A Chinese e-commerce platform that only sells products from 832 counties that have been recently lifted out of poverty saw its total sales hit nearly 50 billion yuan (about 6.8 billion U.S. dollars) by the end of 2024, according to its operator, the All China Federation of Supply and Marketing Cooperatives.
The platform, fupin832.com, was launched on Jan 1, 2020 to sell officially recognized poverty relief products from the once-impoverished counties.
The platform, which is mainly used for government procurement, has introduced supportive measures such as creating preferred brands and building sales service systems to help stabilize the sales of quality products in the areas that have been lifted out of poverty and drive industrial development there.
"The sales on the platform enable us to nurture and strengthen our own industrial chain," said Wang Jianjun, manager in charge of the selection of products for the platform.
More than 30,000 suppliers from the 832 counties have joined the platform with over 350,000 famous, high-quality local specialties on sale, attracting 680,000 registered purchasing partners. Over 1.8 million individuals also shop on the platform.
Sales on Chinese poverty-relief e-commerce platform hit 50 bln yuan
