SoundHound AI and Lucid Motors Bring In-Vehicle Voice Assistant with Integrated Generative AI to Electric Vehicles

SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan 2, 2025--

SoundHound AI, Inc. (NASDAQ: SOUN), a global leader in voice artificial intelligence, today announced that Lucid, maker of the world's most advanced electric vehicles, has launched the Lucid Assistant.

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The Lucid Assistant is a revolutionary new hands-free voice assistant, offering customers an easy and intuitive way to control many vehicle functions by speech. To demonstrate the Lucid Assistant’s seamless functionality, SoundHound will host a hands-on experience with a Lucid Air at its CES booth (LVCC, West Hall Level 1, Booth #4964, Vehicle Tech & Advanced Mobility).

The Lucid Assistant is powered by SoundHound Chat AI, the cutting-edge voice platform that was the first into full production with a voice assistant that integrates the latest generative AI technology. This integration will give drivers access to a voice assistant that further enhances Lucid's in-vehicle user experience with interactive knowledge discovery, real-time data, and effortless in-vehicle controls.

“Developing Lucid Assistant in cooperation with SoundHound enables us to deliver much more than a voice control feature,” said Dr. Jean-Philippe Gauthier, Head of Software Engineering at Lucid. “In combination with Lucid’s frequent over-the-air software updates, Lucid Assistant can grow in functionality and capability over time, delivering an ever-better experience for Lucid owners.”

Now live and available to Lucid Air owners, the Lucid Assistant responds to the wake words “Hey Lucid.” Drivers and passengers can ask questions in a natural and conversational way and receive fast, accurate responses through SoundHound’s proprietary technology. This technology ensures that the assistant selects the correct response from the most appropriate domain – whether that’s an answer powered by generative AI, or the kind of response that other large language models may not handle, like real-time questions about weather, sports, stocks, and more.

In addition, the in-vehicle voice assistant lets users access Lucid’s full car manual and can provide answers to almost any question about the vehicle’s functionality. Drivers can also use voice to control critical features like navigation, and many of the Lucid Assistant features and functions can also be accessed without needing a cellular connection.

“Lucid is one of the most exciting automakers in the world, so it stands to reason they are launching this pioneering new voice AI assistant,” said Michael Zagorsek, COO of SoundHound AI.“We believe that SoundHound’s best-in-class voice technology opens up unlimited new opportunities for both drivers and OEMs, and will fundamentally change the way we interact with our vehicles into the future.”

When processing queries, the SoundHound system uses a proprietary approach to massively reduce the risk of “AI hallucinations” – misleading and unpredictable responses often associated with some LLMs. The assistant is available in English, Spanish, French, Arabic, German, and Dutch, with additional languages coming soon.

About SoundHound AI

SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses. www.soundhound.com.

SoundHound AI announced that Lucid, maker of the world's most advanced electric vehicles, has launched the Lucid Assistant powered by SoundHound Chat AI. (Graphic: Business Wire)

LAKE FOREST, Calif.--(BUSINESS WIRE)--Apr 3, 2025--

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The accomplished industry leader and 16-year Toshiba executive is now responsible for positioning the company's products, solutions and services for further success while ensuring revenue objectives are met.

As Toshiba's vice president of sales operations and TBS Latin America, Hawkins oversaw the organization’s sales operations, professional services, project management, managed print services, business development and sales training across U.S. and Latin American distribution channels. Upon joining Toshiba as vice president of operations & acquisitions in November 2009, Hawkins shortly thereafter took over as vice president of TBS, the company's direct sales operation, in May 2010. Prior to joining Toshiba, Hawkins established and refined his sales, marketing and operations acumen in the office technology industry for more than 25 years primarily in high-level roles at Danka Office Imaging.

"Jim is simply an invaluable member of Team Toshiba," states Toshiba America Business Solutions President and Chief Executive Officer Larry White. "He and his teams consistently meet or exceed our domestic and international operational expectations year after year. As our COO, Jim's impact across our entire organization is sure to be even more impactful."

"I'm very much looking forward to collaborating with teammates throughout our organization to ensure Toshiba's products, services and solutions remain positioned for success," says Hawkins. "I'm also here to provide our organization with all of the tools and support necessary for them to continue achieving their collective objectives."

Hawkins is an ENX Magazine Difference Maker, one of the most prestigious honors in the office technology space. Toshiba's new COO is also a proud University of Central Florida Knight and holds a Bachelor of Science degree from the Orlando, Fla. public research university.

Click-to-Tweet: Toshiba Appoints Jim Hawkins as Chief Operating Officer

About Toshiba America Business Solutions, Inc.

Toshiba America Business Solutions is a leading innovator of solutions empowering people to perform efficiently and effectively in their work environment. Serving professionals across the United States, Mexico, and Central and South America, Toshiba delivers secure and sustainable systems, services, and subscriptions to better print, manage, and display information. Toshiba continuously focuses on its clients and communities, is committed to sustainability, and is recognized as a Wall Street Journal Top 100 Sustainable Company. To learn more, please visit business.toshiba.com. Follow Toshiba on LinkedIn, X (Twitter) and YouTube.

Toshiba America Business Solutions is elevating its vice president of sales operations and Toshiba Business Solutions Latin America Jim Hawkins to the role of chief operating officer.