Shanghai on Wednesday, the first day of 2025, kicked off a month-long shopping season from the New Year's Day to the Spring Festival, with commercial circles in the city creating a wide variety of scenarios to innovate shoppers' experience.
Running until Feb 4--the end of the eight-day break during the Spring Festival holiday, the shopping season in Shanghai will see districts roll out hundreds of promotional activities to boost consumer spending and attract more visitors to the commercial circles by organizing public entertainment activities and exhibitions.
Authorities of the vigorously developing Pudong New Area in Shanghai said their focus is to boost New Year consumption by integrating business, tourism and cultural activities.
The district has released details of more than one hundred event with that theme.
"Through joint operation of business, tourism and cultural activities, we can push our consumers to consume, and bring more concessions to our consumers, to create a different shopping environment for our consumers in the New Year," said Cao Lei, deputy director of the Commission of Commerce of the Pudong New Area.
The Spring Festival, or the Chinese Lunar New Year,is China's grandest traditional festival when people return to their hometowns for celebrations and family reunion. It falls on January 29 this year and the public holiday will start from the eve of the Chinese Lunar New Year.
Shanghai rolls out activity packages to promote holiday consumption
