APR Corp. Targets Global Beauty Market Share Expansion with Participation in CES for Two Consecutive Years

"Innovative K-Beauty Tech Captivating America and the Globe"

SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ -- Global beauty tech company APR Corp. (CEO Byunghoon 'Victor' Kim) is ramping up its international market expansion while introducing innovative beauty tech expertise at CES, the world's largest IT and electronics exhibition, for the second consecutive year participation.

APR Corp has announced that the company will participate in CES 2025 from Jan 7 to 10, showcasing its MEDICUBE AGE-R beauty devices and products under the 'MEDICUBE' brand. CES is organized by the Consumer Technology Association (CTA) and gathers global tech companies yearly to share the latest technology trends and showcase innovative technologies. This year, exhibitions will be held at various venues across Las Vegas, including the Las Vegas Convention Center (LVCC).

APR Corp. will operate a booth under the category of 'Lifestyle' at the Venetian Expo exhibition center, for two consecutive years. While other Korean beauty companies have also confirmed their participation in the Lifestyle section, APR Corp. plans to emphasize the synergy effect between cosmetics and beauty devices, promoting the excellence of K-beauty tech, which is differentiated from other competitors. APR Corp. will feature second-generation beauty devices such as the Booster Pro, Ultra Tune 40.68, High Focus Shot, and Booster Pro Mini, alongside various cosmetic products under MEDICUBE. APR Corp. believes all visitors would experience the future beauty tech with MEDICUBE. 

APR Corp. also plans to actively pursue additional global sales channel expansion besides the United States through CES 2025. At its first CES participation in Jan 2024, APR Corp. welcomed around 700 industry-related visitors, achieving significant outcomes in networking with overseas buyers and investors and securing new partnerships. From 2024's success, APR Corps. intends to operate a booth twice the size of the previous year for 2025, focusing more on networking. Since CES is known for its largest scale in the world, Industry professionals around the world besides the United States also visit CES so APR Corps. expects more international professionals to visit the company's booth and develop further business relationships with them, to expand its sales areas.  

Currently, APR Corp. penetrates various e-commerce channels, including its official online mall in the U.S. and Amazon, the world's largest e-commerce company. Additionally, during the Black Friday promotion period, it achieved a remarkable 2,343% growth on Amazon compared to the previous year, with products like the Booster Pro and Zero Pore Pad ranking first in their respective categories.

APR Corp. stated, "We believe we have achieved successful results in the 2024 event. However, spreading APR Corp's innovative beauty tech to the world is still important and necessary. This is why we decided to come back to the 2025 event." Added, "Through CES, APR Corp. will do its best to expand its global sales capacity not only in the United States but also the rest of the world."

Meanwhile, CES 2025 is expected to participate in over 160 global companies while around 140,000 visitors are projected to attend the event.

About APR Corp.

With its ground-breaking strategy, APR achieved 10 consecutive years of growth and emerged as a 'Game Changer' within the beauty and beauty tech industry. APR Corp's establishment of a global distribution network allows regional diversification and continual rapid growth. Among the 6 brands such as MEDICUBE, APRILSKIN, FORMENT, GLAM D. BIO, NERDY, and PHOTOGRAY, MEDICUBE cosmetics and 'MEDICUBE AGE-R' at-home beauty devices lead huge popularity around the world.

Location of APR Corp. at CES 2025

APR Corp. operates its booth at 'Venetian Campus, Venetian Expo, Level 2, the section of Lifestyle.' Booth# 55251

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

APR Corp. Targets Global Beauty Market Share Expansion with Participation in CES for Two Consecutive Years

Four Startups, Student Supporters, and Research Programs from Kyung Hee to Highlight Innovative Startup Achievements and Facilitate Global Market Expansion

SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ -- Kyung Hee University (President Jinsang Kim) is preparing to leave its mark on CES^® 2025, the world's premier electronics and IT exhibition. Supported by the LINC 3.0 initiative and the University-Industrial Cooperation, this year's delegation includes innovative startups founded by Kyung Hee professors and students. The university will also send its "Kyung Hee Global AFRO!" student supporters team to assist on-site and lead its "Kyung Hee Passion-Based Leading (K-PBL)—CES 2025" program, ensuring dynamic engagement at the event.

Four groundbreaking startups have been selected to represent Kyung Hee at CES^® 2025. These include:

These ventures exemplify Kyung Hee's commitment to transforming innovative ideas from research and education into real-world solutions.

The 8^th cohort of "Kyung Hee Global AFRO!" student supporters will assist startups in navigating international markets. By providing interpretation services, facilitating buyer meetings, and supporting international marketing efforts, students gain valuable global business experience, while startups benefit from enhanced opportunities for overseas expansion. This initiative is part of a broader public-private-academic partnership, aligned with government-led programs to support international market development.

The "Kyung Hee Passion-Based Leading (K-PBL)—CES 2025" program, organized by the Office of Educational Innovation & Planning, centers on the theme "Discovering Global Values and Directions Unique to Kyung Hee for Saving the World." Students engage in problem-based learning to explore Kyung Hee's top research achievements, analyzing how these innovations can connect with CES's cutting-edge platform.

Kyung Hee's participation in CES^® 2025 reflects its dedication to fostering a unique entrepreneurial ecosystem and providing students with transformative global opportunities. "We look forward to showcasing Kyung Hee's innovative ecosystem and the global competence of our students to an international audience," said Provost for Academic Affairs (Global Campus) and LINC 3.0 Project Director, Choong Seon Hong.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Campus to CES®: KHU Startups and Students on a Global Mission