Global AR Leader XREAL Showcases Revolutionary New Experiences in Collaboration with Industry Titans
LAS VEGAS, Jan. 7, 2025 /PRNewswire/ -- XREAL, the worldwide leader in augmented reality (AR), is announcing a series of groundbreaking collaborations and a new distributor agreement at the annual Consumer Electronics Show 2025 trade show (CES). These collaborations highlight XREAL's continued commitment to transforming how the world interacts with AR technology and deliver unparalleled immersive experiences, while amplifying sector leaders' unique contributions in the exciting space.
XREAL is today's AR market leader. The brand has held the consumer augmented and extended reality market leadership position in terms of shipments since it began shipping AR glasses in 2021, reaching more than half-a-million shipments life-to-date. According to IDC, XREAL maintained the industry leading market share for the global AR and optical see-thru (OST) industry throughout the first three quarters of 2024*. Also in 2024, XREAL was the only augmented and extended reality company to rank among the top five global companies by market share for the broader ARVR industry. XREAL has been in the top five ARVR companies for market share by shipments for six consecutive quarters, and has remained the only augmented and extended reality (non-VR) company to break into the top five.*
This week at CES, XREAL will showcase its latest innovations, including its brand new XREAL One Series AR glasses and its Beam Pro handheld spatial compute device. In addition, the company is proud to unveil new and renewed collaborations with world-renowned industry leaders such as BMW Group, Google, Qualcomm Technologies, Inc., Bose, T-Mobile, Mawari and more. Also this week, the XR Sports Alliance (XRSA) has announced its first cohort of members, including XREAL.
"We are proud to be leading from the front for AR technology and excited to welcome our new collaborators who are all leaders in their respective fields," said Chi Xu, CEO and Co-founder, XREAL. "Together, we're discovering new boundaries for what's possible in AR. From luxury automobiles to the most advanced mobile networks, and from next-gen chips to immersive sound, this partner ecosystem will change the way people interact with everything around them through AR glasses."
CEO Xu continued, "At CES 2025, we're not just showcasing products—we're unveiling the future of AR. With the XREAL One, XREAL One Pro, and Beam Pro, we're offering a suite of devices that deliver powerful, transformative experiences, whether for entertainment, communication, transportation or mobility."
Collaborations:
"T-Mobile's 5G network was designed to usher in a new era of connected devices," said John Saw, Executive Vice President and Chief Technology Officer at T-Mobile. "AR has immense potential to transform the way we live, work, and play. With ultra-low latency, faster speeds, and greater reliability than 4G LTE or public Wi-Fi, 5G is essential to delivering a seamless and truly mobile AR experience."
"Mawari's vision is to bring immersive experiences to everyone, and we're excited to partner with T-Mobile and XREAL to showcase what cutting-edge 3D streaming technology can deliver," Luis Ramirez, Mawari CEO said. "We built our spatial streaming stack to enable the most lifelike, real-time interactions with digital humans and this application is a brilliant demonstration of where the future is heading."
"The Sound by Bose program allows us to bring our renowned audio capability to new categories and markets where sound matters," said Nick Smith, Senior Vice President of Strategy and Business Development at Bose. "Our audio tuning expertise creates a powerful and distinguished sound experience for the XREAL One Series. Content is more vibrant and lifelike, and we know consumers will hear the difference."
XREAL's cutting-edge AR glasses, known for their unmatched visual fidelity, portability and lightweight comfort, are further enhanced by these collaborations, which provide seamless integration of hardware, software, services, and experiences. Together, these relationships set a new standard for immersive AR scenarios across various industries, from automotive to mobile technology to entertainment.
CES attendees can learn more about XREAL, its products and its partners by visiting the XREAL booth inside the Las Vegas Convention Center central hall, booth number 14056.
About XREAL
XREAL is the global leader in the design and manufacture of consumer AR glasses. XREAL has pioneered several core innovations that are transforming the AR industry, including its proprietary optical technologies, and its uniquely consumer focused products. XREAL was first to popularize the concept of connecting AR glasses with existing computing devices.
Contact: ralph.jodice@xreal.com
Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
*According to IDC Worldwide Quarterly ARVR Tracker, 2024Q3. Q4 2024 data not yet reported.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
XREAL Announces Groundbreaking Collaborations at CES 2025
XREAL Announces Groundbreaking Collaborations at CES 2025
LAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, today showcases a diverse range of display technologies at CES 2025. This includes QD-Mini LED TVs, professional monitors, in-car displays, mobile phones, tablets, smart watches, smart projectors, and RayNeo AR Glasses. Additionally, TCL unveils its latest AI advancements in new product categories and a comprehensive smart home ecosystem, underscoring its commitment to providing smarter and healthier lifestyles and inspiring greatness globally.
Revolutionizing Display Technologies
TCL's leadership in display innovation is highlighted by its flagship TCL X11K QD-Mini LED TV. This model redefines home entertainment with over 14,000 local dimming zones, delivering breathtaking clarity and visual precision. Enhanced by TCL's All-domain Halo Control Technology, it offers a truly immersive viewing experience, bringing every frame to life with vivid detail. To complement these visuals, TCL has strategically partnered with Bang & Olufsen, a leader in luxury audio, to deliver their bespoke sound solution, Audio by Bang & Olufsen, which gives the users an experience as captivating as the visuals.
This collaboration also extends to the TCL A300 Series TV, a sleek and stylish choice with a premium audio experience. At the TCL booth, the world's largest QD-Mini LED TV, the 115'' QM891G, along with the Q85 Soundbar, is showcased as the perfect companion for large TVs with immersive audio performance. For gaming enthusiasts, the R83 Professional Monitor Series offers pixel-level precision, enhancing immersive gaming and creative excellence. These products highlight TCL's dedication to catering to diverse consumer preferences, from expansive TVs to sophisticated and design-forward solutions.
TCL's product lineup also includes the award-winning NXTPAPER 4.0 technology, an evolution of the brand's full-color electronic paper display technology. Engineered to reduce eye strain while delivering exceptional visual quality, NXTPAPER 4.0 debuted in the TCL NXTPAPER 11 Plus Tablet, with plans to expand this technology to more mobile phones.
The RayNeo X3 Pro Smart Glasses mark the arrival of the true AR era. With built-in computing power, the model eliminates the need for external devices, delivering enhanced performance in a compact, streamlined design. Additionally, TCL introduces the PLAYCUBE Projector, which redefines portable projection with style and versatility. Furthermore, TCL showcases innovations in automotive electronics with intelligent Cockpit and Driving Solutions.
Pioneering AI-featured and Smart Connectivity
Among its exciting news at CES 2025, TCL introduces TCL Ai Me, the world's first modular AI companion robot. Designed with a charming lifelike aesthetic and a detachable space capsule base, Ai Me is a concept product seamlessly blending companionship with smart living. It elevates daily life with natural interactions and personalized experiences, adapting to individual needs and enriching the user's lifestyle with its intelligent and interactive features.
As another highlight, TCL's flagship TV series is set to integrate Google's Gemini model, with plans to launch an all-new Google TV with Gemini capabilities in 2025. TCL is also showcasing an interactive demo in a dedicated showroom, unveiling the immersive and intelligent features with the help of the Gemini model on its TV, promising to transform home entertainment.
In connectivity, TCL's LINKHUB HH516 5G AI CPE Router ensures a smart network experience with higher throughput, lower latency, and lower power consumption for diverse scenarios. TCL showcased its D1 Series Smart Lock, which includes the D1 Pro with next-gen AI palm vein recognition, and the D1 Ultra, world's first 4-in-1 smart deadbolt that integrates a smart lock, security camera, video doorbell, and an innovative 3.5-inch display.
Leading the Way in Sustainability and Design
TCL's CES pavilion embodies its commitment to user-centric design and innovation with a natural, stylish, and eco-conscious ambiance. Highlights include eco-friendly remote controls made from recycled tea leaves and cardboard furniture that underscores TCL's emphasis on sustainable practices. Expanding its vision of intelligent and eco-friendly living, TCL also brings innovative products with smart and sustainable home solutions.
TCL FreshIN 3.0 Air Conditioner redefines cooling with features that promote health, boost energy efficiency, and enhance convenience. Its liftable Fresh Air Inlet brings fresh outdoor air in, removes odors, and increases indoor oxygen levels. The energy-saving technology intelligently adjusts the operation frequency, while Smart Voice Control allows for hands-free operation without an internet connection.
Meanwhile, TCL FREE BUILT-IN Refrigerator transforms modern kitchens with its sleek, space-saving design and cutting-edge technologies that improve food preservation. Similarly, the P680 Washer-Dryer Set provides stackable solutions for compact spaces, featuring anti-wrinkle technology and intuitive cycles for optimal garment care.
Essential to TCL's green efforts is its Smart Home Energy Management Solution (HEMS), integrating solar panels, energy storage, and heat pumps for efficient energy use.
Global Partnerships and Excellence
Partnering with top-tier sports and entertainment IPs worldwide, TCL demonstrates its innovative energy to younger generations. At CES 2025, TCL highlights its partnership with the NFL, the most-watched sports league in North America, with the NFL Hall-of-Famer Charles Woodson engaging with onsite fans to strengthen connections between TCL and its audience.
TCL's deep and vibrant engagements with local communities and global partners have earned widespread consumer recognition, as reflected in its 2024 performance—ranking second globally for TV shipments and in North America for TV retail sales volume during the first three quarters of the year.
Discover TCL at CES 2025:
About TCL Electronics
TCL Electronics (1070.HK) is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Inspire Greatness at CES 2025: TCL Showcases Its Latest Display Innovations and Breakthroughs Across Smart Devices
