Revolutionizing the beauty industry with cutting-edge haircare innovation
LAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- South Korea's KAIST startup Polyphenol Factory, led by Dr. Hae-Shin Lee, unveils its revolutionary haircare brand Grabityâ„¢ today at CES 2025 in Las Vegas. Combining advanced KAIST technology with proven results, Grabityâ„¢ is a groundbreaking hair loss shampoo that has redefined the haircare market in South Korea and is now poised to transform the global haircare industry.
At CES 2025, Grabityâ„¢ unveils its full range of products, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist. Each product is expertly designed to combat hair loss, thinning, and weak hair with a focus on delivering visible, transformative results.
The secret behind Grabityâ„¢'s success lies in its proprietary LiftMax 308â„¢ formula, a patented polyphenol-based complex designed to fortify hair by forming a protective layer over damaged cuticles. This innovative ingredient delivers an immediate 140% boost in hair volume, with effects lasting up to 48 hours.
Clinically proven and dermatologically tested, Grabityâ„¢ has earned the prestigious 'Excellent' grade from Dermatest in Germany and recognition from Intertek, a global clinical organization. Aligned with its commitment to sustainability, Grabityâ„¢ utilizes eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand's dedication to environmental responsibility.
Since its launch in April 2024, Grabityâ„¢ has become a phenomenon in South Korea, consistently selling out across all major retail channels. A leading retailer reported sales of $18,000 USD per minute, underscoring its blockbuster appeal.
On secondary markets, Grabity™ products are resold for over $190 USD per bottle—six to seven times their original retail price—highlighting the extraordinary demand for this game-changing haircare solution.
Grabityâ„¢ began its global journey with a highly successful Kickstarter campaign in early 2024, where it exceeded its funding goal by 1,122%. Following this success, the brand expanded into Japan, where its products are now available in premium beauty salons and have received glowing reviews from professional stylists and consumers alike.
During CES 2025, Grabityâ„¢ hosts live demonstrations of its LiftMax 308â„¢ technology, allowing attendees to experience its transformative effects firsthand. With strong interest anticipated from international buyers, Grabityâ„¢ is set to solidify its position as a global leader in beauty-tech innovation.
"Our mission has always been to empower individuals with hair concerns," says Dr. Hae-Shin Lee, the visionary behind Grabityâ„¢ and a globally recognized scientist ranked in the top 1% worldwide. "LiftMax 308â„¢ not only delivers visible volume but also professional-grade results that can be achieved at home. This innovation is particularly transformative for our North American customers, especially those with fine or blonde hair."
Following CES 2025, Grabityâ„¢ will launch on Amazon US in early 2025, marking the start of its expansion into the North American market.
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For more information: Polyphenol Factory, Anna Lee, imagine@polyphenolfactory.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025
Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025
Grabity™ by Polyphenol Factory, developed by a KAIST Scientist, Steals the Spotlight at CES 2025
New Energy Leadership, Digital Transformation, and Global Partnerships Towards Carbon Neutrality Goals
XUZHOU, China, May 14, 2025 PRNewswire/-- XCMG Machinery ("XCMG", SHE: 000425) has officially released its 2024 Environmental, Social, and Governance (ESG) report, particularly highlighting the group's achievements in sustainable practices aligned to global climate goals as well as breakthroughs in clean technologies, digital intelligence, and ethical governance, which positions XCMG as a catalyst of green industrial transformation.
"In 2024, we achieved more stable operational quality and improved profitability, vigorously advanced sustainable practices and new energy product development, strengthened our technological innovation and capabilities and global development, and made significant strides towards establishing a world-class enterprise underscoring our philosophy of 'progress amid stability,'" noted Yang Dongsheng, CEO and Chairman of XCMG Machinery.
Globally XCMG dominates in lifting equipment, foundation machinery, specialized vehicles, earthmoving, and loaders. The Company expands partnerships with 95 percent market coverage under the Belt and Road Initiative with localized procurement strategies enhancing resilience.
Advancing Green Manufacturing Towards Dual Carbon Goals
Committed to advancing green manufacturing transformation and upgrading products and operations to meet the carbon peaking and carbon neutrality goals, XCMG has implemented a broad range of initiatives aimed at reducing pollution, lowering carbon emissions, conserving resources and promoting recycling, leveraging technological and digital capabilities, financial strategies and cultural initiatives.
In 2024, clean energy accounted for 13.63 percent of XCMG's energy consumption, and Scope 1 greenhouse gas emissions have been reduced by 102,363 tons. The digital carbon footprint management platform of XCMG covers 114 core components. In 2024, it launched 21 new energy product lines, including electric excavators, hydrogen-powered mining trucks, and hybrid cranes, and achieved 10.88 billion yuan (USD 1.508 billion) in sales revenue from new energy products.
In addition, XCMG invested 46.34 million yuan (USD 6.42 million) in environmental initiatives. Leveraging a robust big data analysis model for energy consumption, XCMG has developed targeted strategies for energy conservation and carbon reduction across three primary energy sources: electricity, steam, and natural gas, driving a comprehensive transformation in energy management and steering the industry towards an era characterized by digitalization and intelligence. It has developed an energy and carbon control platform integrating cutting-edge cloud computing, big data, and IoT technologies to support a wide array of functions poised to facilitate seamless collection of energy consumption data via intelligent devices.
Accelerating Digital and Intelligent Transformation as Industry Benchmark
XCMG is consistently recognized as a national benchmark for smart manufacturing. In 2024, it achieved Level 4 Smart Manufacturing Capability Maturity and Level 3 Data Management Capability Maturity.
Additionally, last year, XCMG Crawler and XCMG Fudi were included in the China 2024 5G Factory Directory, while XCMG Heavy Machinery was listed in both China's First Batch of Excellence-Level Smart Factories and Industrial Internet Pilot Demonstration Projects.
Boosting Social Impact and Community Engagement
Throughout 2024, XCMG conducted diverse ESG assessments with its suppliers and integrated ISO 14001 and SA8000 standards into procurement processes. It launched a low-carbon training initiative that allows the Company to conduct over 20 comprehensive training sessions for its suppliers globally.
Meanwhile, XCMG has boosted investment in public welfare initiatives encompassing education, poverty alleviation and disaster relief.
It also substantially enhanced the talent development system to provide employees with broader career advancement and personal growth opportunities. Last year, XCMG invested 2.04 million yuan (USD 282,664) in employee welfare programs, trained 7,619 R&D professionals, and promoted gender inclusivity, with two female directors on the Board.
Please visit http://static.cninfo.com.cn/finalpage/2025-04-29/1223367772.PDF for the Report.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
XCMG Machinery Publishes 2024 ESG Report: Pioneering Sustainable Innovation in Global Construction Machinery Industry Development
