Digital technology has enabled more consumer formats to flourish across China, allowing consumers to enjoy a richer and more diverse supply of products and services through a simple touch on the screen.
In southwest China's Guizhou Province, special agricultural products including bamboo shoots, spicy dried peppers, sweet and sour pickled fish are on hot sale in various online livestream rooms.
In Tiantai Town, Chishui City, local authorities collaborated with a university to establish the first local rural revitalization research and practice base, where artificial intelligence technology is being explored to boost e-commerce livestreaming.
"I hope that through AI technology, we can reduce the operating costs of our livestream rooms, extend the time of livestreams, bring in more traffic, and help our villagers sell more agricultural products," said Dai Xiaoyong, Party secretary of Xinghong Village.
Meanwhile in urban area, the integration of online and offline shopping has also allowed many shopping centers to expand new ways of sales promotion.
In Nanjing, east China's Jiangsu Province, many stores in shopping malls have opened livestream sessions, allowing customers to learn about their latest products without leaving home. Some malls have also launched new mobile apps, through which shoppers can place orders for delivery and make appointments for pickup, all in one stop on the phone.
"Now customers can learn about products and place orders online while enjoying our store services at the same time. This mode can also meet the needs of customers tight on time who just want to grab and go. It's more convenient for them," said Wang Dan, a salesperson.
Digital technology empowers online shopping, new consumption modes in China
Digital technology empowers online shopping, new consumption modes in China
The famous ancient city walls in Datong of north China's Shanxi Province have already been decorated with a characteristic traditional lantern show in the run-up to the Spring Festival in late January and early February, offering visitors a captivating visual experience.
The spectacular show features nine distinct themes, comprising a total of 31 lantern sets. Kicked off on Jan 1, the show will run until Feb 16.
In many historical Chinese cities, the ancient city walls stand downtown, spectacularly combining the past and present – a historical relic and a modern metropolis existing as one. Datong's city walls are no exception.
The ancient city wall of Datong was built in the Ming Dynasty (1368-1644). The Datong city wall has four sides, covering an area of 3.28 square kilometers.
In the past year, the Chinese video game "Black Myth: Wukong" took the gaming world by storm. With many of its historical locations set in Shanxi, the game has sparked a surge in tourism.
A lantern set inspired by the game frequently draws crowds of visitors to the decorated city walls.
One lantern set has incorporated the elements from the well-known Yungang Grottoes in Datong, particularly featuring traditional Chinese musical instruments such as the pipa and Chinese vertical konghou as depicted by ancient paintings in the grottoes.
Representing the outstanding achievement of Buddhist cave art, Datong's Yungang Grottoes are one of the three major grotto sites in China.
With 45 major caves and more than 51,000 statues, the 1,500-year-old Yungang Grottoes were listed as a UNESCO World Heritage Site in 2001.
Datong is also known for its delectable cuisine. One lantern set showcases local delicacies, including knife-cut noodles -- arguably the most famous dish in the region -- and sticky millet cake, etc.
Meanwhile, snake-themed lanterns and those adorned with the Chinese character for "Spring" were also displayed, in celebration of the upcoming Spring Festival, or the Chinese New Year, which will be a year of the Snake.
There are 12 animals on the zodiac cycle of the Chinese lunar calendar, in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Each animal has its own unique characteristics.
The Spring Festival is China's grandest traditional festival when people across the country return to their hometowns for Chinese Lunar New Year celebrations and family reunion. The upcoming Spring Festival holiday season falls in late January and early February.
Ancient city walls decorated with lantern show in run-up to Spring Festival
