Innovation crucial for Chinese brands to go global, say entrepreneurs

Innovation and pursuing new technological breakthroughs are the key for Chinese brands to go global, said guests at a China Media Group (CMG) event.

The CMG's CCTV business channel recorded its New Year's Eve Speech program at the National Aquatics Center in Beijing on Dec 26. The event invited business leaders from prominent Chinese manufacturing enterprises to share their experiences in expanding into global markets.

Gao Dekang, founder and chairman of Bosideng, one of China's leading clothing brands, shared the company's journey to globalization. He said that through innovation, Bosideng is currently supporting extreme adventure activities with excellent technology, and successfully achieved its goal of expanding from the Chinese market to the world.

"Around 2014, we faced unprecedented challenges. Changes in the external environment and the aging of brand awareness put us in a difficult situation. At the critical moment, we reclaimed our original intention, focused on the main channel, reshaped the brand power, product power, and channel power, and did our utmost to specialize in down jackets. In 2018, based on our achievements, we positioned the brand as a high-end one, and strengthened the integration of international high-potential resources and the internationalization of the brand. We integrated the creative design and technological functions of Eastern and Western cultures and demonstrated the professional strength and fashion creativity of Chinese brands to the world," Gao said.

Wang Wei, executive president of Chinese dairy giant Yili, shared how the company built a global dairy innovation center through full industry chain layout and technology research and development.

Wang said Yili's breakthroughs in its global production network has won a worldwide reputation for Chinese dairy products.

"We currently have 81 production bases around the world. The production of milk has now been fully digitized and intelligent. The smart brain controls the entire workshop, and modern equipment such as unmanned vehicles, mechanical arms and robots is readily available. We now also have the world's fastest filling machine, with 11 packs of milk coming off the line every second," Wang said.

In addition to the Yili Global Innovation Center in Inner Mongolia, the company also has innovation centers in the Netherlands and New Zealand, bringing together top scientists from around the world.

In their speeches at the CMG event, entrepreneurs said that in the future, Chinese brands will continue to focus on quality and innovation and shine more brightly in the global market.

Innovation crucial for Chinese brands to go global, say entrepreneurs

The China-CELAC (Community of Latin American and Caribbean States) Forum is expected to bring new vitality to the global development and human civilization, said Colombian President Gustavo Petro in Beijing.

Petro, who delivered a keynote speech at the opening ceremony of the fourth ministerial meeting of the China-CELAC Forum on Wednesday, told China Media Group (CMG) in an interview, while giving a special mention of the importance of the forum as a platform to reshape multilateralism.

"This Forum, held here in China, comes at a pivotal moment in history. And that's precisely what makes it so significant. It is taking place at a time when multilateralism is in urgent need of reshaping. There are some powers who believe they can rule the world through intimidation and shows of force. But with China and Latin American and Caribbean (LAC) countries standing together, we must make them understand: history is full of hard lessons. Those who once flexed their military might did not prevail. They may have enjoyed momentary success in the past, but this time, history will not repeat itself," he said.

This year marks the 10th anniversary of the China-CELAC Forum's operation.

Chinese President Xi Jinping stated in his speech delivered at the opening ceremony of the fourth ministerial meeting of the China-CELAC Forum that under the careful cultivation of both sides over the past 10 years, the China-CELAC Forum has grown from a tender sapling into a towering tree.

Petro hailed the relations between China and LAC countries over the past decade, saying that the cooperation is expected to energize the global development and human civilization.

"Yes, exactly, a tree. A strong and thriving tree, with deep and well-developed roots firmly anchored in the earth. There's no doubt that over the past ten years, trade in physical goods between China and LAC countries has grown substantially. China is involved in building the Bogota metro project. China is also constructing a port in Peru, and many other large-scale infrastructure projects are being advanced through Chinese investment and engineering expertise. When we link the cultural and civilizational threads of China and LAC countries, it's as if we are nurturing a living tree, one that grows tall toward the sky and promises to bring new vitality to the human civilization," he said.

China-CELAC Forum brings new vitality to global development: Colombian president