Accelerates the European & Global Market Expansion with Sports Marketing Strategy
- Premier League football club featuring Son Heung-min and upcoming player Yang Min-hyeok
- Aims to increase global awareness, specifically in the UK and Europe, and enhance customer communication
- Campaigns include selling coffee at the home stadium, launching related products and merchandise
- "Bringing together sports and bakery delivering new value and pleasure"
PARIS and SEOUL, South Korea, Jan. 8, 2025 /PRNewswire/ -- SPC Group's Paris Baguette has concluded an official partnership with English Premier League football club Tottenham Hotspur to develop its global sports marketing strategy.
Founded in 1882, Tottenham Hotspur is a prestigious football club based in London supported by a strong fan base in the UK and globally. S. Korea national team captain Son Heung-min, who is the captain of Tottenham Hotspur as well, along with newcomers like Yang Min-hyuk and other world-class players such as James Maddison, Dejan Kulusevski, Lucas Bergvall, and Archie Gray, are all performance prominently.
Paris Baguette expects to boost brand recognition in global markets including the U.K. and bolster communication with customers both domestically and internationally by virtue of this partnership.
Currently, Paris Baguette runs over 600 stores in 14 countries, encompassing Europe, the Americas, and Asia. Recently, the brand opened its first European franchise in the Canary Wharf area known as a thriving urban hub of London.
Through this partnership, Paris Baguette obtains access to the team, players, and stadium as resources for the variety of marketing activities domestically and internationally. The company plans to sell Paris Baguette Coffee at the Tottenham Hotspur home stadium and create media advertising content featuring key players, which will be shared on social media and in global stores as well. Paris Baguette also intends to launch a variety of new products and merchandise featuring the team and players, such as breads, cakes, and desserts, along with customer events offering opportunities to win match tickets.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: "We are delighted to partner with an exciting, up-and-coming brand in Paris Baguette, further adding to our diverse range of food and beverage options on matchdays, whilst engaging our fanbase in Asia through exciting and engaging content."
Paris Baguette CEO Hur Jin-soo stated, "I believe that partnering with the world-renowned Tottenham Hotspur offers a great opportunity to showcase Paris Baguette's exceptional taste and quality to customers in Korea, the UK, also worldwide. Through this partnership with sports and bakery, we will strive to deliver new value and enjoyment to our global customers and fans."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Paris Baguette Signed Official Partnership with Tottenham Hotspur FC
Paris Baguette Signed Official Partnership with Tottenham Hotspur FC
LAS VEGAS, Jan. 9, 2025 /PRNewswire/ -- AIMA Technology Group (https://www.aimatech.com/), a global leader in sustainable mobility, is proud to unveil its groundbreaking 2025 eBike lineup at CES 2025. This launch represents a pivotal step in the evolution of sustainable transportation, with a collection designed to redefine performance, style, and freedom for riders worldwide.
AIMA's New Brand Proposition: "Better Performance, More Freedom"
AIMA's 2025 strategy is defined by its new brand proposition: "Better Performance, More Freedom." This philosophy underscores the company's commitment to delivering innovative products, empowering riders, and fostering stronger dealer partnerships.
AIMA's Vision for 2025
AIMA's 2025 roadmap focuses on four strategic pillars to elevate the eMobility experience:
The Lexus of eBikes
AIMA has earned the title "The Lexus of E-Bikes" for its premium design and unmatched performance. Clint Hough of Trick Ebikes in California praises AIMA's seamless blend of manufacturing expertise, stringent quality control, and forward-thinking innovation.
2025 Product Highlights
AIMA's 2025 lineup introduces eight new models and three upgraded designs, each tailored to meet diverse rider needs:
Angela Zheng, CEO of AIMA E-Bike, shared, "Our 2025 eBike lineup blends performance, functionality, and commuter elegance. These eBikes are designed for everyone—from urban commuters to weekend adventurers—highlighting our commitment to innovation, quality, and sustainability. Collaborations with pioneers like Rizoma, Bafang, and Rob Janoff have ensured that every model offers a unique, premium experience."
Pioneering collaborations:
Innovative Features
AIMA's eBikes deliver an unparalleled riding experience with cutting-edge advancements:
Shaping the Future of Electric Mobility
From the rugged versatility of the Rocky to the sleek sophistication of the Manhattan, AIMA's 2025 eBike lineup reflects a commitment to creating a greener, connected future. Every model empowers riders to explore confidently and sustainably. In 2025, NBDA recognizes AIMA as the "Best IBD Partner" as its dealer-first approach is a game-changer for independent bike shops, fostering trust and expertise in communities.
Visit AIMA at CES 2025
Join AIMA at Booth 10947 in the North Hall of the Las Vegas Convention Center to experience the 2025 lineup firsthand. Discover why AIMA sets the gold standard in eMobility and paves the way for sustainable transportation.
Special Invitation: January 8 Product Launch Event Don't miss AIMA's exclusive product launch event on January 8, 2025, at 11:00 AM. Be among the first to witness the unveiling of our latest groundbreaking eBike model and explore the future of sustainable mobility.
About AIMA E-Bike
AIMA E-Bike leads the industry in sustainable electric mobility, delivering high-quality eBikes tailored to riders seeking style, performance, and reliability. Through continuous innovation and collaboration, AIMA is transforming the way people move, making mobility greener, smarter, and more connected.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AIMA Unveils Game-Changing 2025 eBike Lineup at CES: Better Performance, More Freedom
AIMA Unveils Game-Changing 2025 eBike Lineup at CES: Better Performance, More Freedom
