Hyundai Mobis Debuts Holographic Heads-Up Display, Redefining In-Car Tech at CES 2025

LAS VEGAS, Jan. 9, 2025 /PRNewswire/ -- Hyundai Mobis, a leading global automotive supplier, has introduced the world's first full-windshield holographic display at CES 2025, redefining the future of in-vehicle display technology. Unlike conventional systems that rely on traditional screen-based components, this cutting-edge innovation operates without physical screens, offering a next-generation approach to information display in vehicles.

The holographic windshield display, exclusively integrated into Kia's EV9 electric vehicle for CES 2025, transforms the front window into a transparent screen without additional display devices. Essential information such as driving data, navigation, and music playlists is seamlessly projected onto the lower portion of the windshield, providing drivers with a more intuitive and immersive experience.

From the outside, the windshield retains the appearance of a standard transparent glass window. However, inside the vehicle, it delivers crystal-clear visuals for both drivers and passengers, even under bright outdoor conditions, thanks to its high brightness and superior color reproduction. The display leverages a specialized film embedded with a Holographic Optical Element (HOE), which utilizes the principle of light diffraction to project images and videos directly to the viewer's eyes.

In collaboration with ZEISS, a renowned German optical company, Hyundai Mobis developed this advanced holographic technology. At CES 2025, Hyundai Mobis CEO Lee Gyu Suk and ZEISS CEO Karl Lamprecht met at the Hyundai Mobis booth to discuss their partnership, review the status of the holographic windshield, and explore opportunities for future business collaboration and mass production.

Although the technology is not yet mass-produced, Hyundai Mobis and ZEISS plan to complete pre-development by mid-2026, with the goal of bringing the product to market by 2027. The two companies are committed to strengthening their technological synergy to make this innovation a reality for the global automotive market.

Hyundai Mobis hosted global clients at its CES 2025 booth to experience its cutting-edge technologies firsthand as well. The company conducted over 30 meetings with customers from around the world, showcasing 16 strategic products, including the holographic windshield, electrification components, vehicle electronics, chassis systems, and lamps. These efforts highlight Hyundai Mobis's commitment to driving global business growth and shaping the future of mobility.

About Mobis

Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com.

Media Contact 
Choon Kee Hwang : ckhwang@mobis.com
Myong Sun Song: sms@mobis.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hyundai Mobis Debuts Holographic Heads-Up Display, Redefining In-Car Tech at CES 2025

Hyundai Mobis Debuts Holographic Heads-Up Display, Redefining In-Car Tech at CES 2025

LAS VEGAS, Jan. 9, 2025 /PRNewswire/ -- Changhong is thrilled to join CES 2025 in Las Vegas on January 7-10, showcasing an array of Al-enabled products, including smart TVs, refrigerators, air conditioners, a washer-dryer pair, and comprehensive smart home solutions. These innovations demonstrate the company's commitment to merging cutting-edge technology with enhanced lifestyle features, highlighting its robust technical expertise and dedication to expanding its international presence.

Changhong Introduces Next-Generation Smart Home Appliances

At the exhibition, Changhong's AI TV models, featuring the innovative Canghai Intelligent Agent, drew significant attention for their advanced interactivity, superior search functionality, and personalized services. The AI refrigerators impressed the visitors with their ability to reduce noise levels based on user proximity as well as to maintain optimal freshness and prevent frost build-up. The air conditioners equipped with AI-driven temperature and humidity controls ensure optimal comfort while reducing energy usage by up to 40%. Changhong's Ozone Supreme Care Washer & Dryer Pair utilizes cutting-edge washing and drying technologies to ensure top-tier performance.

The company's smart home system, customized to individual family needs, integrates proactive services, energy efficiency, security, privacy, and AI capabilities. This innovative solution enables families to achieve up to 20% in annual energy savings.

On January 8, during a concurrent event, Changhong's premium brand CHiQ was awarded the prestigious "Global Smart Home Brands Top 10" by International Data Group (IDG), further cementing Changhong's leadership in the global consumer electronics sector.

Accelerated International Expansion: Changhong Thrives in the World of Winter Sports

Changhong has embraced the growing popularity of winter sports, with its premium brand CHiQ partnering since 2023 with the International Ski Federation (FIS) Ski Jumping World Cup and the Deutscher Skiverband e.V. (DSV). In November 2024, Changhong announced its sponsorship of the FIS Snowboard and Freeski Big Air World Cup, reinforcing its vibrant and international brand image.

In June 2024, World Brand Lab valued the Changhong brand at 236.876 billion yuan (approx. USD 32.5 billion) in its list of China's 500 Most Valuable Brands. Changhong ranked 53rd in Asia's 500 Most Valuable Brands in September, and 283rd in the World's 500 Most Valuable Brands in December.

Changhong's leadership is deeply committed to advancing its technological foundation and continuously pushing the boundaries of innovation. The company aims to further enhance the global consumer experience by providing even more convenient, comfortable, and intelligent lifestyle solutions.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Changhong Spotlights AI Innovations at CES 2025, Asserting Global Leadership in Intelligent Technologies