BEIJING, Jan. 4, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye launched a new 3D advertisement in New York Times Square, the United States, sending the message of "harmony" to global audience at the beginning of 2025.
The advertisement presents the brand through an animated cute panda, both of which symbolize bridges for fostering deeper international cooperation and exchange.
As a friendship envoy for cultural exchanges between China and foreign countries, the cute images of the panda are applied as southwest China's Sichuan, an area best known as the hometown of the giant panda, also breeds Wuliangye's rich fragrance.
With the innovative expression of "Harmony in Diversity", Wuliangye presents the unique charm of Chinese culture to the world, allowing global consumers to have a deeper understanding and recognition of the brand.
As a representative Chinese baijiu brand, Wuliangye has paced up to go global and initiated the Harmony-themed Global Tour. It has established three key marketing centers in the Asia-Pacific, Europe, and the Americas to strengthen overseas operations. The brand has also collaborated with global renowned spirits groups to launch products adapted to international trends, such as the new product "Wuliangye Ziqidonglai (purple air comes from the East)" and has introduced innovative initiatives like the "Destined Crystal Life" series in partnership with Swarovski, integrating traditional heritage with fashionable and diverse cultures, promoting the beauty of traditional culture and endowing Chinese baijiu brands with new connotations.
In 2024, Wuliangye further expanded its global layout with 21 new overseas markets deployed with duty-free, retail, catering, e-commerce, and special channels. Wuliangye has also collaborated with Camapri Group on innovative cocktail making, and launched the "Wuliang Highball" to serve global consumers with more diverse choices.
It is noted that Wuliangye has been successively listed in "Global 500 Most Valuable Brands", "Top 50 Most Valuable Spirits Brands Globally" and "Asia's 500 Most Valuable Brands". In December 2024, the "World's 500 Most Valuable Brands" list released by World Brand Lab saw Wuliangye once again honored for the eighth consecutive year, with the brand's ranking increase leading the liquor industry. Additionally, the company was also listed as one of the 50 most-favored Chinese brands voted by foreigners, earning recognition worldwide for its profound heritage, mellow taste, and outstanding quality.
Original link: https://en.imsilkroad.com/p/343863.html
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Xinhua Silk Road: Chinese baijiu producer Wuliangye launches new 3D ad in New York Times Square
Xinhua Silk Road: Chinese baijiu producer Wuliangye launches new 3D ad in New York Times Square
SEOUL, South Korea, Jan. 7, 2025 /PRNewswire/ -- Lotte Innovate Co., Korea's leading ICT company, will showcase its new hyper realistic metaverse platform at CES2025, held in Las Vegas, marking its fourth consecutive appearance at the event. The exhibition will be located in North Hall of Tech East.
Lotte Innovate Co. is a key affiliate of Lotte Group, responsible for Lotte's "Digital Transformation (DT)". Lotte Group, comprised of around 100 affiliates over approximately 30 countries, is engaged in a variety of industries such as Distribution, Chemical, Food, Tourism, Construction, and Services. It is widely recognized global company that has total assets of approximately $130 trillion.
Lotte Innovate Co. will introduce its newly updated cutting-edge technology and breath-taking contents of metaverse platform 'Caliverse', which made its global grand opening at CES2024.
'Caliverse' created a leading-edge platform, that is way beyond existing social networking and game based metaverse platform, where both online and offline closely interact. Users can purchase hyper realistic virtual goods, and have them delivered to their doorsteps, which can now be used both within and outside the platform. Also, 'Caliverse' offers immersive experience like no other using convergent technology that creates virtual twin, and enabling creation of limitless UGCs (User Generated Contents).
Lotte Innovate Co.'s exhibition space is designed in a way that allows the audience to experience Caliverse's popular contents and revolutionary technology. People can enjoy K-POP, EDM, shopping, user generated contents in 8 different zones using various types of devices.
'VR Zone', located at the beginning of the entrance, people can experience K-POP, and exclusive EDM concerts using HMD (Head Mounted Display). Contents include Korea's famous music program MBC 'Show! Music Core' idol concerts that are being updated regularly, and Tomorrowland's EDM concerts of top ranked DJs such as Dimitri Vegas and Lost Frequencies.
'3D Display Zone', located at the front of the booth, people can conveniently enjoy metaverse platform using 3D film attached mobile devices, that doesn't require any special glasses when viewing 3D contents. Also, embedded AI in 3D display offers personally customized 3D contents using user eye-tracking technology.
'PC Zone' offers hyper real shopping experience and people can enjoy UGC freely. UGC includes meticulous customization of avatar's physical appearance, and hyper real 3D designing of spaces known as 'My Home'. Especially, allowing interrelated online and offline virtual shopping at Lotte Duty Free, Lotte Himart, and MCM greatly attracts audience's attention.
'AI Scan Zone' will showcase AI scanning technology that allows users to self-create products in virtual space by simply filming products with a mobile device or by using AI, if the products cannot be filmed. Allowing users to create contents regardless of time and space proves platform's infinite scalability.
In '3D Live Zone', people can experience live streaming technology at metaverse. It simultaneously converts people working in front of a green screen into digital twin. Digital twins appear in the virtual space as if they are in the real world, communicating with users on a real-time basis. This technology is expected to be used in user participatory services such as virtual concerts and shopping.
'Virtual Cinema', located inside the exhibition booth, people can watch EDM and K-POP concerts on a big screen, wearing 3D glasses. Based on world-class graphics engine 'Unreal Engine 5', the core technology of 'Caliverse', it has already internalized the ability to offer realistic experience without loading by using VR filming, compositing, rendering, and high-capacity data compression technology.
Also, 'LOTTE Zone', introducing Lotte Group, and 'Mobility Zone', which promotes Lotte Innovate's electric vehicle chargers will be exhibited.
Through CES 2025, Lotte Innovate is expected to show unequaled technology, contents, and growth potential, solidifying its position as the leader of the future metaverse industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lotte Innovate Co. and its subsidiary Caliverse, Unveils Expanded Hyper Realistic Metaverse Platform at CES2025
