JAKARTA, Indonesia, Dec. 30, 2024 /PRNewswire/ -- The Ministry of Tourism and Creative Economy has highlighted key achievements from its Wonderful Indonesia Co-Branding partnership in 2024. The program has effectively strengthened the Wonderful Indonesia brand through collaborations with co-branding partners. This year, initiatives such as Wonderful Indonesia Berkah, School Break Activation in 4 cities, Pesona Promo Merdeka, Pesona Indonesia Punya Kuis, Road to Mandalika, and 11.11 activations took place, with numerous partners supporting each event.
In addition, dozens of activations were initiated by co-branding partners themselves. A wide range of activations were carried out, both offline and online. The increasing number of activations is in line with the growing number of brands joining this year. Wonderful Indonesia closed 2024 with 217 official partners, a significant increase from 108 partners in 2023. This indicates that the co-branding partnership is a strategic program that attracts many brands, both local, national, and international.
Initially launched in 2017, the co-branding partnership was primarily focused on the tourism industry. However, the scope of cooperation has now expanded, not only in terms of industry but also in terms of activities. While past programs were limited to simply including the Wonderful Indonesia logo, current programs now include more comprehensive experiential, advocacy, and exhibition activities.
This program's success extends beyond geographic origins, showcasing a diverse range of business scales among participating brands. Wonderful Indonesia has enabled SMEs in tourism and the creative economy to contribute. Its broad reach is driven by numerous activations and annual brand forums. In 2024, the Wonderful Indonesia Co-Branding Forum (WICF) I & II facilitated networking opportunities and attracted potential partners.
The impact extends to the community, who benefit from the collaborative programs. Indirectly, these initiatives contribute to the national economy through the products and services created. This year was especially notable, as the Wonderful Indonesia Co-Branding Partnership focused its collaborative efforts on promoting sustainable tourism.
The series of activities for the 2024 Co-Branding Partnership culminated in the Wonderful Indonesia Co-Branding Awards (WICA) in Jakarta on November 29. Partners were recognized for their active, contributive, and participative efforts in the program through four categories.
Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism and Creative Economy, shared her hopes for the program in 2025, aiming for both increased quantity and improved quality of partners and products. She emphasized the importance of co-branding partners in achieving government targets, particularly in boosting foreign tourist visits, domestic circulation, and spending in Indonesia. The growth in the number, diversity, and quality of partners is expected to benefit various stakeholders, especially tourists. The Ministry expresses gratitude to all partners for their contributions, recognizing the Wonderful Indonesia Co-Branding Partnership as both a marketing strategy and a collaborative effort to advance Indonesia's tourism and creative economy.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Wonderful Indonesia Co-Branding: A Kaleidoscope of Achievements in 2024
The Rise of Home Testing for a Safer Future with AwarerHOMEâ„¢
KUALA LUMPUR, Malaysia, Jan. 2, 2025 /PRNewswire/ -- HIV remains one of the most pressing health issues globally, yet for many, the conversation around it is still surrounded by discomfort and stigma. Despite advances in treatment and care, a significant number of people remain unaware of their HIV status due to fears of judgment or the inconvenience of traditional testing methods. Raising awareness about HIV and encouraging testing is crucial in reducing transmission rates and improving public health outcomes. In recent years, there has been a shift towards more accessible, private, and user-friendly health solutions, with at-home testing kits leading the way. These innovations are helping to break down barriers, offering a more comfortable and confidential way for individuals to take control of their health.
The growing demand for home diagnostic kits highlights a broader trend in healthcare—empowering individuals to make informed decisions about their health without the discomfort or perceived judgment often associated with traditional testing environments. In recent years, health technology has transformed how people approach their well-being, offering an unprecedented level of autonomy and privacy. Home diagnostic kits are at the forefront of this shift, allowing individuals to manage their health proactively in the comfort of their own homes, particularly when it comes to sensitive health concerns like HIV. With the ability to test in the privacy of one's own space, individuals are more likely to seek testing and take proactive steps toward their health.
One of the most significant benefits of at-home testing kits is their ability to facilitate early detection and preventive care across a range of health issues. From monitoring blood sugar levels to screening for infections, home diagnostic kits allow individuals to address health concerns promptly, on their own terms. Traditionally, certain tests—especially those for stigmatised health concerns like HIV—come with barriers, such as discomfort, perceived judgement, or limited accessibility. Home tests are changing this, enabling individuals to manage their health independently and act early if needed.
For conditions like HIV, the need for accessible testing is especially urgent. With HIV, early diagnosis and treatment have been shown to significantly improve quality of life and health outcomes. However, many people still refrain from testing, often due to social concerns or personal discomfort with traditional testing settings. Home testing provides a solution by offering a safe, confidential, and convenient method to check one's health status, helping to create a safer, healthier society. In a time when personal health is increasingly in the spotlight, home testing kits support a proactive culture of self-care and health management, breaking down barriers that would otherwise keep people from seeking testing.
At the forefront of this innovation is the AwarerHOMEâ„¢ HIV Oral Self-Test, a pioneering example of how home testing kits are evolving to meet society's needs. With a remarkable 99.61% accuracy, a sensitivity of 99.23% and a specificity of 100%, AwarerHOMEâ„¢ allows individuals to manage their HIV status privately and accurately, providing results within 15 minutes. This painless, non-invasive test uses an oral swab instead of a needle, ensuring a stress-free experience. For those who may be hesitant to visit a clinic or hospital, AwarerHOMEâ„¢ offers a reliable, confidential solution that puts health management firmly in their hands.
AwarerHOMEâ„¢ is available for purchase at selected Watsons online store and stores that have a pharmacist or nutritionist attached. It can also be found on their website iamawarer.com, or their Shopee online stores UT Pharmacy, and Awarerhome.os.
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About AwarerHOMEâ„¢
AwarerHOMEâ„¢ is Malaysia's pioneering HIV Oral Self-Test, awarded the Innovation Award at the Malaysia National Business Awards 2024. Committed to empowering individuals with private, accurate, and easy-to-use HIV testing. AwarerHOMEâ„¢ offers a safe, non-invasive testing experience from the comfort of your home. Embracing the vision of accessible, anonymous, and accurate testing, AwarerHOMEâ„¢ leads a movement toward a healthier, more informed society.
About Universal Therapeutics Group
Universal Therapeutics Group is a leading medical device manufacturer based in Malaysia. The company specialises in developing innovative and reliable healthcare solutions, with a particular focus on women's health and infectious diseases. Universal Therapeutics is committed to providing high-quality medical devices that empower individuals to manage their health effectively.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HEALTH IN YOUR HANDS
