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2nd season of CMG program highlighting cultural exchanges premieres

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      China

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      2nd season of CMG program highlighting cultural exchanges premieres

      2025-01-03 21:36 Last Updated At:01-04 00:17

      The second season of "Encountering Civilizations," a cultural program by China Media Group (CMG), premiered on CCTV-4 at 19:30 on Friday, tracing the development of Chinese civilization and its global impact.

      Starting from Jan 11, 2025, the show will air every Saturday at the same time.

      This season, themed "exchanges and mutual learning of civilizations," features 12 episodes covering topics like Chinese jade culture, ceramics, lacquerware, silk, traditional Chinese medicine, the Spring Festival, and the Tao Te Ching - the work of Laozi, a Chinese sage who founded the Taoism school of philosophical thought over 2,500 years ago.

      Through dialogs between experts from China and abroad, field visits and creative performances, the program traces the evolution of Chinese civilization, and illustrates its positive impact on the world so as to expand the global presence and influence of Chinese culture.

      Nearly 60 scholars and experts from across the globe will contribute their unique academic insights, helping viewers understand cultural exchanges and the mutual enrichment of civilizations.

      The show also innovatively integrates AR technology to bring to life "objects of mutual learning" - cultural artifacts, traditional customs, philosophies, and practices that embody the rich values of civilizations.

      In the premiere episode, Chinese and international guests explored ancient jade artifacts, illustrating how jade has witnessed the unfolding journey of Chinese civilization.

      They also discussed the history of jade's global dissemination, its exquisite craftsmanship, and the aesthetic connections and contrasts between China and Western countries, taking viewers on a journey to deeply appreciate the charm of jade as a symbol of Chinese heritage.

      2nd season of CMG program highlighting cultural exchanges premieres

      2nd season of CMG program highlighting cultural exchanges premieres

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      China's advertising industry revenue surges 18 pct in 2024

      2025-04-10 21:50 Last Updated At:22:07

      China's advertising industry recorded a strong 17.9 percent year-on-year growth in 2024, with total revenue surpassing 1.5 trillion yuan (about 204.9 billion U.S. dollars), official data showed on Thursday. Among all advertising mediums, including TV, film, radio, and newspapers, internet advertising stood out, demonstrating robust growth and claiming the largest share of total revenue.

      The revenue from internet advertising soared to 891.91 billion yuan (about 121.83 billion U.S. dollars)in 2024, marking a 24 percent year-on-year increase. This accounted for 86.5 percent of the total advertising revenue across all media platforms, according to data from the State Administration for Market Regulation, China's top market regulator.

      Realizing the close connection between the advertising industry and the real economy, over 10 provincial-level regions in China allocated more than 10 billion yuan (about 1.37 billion U.S. dollars) each last year to help businesses and farmers develop their brands. This initiative has boosted domestic consumption, according to the regulator.

      China's advertising industry revenue surges 18 pct in 2024

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