Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Revolutionizing the beauty industry with cutting-edge haircare innovation

LAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- South Korea's KAIST startup Polyphenol Factory, led by Dr. Hae-Shin Lee, unveils its revolutionary haircare brand Grabityâ„¢ today at CES 2025 in Las Vegas. Combining advanced KAIST technology with proven results, Grabityâ„¢ is a groundbreaking hair loss shampoo that has redefined the haircare market in South Korea and is now poised to transform the global haircare industry.

At CES 2025, Grabityâ„¢ unveils its full range of products, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist. Each product is expertly designed to combat hair loss, thinning, and weak hair with a focus on delivering visible, transformative results.

The secret behind Grabityâ„¢'s success lies in its proprietary LiftMax 308â„¢ formula, a patented polyphenol-based complex designed to fortify hair by forming a protective layer over damaged cuticles. This innovative ingredient delivers an immediate 140% boost in hair volume, with effects lasting up to 48 hours.

Clinically proven and dermatologically tested, Grabityâ„¢ has earned the prestigious 'Excellent' grade from Dermatest in Germany and recognition from Intertek, a global clinical organization. Aligned with its commitment to sustainability, Grabityâ„¢ utilizes eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand's dedication to environmental responsibility.

Since its launch in April 2024, Grabityâ„¢ has become a phenomenon in South Korea, consistently selling out across all major retail channels. A leading retailer reported sales of $18,000 USD per minute, underscoring its blockbuster appeal.

On secondary markets, Grabity™ products are resold for over $190 USD per bottle—six to seven times their original retail price—highlighting the extraordinary demand for this game-changing haircare solution.

Grabityâ„¢ began its global journey with a highly successful Kickstarter campaign in early 2024, where it exceeded its funding goal by 1,122%. Following this success, the brand expanded into Japan, where its products are now available in premium beauty salons and have received glowing reviews from professional stylists and consumers alike.

During CES 2025, Grabityâ„¢ hosts live demonstrations of its LiftMax 308â„¢ technology, allowing attendees to experience its transformative effects firsthand. With strong interest anticipated from international buyers, Grabityâ„¢ is set to solidify its position as a global leader in beauty-tech innovation.

"Our mission has always been to empower individuals with hair concerns," says Dr. Hae-Shin Lee, the visionary behind Grabityâ„¢ and a globally recognized scientist ranked in the top 1% worldwide. "LiftMax 308â„¢ not only delivers visible volume but also professional-grade results that can be achieved at home. This innovation is particularly transformative for our North American customers, especially those with fine or blonde hair."

Following CES 2025, Grabityâ„¢ will launch on Amazon US in early 2025, marking the start of its expansion into the North American market.

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For more information: Polyphenol Factory, Anna Lee, imagine@polyphenolfactory.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025

Martin Sjolund appointed President and Chief Executive Officer, effective June 17, 2025

Vikram Atal to serve as senior advisor through December 31, 2025

NORFOLK, Va., April 8, 2025 /PRNewswire/ -- PRA Group, Inc. (Nasdaq: PRAA), a global leader in acquiring and collecting nonperforming loans, today announced that its Board of Directors has appointed President of PRA Group Europe Martin Sjolund to serve as President and Chief Executive Officer (CEO), effective June 17, 2025. Sjolund succeeds current President and CEO Vikram Atal, who announced that he will retire and serve as a senior advisor through December 31, 2025. Sjolund will be appointed to the Board upon assuming the role of President and CEO, and Atal will retire from the Board at that time.

"On behalf of the Board, I want to thank Vik for his leadership of PRA Group during a pivotal time," said Executive Chair of the Board Steve Fredrickson. "Today's announcement is the culmination of the Board's ongoing succession planning process and commitment to enabling long-term, profitable growth."

"It has been a privilege to lead PRA Group through this transformative time in the company's history," said Atal. "Since March 2023, I have worked closely with Martin, and I am highly confident in his ability to further strengthen our global leadership position. His strong track record in our European business, extensive industry knowledge, thoughtful leadership and commitment to our culture and customers will build on our strengths and create meaningful value for our shareholders in the years to come."

"I am honored to have the opportunity to lead PRA Group as we enter our next phase of growth," said Sjolund. "As a team, we have already achieved record global portfolio purchases and double-digit cash growth, expanded our leadership team, improved operational processes and strengthened our capital structure. These actions have positioned us to continue driving the company forward while delivering value to our shareholders."

About Martin Sjolund
Sjolund has served as President of PRA Group Europe since 2018, providing leadership across 15 markets in Europe, Canada and Australia. During his tenure, Sjolund oversaw nearly $3 billion of successful portfolio investments across Europe, all while significantly improving the profitability of the European business. He led our expansion into two new markets, modernized the IT infrastructure and contact platforms, enhanced the data and analytics function and ultimately created one of Europe's most cost-efficient debt buying platforms.

Before being promoted to his current role, Sjolund served as Chief Operating Officer of Europe from 2015 until 2018. He was previously Director of Group Strategy and Corporate Development (Europe), a position he also held at Aktiv Kapital from 2011 until PRA Group acquired Aktiv Kapital in 2014.

Prior to joining Aktiv Kapital, Sjolund held leadership positions in global technology companies and was a management consultant with McKinsey & Company in Singapore and London. Sjolund holds an MBA from the University of Chicago and is a graduate of Georgetown University.

About PRA Group
As a global leader in acquiring and collecting nonperforming loans, PRA Group, Inc. returns capital to banks and other creditors to help expand financial services for consumers in the Americas, Europe and Australia. With thousands of employees worldwide, PRA Group companies collaborate with customers to help them resolve their debt. For more information, please visit www.pragroup.com.

News Media Contact:
Elizabeth Kersey
Senior Vice President, Communications and Public Policy
(757) 641-0558
Elizabeth.Kersey@PRAGroup.com

Investor Contact:
Najim Mostamand, CFA
Vice President, Investor Relations
(757) 431-7913
IR@PRAGroup.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

PRA Group Announces Leadership Succession Plan