Informa Markets Rebrands "Electric Vehicle Asia (EVA)" to "MobilityTech Asia - Bangkok," Positioning Thailand as a Regional Hub for Sustainable Mobility Innovation

BANGKOK, Jan. 8, 2025 /PRNewswire/ -- Informa Markets has announced a significant rebranding initiative: MobilityTech Asia – Bangkok 2025. This transformative event aims to redefine Thailand's automotive industry, elevate it to the global stage, solidify the country's role as a leader in intelligent mobility technology and innovation, and drive it toward a future of clean energy and sustainable transportation.

Informa Markets, the world's leading exhibition organizer, has rebranded Electric Vehicle Asia (EVA)—the premier EV technology exhibition in the region—to its new identity: MobilityTech Asia – Bangkok 2025 (MTAB). This strategic initiative positions Thailand as a regional hub for cutting-edge technology, innovation, and sustainable mobility development. It reaffirms Informa Markets' leadership in EV technology events over the past decade and continues its long-standing collaboration with the Electric Vehicle Association of Thailand (EVAT). The rebranding aims to promote expanded business opportunities, attract global investment, and accelerate the energy transition within the modern automotive industry, further enhancing Thailand's influence on the international stage.

Set to take place from July 2–4, 2025, at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, MTAB 2025 will showcase groundbreaking innovations in sustainability. The event will highlight advancements in electric vehicle technology, autonomous driving, smart infrastructure, Advanced Driver Assistance Systems (ADAS), and AI-driven transportation solutions, spotlighting the future of mobility.

Dr. Prasert Sinsukprasert, Permanent Secretary of the Ministry of Energy, underscored the government's commitment to combating climate change. He stated: "The National Energy Plan (NEP) prioritizes the production of electric vehicles. The Ministry has consistently supported the Electric Vehicle Asia event, and this rebranding strengthens its role as a platform to unite key stakeholders in achieving Thailand's Net Zero goals and advancing sustainable development."

Highlighting the region's rapid growth in the EV sector, Mr. Edmund Araga, President of the Asian Federation of Electric Vehicles Association (AFEVA), remarked: "ASEAN's EV market is growing rapidly, fueled by government policies and increasing consumer interest. This rebranding not only extends beyond EVs to encompass new technologies such as autonomous driving, smart infrastructure, and Mobility-as-a-Service (MaaS), but also strengthens Thailand's position as a leader in transportation innovation. We look forward to collaborating with the Electric Vehicle Association of Thailand (EVAT), one of our key partners, to continue hosting the renowned EV technology exhibition and iEVTech international conference."

Mr. Sanchai Noombunnam, Country General Manager of Informa Markets Thailand, added: "We have been pioneering EV technology events in the region for over a decade, collaborating with partners from various sectors, both locally and internationally. This rebranding reflects our forward-looking approach, extending beyond EVs to encompass all aspects of transportation technology while supporting the goals of the country and the region. We are committed to establishing Thailand as a key destination for the global automotive industry by fostering innovation, building strong partnerships, and promoting sustainable solutions to drive growth in the automotive sector and position Thailand as a strategic hub for investment."

MobilityTech Asia – Bangkok (MTAB) 2025 will be held under the theme: "Shaping the Regional Innovation Hub for Sustainable Mobility." The event aims to serve as a platform to bring together technologies, solutions, and experts from all parts of the automotive industry to share knowledge and create business opportunities. More than 350 leading automotive technology and innovation companies from 20 countries are expected to participate, alongside over 32,000 visitors from 65 countries worldwide.

Additionally, MTAB 2025 will be co-located with ASEAN Sustainable Energy Week (ASEW) 2025, the region's largest renewable energy technology exhibition. Together, the events will foster advancements in clean energy and sustainable transportation solutions.

Be part of the mobility revolution at MobilityTech Asia – Bangkok 2025, from July 2–4, 2025, at the Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand.

Contact us:

For more information and booth, please contact: asew-th@informa.com or visit event website www.mobilitytechasia-bkk.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Informa Markets Rebrands "Electric Vehicle Asia (EVA)" to "MobilityTech Asia - Bangkok," Positioning Thailand as a Regional Hub for Sustainable Mobility Innovation

MELBOURNE, Australia, Jan. 9, 2025 /PRNewswire/ -- From this year, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. After motorsport, football, sailing and skiing, Pirelli enters tennis, choosing to support the Grand Slam with a partnership which represents a high-profile showcase for promoting the brand throughout the world.

Andrea Casaluci, CEO of Pirelli: "For Pirelli, the Australian Open represents a very important opportunity for visibility because of the great interest in tennis at the global level. In particular, the sponsorship will help increase awareness of our brand in Australia which is a market with a high concentration of prestige cars. Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world".

Cedric Cornelis, Tennis Australia Chief Commercial Officer: "We are very pleased to announce Pirelli as the Official Tyre Partner of the Australian Open. Pirelli is synonymous with innovation and performance, making it a great fit for one of the world's premier tennis events. We are delighted that Pirelli has chosen the Australian Open to mark its first investment in a Grand Slam."

PIRELLI AND SPORT
Pirelli's connection with tennis dates to 1930 when the company began making tennis balls, until the 1970s. The passion for sport has always characterized the history of Pirelli, as demonstrated by the different disciplines in which it participates, from football to sailing to skiing. In motorsport, where Pirelli has competed since 1907, it is today present in over 350 competitions starting from the top level with Formula 1©.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TENNIS: PIRELLI AND AUSTRALIAN OPEN SIGN A MULTI-YEAR PARTNERSHIP BEGINNING FROM 2025