Attendees at a China Media Group (CMG) event expressed enthusiasm for the growing trend of Chinese brands moving up the global value chain, producing and marketing high-quality products that are redefining the image of China-made products.
The CMG's CCTV business channel recorded its New Year's Eve Speech program at the National Aquatics Center in Beijing on Thursday evening. The event invited business leaders from prominent Chinese manufacturing enterprises to share their experiences in expanding into global markets.
"When Chinese brands go global, what people truly experience is a transformation in their quality of life. In product development, we prioritize meeting consumer needs through technological innovation. Gree's slogan is 'Made in China, Loved by the World.' We want people to understand China through the use of our products," said Dong Mingzhu, chairwoman of Gree Electric Appliances, a leading home appliance giant.
Other speakers shared their insights on the globalization process of Chinese brands, emphasizing how innovation and quality have enabled Chinese companies to make a global impact and demonstrate their international competitiveness.
As part of this globalization process, Chinese enterprises are actively integrating into local communities and contributing to the development of local industrial chains.
"In recent years, we have focused on the domestic market while expanding internationally, working tirelessly to enhance the global influence of Chinese clothing brands and amplify China's voice in international fashion. With China's growing overall strength, Chinese brands are now accelerating their movement toward the mid-to-high end of global value chains. We firmly believe that in the future, more Chinese brands will step onto the global stage," said Gao Dekang, founder and chairman of Bosideng, one of China's leading clothing brands.
The program will be broadcast at 22:30 on December 31st, New Year's Eve.