marintec Innovation's Themes
2017: Cruise Shipbuilding at Marintec China
2018: International Marine Intelligent Energy Efficiency Technology
2020: The Fourth Industrial Revolution at Sea
2022: Defining the Path to Decarbonisation
2024: Alternative Energy and Fuels Contribute To Low-carbon Maritime
Organisers of Marintec China:
Marintec China is organised and managed by Informa Markets and Shanghai Society of Naval Architects & Marine Engineers (SSNAME).
Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com
Shanghai Society of Naval Architects and Marine Engineers (SSNAME)
Shanghai Society of Naval Architecture and Marine Engineers (SSNAME), founded in early 1951, is the first scientific and technological society in the field of shipbuilding and marine engineering of the People's Republic of China. SSNAME currently has 5,000 individual members and more than 60 group members. It has 5 working Committees, 11 Specialized Committees and 3 Representative offices. As an important non-governmental scientific and technological society with high reputation and influence in the international field of shipbuilding and marine engineering, SSNAME has been committed to promoting the progress of shipbuilding and marine engineering technology and international exchanges and cooperation. SSNAME has established closely cooperative relations with 14 well-known overseas maritime engineering societies, such as SNAME, RINA, STG, JSNAOE, SNAK and so on. It is the initiator and first chairman of the Pan-Asian Association of Maritime Engineering Societies (PAAMES) and is also a member of the International Standing Committee of the World Maritime Technology Conference (WMTC). The "Xin Yixin Ship and Marine Engineering Science and Technology Innovation Award" founded by SSNAME has become an important award for scientific and technological talents. SSNAME organizes many academic exchanges, popular science and scientific and technological publication every year. For more information, please visit www.ssname.com.cn.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MARINTEC INNOVATION CONFERENCE 2024: Setting Sail Towards a Greener Future
