Small businesses brace themselves for potentially disruptive TikTok ban

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Small businesses brace themselves for potentially disruptive TikTok ban

2024-12-31 23:00 Last Updated At：23:30

A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business.

Desiree Hill, owner of Crown’s Corner Mechanic in Conyers, Georgia, started her business solo as a mobile mechanic. Sharing videos of her work on TikTok helped spread the word and she became so popular she was able to open a 9,000 square foot brick and mortar shop with five employees 18 months ago.

“Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer,” she said.

Though TikTok has been around only since 2016, small business owners use the platform in a variety of ways, from growing a customer base to advertising and marketing, as well as selling goods directly from the site.

According to TikTok's own estimates, small businesses on TikTok would lose more than $1 billion in revenue in a single month if the ban goes into effect.

The Justice Department ordered the app's China-based parent company, ByteDance, to sell TikTok or face a U.S. ban by Jan. 19, citing security concerns. The Supreme Court will take up the matter in January. President-elect Donald Trump, who takes office Jan. 20, has asked the Supreme Court for a delay.

If a ban does occur, small businesses will have to migrate to other platforms to find their customers. Instagram Reels, SnapChat and YouTube Shorts are alternatives. The good news is brands likely already have a presence there. But it may be harder to reach teens that have made TikTok their preferred social media app.

Another alternative is to build a strong database of customers that opt in to providing contact emails or phone numbers. That lets owners reach out directly to customers with promotions and other marketing messages.

But Crown Corner Mechanic's Hill said she is worried that other sites may not have the reach that TikTok does. She has a presence on YouTube, Instagram and Facebook, but it's not the same, she said.

“I am worried because there is no preparation for this,” she said. “It holds such a significant place in regards to my customer base and how I reach customers that if I lose TikTok, I will lose a large part of my business or I will lose my ability to grow anymore.”

Crystal Lister is the owner of Mommy and Me: The Listers, in Cypress, Texas, which offers interactive workshops about STEM education. She's working on pivoting to YouTube for videos and Instagram Reels for teasers to direct people to YouTube, but said TikTok is easier.

“It is going to be a challenge if TikTok is banned because we’re losing kind of all the functionality you want — the ability for a video creation, the ability to spread the word via social media,” she said. “So we’ll have to use many other platforms to supplement what TikTok did in one.”

AP PHOTOS: In this Indian city, locals patrol the beaches at night to protect endangered sea turtles

2025-04-07 11:51 Last Updated At：12:02

CHENNAI, India (AP) — For nearly four decades, residents in southern India's coastal city of Chennai have patrolled moonlit beaches at night trying to protect sea turtles and their hatchlings that for millennia have nested along these shores.

Hungry dogs, locals looking for a snack, and disorienting lights are among the hazards facing the olive ridley turtles and their eggs, which can take up to 60 days to hatch. Many turtles are caught offshore in fishing nets, which this year alone have killed hundreds of them in the area.

Nonetheless, local residents have collected and helped to protect more than 260,000 turtle eggs this year in Tamil Nadu state, whose capital is Chennai.

Patrollers scan the beaches looking for turtles nesting or small sand mounds that might indicate eggs are buried underneath. When they find a cache of eggs, they transport them to a protected area and rebury them at the same depth as they were initially found. This is crucial since temperatures affect what sex the turtles will be. Researchers say rising temperatures from human-caused planet warming are resulting in fewer male turtles being born.

“We cover a lot of ground, at least 30 kilometers (18 miles), by breaking into smaller groups and each group walking seven or eight kilometers,” said a volunteer named Melvin, who goes only by his first name and has been working with turtle conservation groups for several years.

The patrols begin around midnight each day during the turtle nesting season, which runs from December to April.

The Associated Press saw one volunteer dig carefully at a possible nesting site until his hand was elbow-deep in the sand, where he found the eggs. He and other volunteers carefully brought the eggs out, counting a total of 137 of them. They were placed in a cloth bag and brought to the safe haven of a nearby hatchery.

“I come during my summer holidays to Chennai just to do this,” said Yajur Karthik, an 11-year-old volunteer from nearby Bengaluru city who has been coming for the last two years to help protect the turtles.

Karthik said he feels it's important to help conserve the turtles given the growing number of challenges these ancient creatures face.

“Only one in a thousand turtles survives,” he said.

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