Digital technology has enabled more consumer formats to flourish across China, allowing consumers to enjoy a richer and more diverse supply of products and services through a simple touch on the screen.
In southwest China's Guizhou Province, special agricultural products including bamboo shoots, spicy dried peppers, sweet and sour pickled fish are on hot sale in various online livestream rooms.
In Tiantai Town, Chishui City, local authorities collaborated with a university to establish the first local rural revitalization research and practice base, where artificial intelligence technology is being explored to boost e-commerce livestreaming.
"I hope that through AI technology, we can reduce the operating costs of our livestream rooms, extend the time of livestreams, bring in more traffic, and help our villagers sell more agricultural products," said Dai Xiaoyong, Party secretary of Xinghong Village.
Meanwhile in urban area, the integration of online and offline shopping has also allowed many shopping centers to expand new ways of sales promotion.
In Nanjing, east China's Jiangsu Province, many stores in shopping malls have opened livestream sessions, allowing customers to learn about their latest products without leaving home. Some malls have also launched new mobile apps, through which shoppers can place orders for delivery and make appointments for pickup, all in one stop on the phone.
"Now customers can learn about products and place orders online while enjoying our store services at the same time. This mode can also meet the needs of customers tight on time who just want to grab and go. It's more convenient for them," said Wang Dan, a salesperson.
Digital technology empowers online shopping, new consumption modes in China
Digital technology empowers online shopping, new consumption modes in China
