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No more fact-checking for Meta. How will this change media — and the pursuit of truth?

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No more fact-checking for Meta. How will this change media — and the pursuit of truth?
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No more fact-checking for Meta. How will this change media — and the pursuit of truth?

2025-01-10 01:46 Last Updated At:01:50

“Everyone is entitled to his own opinion, but not his own facts,” the late New York Sen. Daniel Patrick Moynihan memorably wrote four decades ago.

That seems like a simpler time — especially when you consider Meta's decision to end a fact-checking program on social media apps Facebook, Instagram and Threads and what the ramifications might be for an industry built to bring clarity and to seek truth itself.

Meta founder Mark Zuckerberg's announcement this week was widely seen in news verification circles as a genuflection to president-elect Donald Trump, whose first term in office popularized the phrase “alternative facts.”

Meta is replacing its fact-checking with a “community notes” system reminiscent of X, where it depends on users to correct misinformation on its platforms. In a way, that hearkens back to “he said-she said” journalism, or the view of some political debate moderators that it should be the role of opponents, not journalists, to point out falsehoods. It also hints at something else: the notion that the loudest voices and the best-told stories can win the day.

The moment is a crossroads for the fact-checking industry, which will see its influence sharply curtailed when Trump takes office for his second term.

“In the short term, this is bad news for people who want to go on social media to find trustworthy and accurate information,” said Angie Drobnic Holan, director of the International Fact-Checking Network. Her organization started in 2015 with about 50 members and now has 170, some of whom face staff cuts and potential closure because of Meta's move.

“In the long term," she said, "I think it’s very uncertain what this will all mean.”

Fact-checking is an odd industry, particularly when you consider that it's a function of all journalism. The concept bubbled up about three decades ago in part to counter “he said-she said” stories and monitor claims in political ads. The organization FactCheck.org, whose primary aim was to help reporters, started in 2003 and the more public-facing PolitiFact four years later.

PolitiFact, started by then-Tampa Bay Times Washington bureau chief Bill Adair in 2007, won a Pulitzer Prize for its 2008 campaign coverage. It called out politicians for bending or breaking the truth in ways often difficult for reporters who were protective of the sources whose voices populated their stories.

By 2012, fact-checkers were under attack, primarily by Republicans convinced many were biased and researched voting records to try and prove many arbiters were Democrats, said Adair, now a Duke University professor. Trump, he said, “sped up a trend that had already begun.”

Some conservative suspicion of fact-checkers has been warranted because of mistakes that have been made, although there were some Republicans who uttered falsehoods and just didn’t like being called out for it, said Steve Hayes, CEO and editor of the center-right site The Dispatch.

“The people who practice fact-checking are in some ways saying, ’We are the arbiter of truth, period,” Hayes said. “And anytime you do this, it invites scrutiny on the work that you do.”

Labeling systems largely didn't help, either. Giving a misstatement the label of “pants on fire,” as some fact-checkers have, may be a catchy way of attracting attention but also fostered resentment.

Holan resists the view that fact-checkers have been biased in their work: “That attack line comes from those who feel they should be able to exaggerate and lie without rebuttal or contradiction."

GOP suspicion still quickly took root. Journalism's Poynter Institute, in a survey taken in 2019, found that 70% of Republicans thought the work of fact-checkers was one-sided. Roughly the same percentage of Democrats thought they were fair. Poynter hasn't asked the same question since. Yet last year, Poynter found that 52% of Americans say they generally find it difficult to determine whether what they're reading about elections is true or not.

The statistic illustrates a hunger to cut through rhetoric. To many, the shift in many opinions about the Jan. 6, 2021 Capitol insurrection is a recent reminder about what could happen if false narratives are given room to take root.

In a column Wednesday on the conservative watchdog site NewsBusters.org, Tim Graham wrote that during the first nine months of 2024, PolitiFact criticized Republican officials for delivering “mostly false” facts 88 times compared to 31 times for Democrats. To Graham, this proves that the idea the site is independent or nonpartisan is laughable.

But is that bias? Or is it checking facts?

Adair used to be reluctant to say what is now the title of his new book: “Beyond the Big Lie: The Epidemic of Political Lying, Why Republicans Do it More, and How it Could Burn Down Our Democracy.” He's not hesitant anymore.

“Trump is unmatched as a liar in American politics,” Adair said. “I'm not the first to say that. I think he has capitalized on the fact that there has been this pushback on fact-checkers, and showed other politicians that you can get away with lying, so go ahead and do that.”

Tension about fact-checking played out during the recent presidential campaign, when Trump's team was furious with ABC News for calling attention to false statements by the former president during his only debate with Democrat Kamala Harris.

Trump's second victory has changed the equation at Meta. Already, X has curtailed its independent fact-checking under owner Elon Musk, a Trump ally. The moves are significant because it removes fact-checking from venues where many users might not otherwise be exposed to it.

On its own, fact-checking “doesn't reach those exposed to misinformation,” said Kathleen Hall Jamieson of the University of Pennsylvania, who started FactCheck.org. “It tends to reach audiences that were already knowledgeable and wary.”

On social media, fact-checking also became part of the algorithms that drove information to people, or away from them. Material labeled as false would often be downgraded so it received less exposure. To Republicans who have criticized Big Tech, that amounted to censorship. Yet to Jamieson, successful fact-checking is not censorship — “it's the process of arguing."

Jamieson expressed some optimism that other smart social media users will step up to prevent the dangerous spread of falsehoods. But for fact-checking as it is today to continue to thrive and, even, exist as a journalistic endeavor, Adair said it will likely take influential Republican figures to publicly stand up for the importance of truth, and he praised Hayes' outlet The Dispatch as a conservative site that has done aggressive fact-checks.

NewsBuster columnist Graham, in an interview, had a more pointed piece of advice. “My remedy in all arguments about media trust," he said, “is that humility is required.”

David Bauder writes about media for the AP. Follow him at http://x.com/dbauder and https://bsky.app/profile/dbauder.bsky.social

FILE - Facebook CEO Mark Zuckerberg makes the keynote address at F8, Facebook's developer conference, Tuesday, May 1, 2018, in San Jose, Calif. (AP Photo/Marcio Jose Sanchez, File)

FILE - Facebook CEO Mark Zuckerberg makes the keynote address at F8, Facebook's developer conference, Tuesday, May 1, 2018, in San Jose, Calif. (AP Photo/Marcio Jose Sanchez, File)

FILE - Attendees visit the Meta booth at the Game Developers Conference in San Francisco on March 22, 2023. (AP Photo/Jeff Chiu, File)

FILE - Attendees visit the Meta booth at the Game Developers Conference in San Francisco on March 22, 2023. (AP Photo/Jeff Chiu, File)

Mark Zuckerberg, chief executive officer of Meta, makes a point during an appearance at SIGGRAPH 2024, the premier conference on computer graphics and interactive techniques, Monday, July 29, 2024, in the Colorado Convention Center in downtown Denver. (AP Photo/David Zalubowski)

Mark Zuckerberg, chief executive officer of Meta, makes a point during an appearance at SIGGRAPH 2024, the premier conference on computer graphics and interactive techniques, Monday, July 29, 2024, in the Colorado Convention Center in downtown Denver. (AP Photo/David Zalubowski)

FILE - President Donald Trump speaks during an interview with The Associated Press in the Oval Office of the White House in Washington on Oct. 16, 2018. (AP Photo/Evan Vucci, File)

FILE - President Donald Trump speaks during an interview with The Associated Press in the Oval Office of the White House in Washington on Oct. 16, 2018. (AP Photo/Evan Vucci, File)

Firefighters battled early Thursday to control a series of major fires in the Los Angeles area that have killed five people, ravaged communities from the Pacific Coast to Pasadena and sent thousands of people frantically fleeing their homes.

Ferocious winds that drove the flames and led to chaotic evacuations have calmed somewhat and were not expected to be as powerful during the day. That could allow firefighters to make progress reining in blazes that have hopscotched across the sprawling region, including massive ones in Pacific Palisades and Altadena.

Here's the latest:

Defense Secretary Lloyd Austin told reporters on Thursday that California has made only a “few requests” so far for aid from the military to fight the fires, but he has taken steps to ensure troops are ready if needed.

“We stand ready to surge capability in as quickly as possible,” Austin said during a press conference in Germany. “I’ve done some things to cause our troops to get in a three-point stance to make sure that ... if the whistle blows we are ready to move in and provide assistance.”

He said the department has “a lot more capability” that can be requested, and officials are working with FEMA and California’s leaders to determine any next steps.

He did not provide details on what troops may have been asked to prepare to deploy.

“We are here. We are strong. We will rebuild,” the Pasadena Jewish Temple & Center proclaimed on its website.

The temple campus, which had been a “spiritual home” for the organization for more than 100 years, was destroyed in the Eaton Fire, but all of the Torah scrolls at the site were saved.

The Parish of St. Matthew, an Episcopal Church in Pacific Palisades, wrote on Facebook that both of its rectories were destroyed but other buildings were still standing.

“Please know that we hold each of you dear during this heartbreaking time,” church leaders wrote in the post on Wednesday, and invited parishioners to take part in a special livestreamed prayer.

Altadena Community Church, which was also destroyed, posted a photo of parishioners singing together on Thursday morning. “WE are the church! We can worship anywhere,” the church wrote.

Cadaver dogs and search crews are beginning to search the rubble, said Los Angeles County Sheriff Robert Luna. “Right now, frankly, we don’t know yet,” he said.

There are currently 118 crews deployed, Quiñones said. Downed power lines remain a priority for the agency.

“If you see a wire down, please call 911 and we will send crews immediately to make the area safe,” said Janisse Quiñones, CEO and chief engineer of the Los Angeles Department of Water and Power.

“Some customers may experience some longer outages because some power equipment has been damaged or “compromised” by the fires,” she added.

The “life safety” infrastructure in some of the Los Angeles-area communities ravaged by wildfires has been destroyed, Los Angeles County Public Works Director Mark Pestrella said Thursday.

Crews are focusing on utility restoration, Pestrella said, but sewer, water and power infrastructure has all been “significantly damaged.”

Before repair work can begin, massive amounts of debris — including fallen tree limbs and hazardous materials from burned structures — must be removed, he said.

Ash and other materials have contaminated some water supplies, so boil orders have been issued in areas including Palisades, said Janisse Quiñones, the CEO of Los Angeles Department of Water and Power.

Officials were working to deliver water to residents who have partial damage or have remained behind, Pestrella said.

Area water reservoirs are full and available for aerial water drops by firefighting aircraft, he said.

“Damage assessments are ongoing at the Palisades fire. Preliminary reports estimate the damage or destroyed structures to be in the thousands,” Los Angeles city Fire Chief Kristin Crowley said during a news conference Thursday morning.

“It is safe to say that the Palisades fire is one of the most destructive natural disasters in the history of Los Angeles.”

At least 180,000 residents are under evacuation orders for all blazes in the county, officials said.

More than 400 sheriff’s office personnel have been deployed to the fire response in addition to the deputies handling normal patrols, said L.A. County Sheriff Robert Luna.

“The people that are working under very difficult conditions are doing their best to do what they do,” Luna said. Some of the areas impacted by wildfires “look like a bomb was dropped in them.”

It’s too soon to conduct major searches of burned areas, and it’s not clear what authorities will find when they do search, Luna said. Special K-9 search teams and other tools will be brought in when possible.

The best way to help emergency responders is to stay informed, be prepared to evacuate and follow all evacuation orders, said Los Angeles City Fire Chief Kristin Crowley.

Others should stay off the road when possible, officials said, to reduce the risk of car accidents and other issues during the wildfire response.

Los Angeles County Fire Chief Anthony Marrone says the number of resources deployed to the “fire siege” in southern California has increased significantly, but the Eaton Fire remains uncontained.

Marrone made the comments during a press conference on Thursday morning.

“We have several reported injuries and over 1,000 structures damaged and destroyed,” Marrone said. “The cause of the fire remains unknown, and it continues to be under active investigation.”

Winds are suspected to subside “somewhat” on Thursday but the danger remains, said Los Angeles city Fire Chief Kristin Crowley.

“We are still under red flag warning with extreme fire behavior possibilities,” Crowley said.

Wind speeds are up to 60 miles per hour, and are expected to continue throughout the day, she said.

“It is safe to say that the Palisades fire is one of the most destructive natural disasters in the history of Los Angeles,” she said.

“This is simply unacceptable,” Los Angeles County Board of Supervisors Chair Kathryn Barger said during a news conference on Wednesday. “I promise you, you will be held accountable.”

The city of Santa Monica declared a curfew Wednesday night because of the looting, said L.A. County Supervisor Lindsey Horvath.

A Los Angeles County official said the region was mourning the loss of lives and property after several wildfires wreaked destruction in southern California.

Kathryn Barger, the chair of the Los Angeles Board of Supervisors, made the comments during a news conference on Thursday morning.

“While we are still facing significant threats, I am hopeful the tide is turning,” Barger said. Authorities are working “hand in hand” across jurisdictions, she said.

“Wildfires do not care about jurisdictional boundaries,” she said.

The Los Angeles Fire Department made the announcement on Thursday morning. Fire crews are still working in the area, and the department asked that people be careful as they return to their homes.

The Sunset Fire is a brush fire that broke out Wednesday evening in the Hollywood Hills. The California Department of Forestry and Fire Protection said Thursday morning that it had burned 43 acres (17 hectares), well under a square mile.

More than 425,000 customers statewide are without power as wildfires continue to rage in southern California, according to the tracker PowerOutage.us.

Southern California Edison wrote on its website that several community resource centers have been set up around the region and work crews have been deployed within impacted communities. The resource centers allow customers to charge mobile devices and medical equipment and get information.

Los Angeles Department of Water and Power said Wednesday night that it had restored power to more than 150,000 customers since the start of the windstorm. Roughly 94,000 of the utility’s customers remained without power Thursday morning, as wind and fire conditions continued to present hazards for work crews.

Firefighters in Southern California are accustomed to dealing with the strong Santa Ana winds that blow in the fall and winter, but the hurricane-force gusts earlier in the week took them by surprise.

“This is unlike anything I’ve seen in my 25 years on the fire department,” Los Angeles Fire Capt. Adam VanGerpen told CBS This Morning.

VanGerpen called the fire historic. Erratic winds gusted up to 99 mph the first night, spitting embers that rapidly spread the fire.

While gusts are dying down, VanGerpen said winds forecast through Friday were still cause for concern.

Aaron Samson, 48, was in Pacific Palisades at his father-in-law’s home caring for him when the time came to flee Tuesday. They had no car, however, and were unable to secure a ride through Uber or by calling 911. Samson flagged down a neighbor, who agreed to give them and their two bags a lift.

After a little more than half an hour in traffic, the flames closed in. The tops of palm trees burned like giant sparklers in the incessant wind.

With vehicles at a standstill, police ordered people to get out and flee on foot. Samson and his father-in-law left their bags and made their way to the sidewalk. The father-in-law, who is recovering from a medical procedure, steadied himself against a utility pole as Samson retrieved his walker and recorded the ordeal on his cellphone.

“We got it, Dad, we got it,” Samson said.

They walked for about 15 minutes before another good Samaritan saw them struggling, stopped and told them to get in his vehicle.

By Wednesday afternoon, Samson did not know if the home survived. But he said they were indebted to the two strangers.

“They saved us,” he said. “They really stepped up.”

▶ Read more stories from those who escaped the fire

President Joe Biden will gather senior White House and administration officials for the briefing after he returns from delivering the eulogy at the state funeral for former President Jimmy Carter.

He was briefed earlier Thursday on the latest updates of the wildfires across Los Angeles.

Many communities, including several in California, have warning alert systems that allow residents to sign up for push notifications to their mobile phones or email accounts.

FEMA has a downloadable app that provides real-time alerts on mobile phones, and public safety agencies can also push alerts to television, radio and wireless devices through the Integrated Public Alert & Warning System. The NOAA Weather Radio All Hazards is a nationwide network of radio stations that broadcast continuous weather information as well as official Weather Service warnings, forecasts and other hazard information.

A battery- or crank-operated portable radio can also be a critical tool for receiving emergency alerts, especially in areas where cellular service is unreliable or when regional cellular towers might be threatened by wind, fire or other hazards.

The latest flames broke out Wednesday evening in the Hollywood Hills, striking closer to the heart of the city and the roots of its entertainment industry and putting densely populated neighborhoods on edge during exceptionally windy and dry conditions.

Within a few hours, firefighters had made major progress on the Sunset Fire in the hills. Los Angeles Fire Department Capt. Erik Scott said they were able to keep the fire in check because “we hit it hard and fast and mother nature was a little nicer to us today than she was yesterday.”

The dramatic level of destruction in some places was apparent in a comparison of satellite images before and after the fire.

A swath of about 250 homes in an Altadena neighborhood dotted with the green canopies of leafy trees and aquamarine swimming pools was reduced to rubble. Only a few homes were left standing and some were still in flames in the images by Maxar Technologies.

Along a stretch of about 70 wall-to-wall homes overhanging the Pacific Ocean in Malibu, fewer than 10 appeared to be intact.

Firefighters work from a deck as the Palisades Fire burns a beachfront property Wednesday, Jan. 8, 2025 in Malibu, Calif. (AP Photo/Etienne Laurent)

Firefighters work from a deck as the Palisades Fire burns a beachfront property Wednesday, Jan. 8, 2025 in Malibu, Calif. (AP Photo/Etienne Laurent)

Structures are on fire during the Eaton fire in Altadena, Calif., Wednesday, Jan. 8, 2025. (Stephen Lam/San Francisco Chronicle via AP)

Structures are on fire during the Eaton fire in Altadena, Calif., Wednesday, Jan. 8, 2025. (Stephen Lam/San Francisco Chronicle via AP)

ADDS THE NAME OF A PERSON - Zuhayr Khan cuts down bushes as structures are seen on fire during the Eaton fire in Altadena, Calif., Wednesday, Jan. 8, 2025. (Stephen Lam/San Francisco Chronicle via AP)

ADDS THE NAME OF A PERSON - Zuhayr Khan cuts down bushes as structures are seen on fire during the Eaton fire in Altadena, Calif., Wednesday, Jan. 8, 2025. (Stephen Lam/San Francisco Chronicle via AP)

The Eaton Fire burns a Bank Of America branch Wednesday, Jan. 8, 2025 in Altadena, Calif. (AP Photo/Ethan Swope)

The Eaton Fire burns a Bank Of America branch Wednesday, Jan. 8, 2025 in Altadena, Calif. (AP Photo/Ethan Swope)

Pedestrians help a firefighter stretch a hose as an apartment building burns, Wednesday, Jan. 8, 2025, in the Altadena section of Pasadena, Calif. (AP Photo/Chris Pizzello)

Pedestrians help a firefighter stretch a hose as an apartment building burns, Wednesday, Jan. 8, 2025, in the Altadena section of Pasadena, Calif. (AP Photo/Chris Pizzello)

Topanga Canyon inhabitants look on as the Palisades Fire burns in the hills between Pacific Palisades and Malibu Wednesday, Jan. 8, 2025 in Topanga, Calif. (AP Photo/Etienne Laurent)

Topanga Canyon inhabitants look on as the Palisades Fire burns in the hills between Pacific Palisades and Malibu Wednesday, Jan. 8, 2025 in Topanga, Calif. (AP Photo/Etienne Laurent)

The Palisades Fire burns houses in the hill next to the Getty Villa Wednesday, Jan. 8, 2025 in Pacific Palisades, Calif. (AP Photo/Etienne Laurent)

The Palisades Fire burns houses in the hill next to the Getty Villa Wednesday, Jan. 8, 2025 in Pacific Palisades, Calif. (AP Photo/Etienne Laurent)

A house burns in the Eaton Fire in Altadena, Calif., Wednesday, Jan. 8, 2025. (AP Photo/Nic Coury)

A house burns in the Eaton Fire in Altadena, Calif., Wednesday, Jan. 8, 2025. (AP Photo/Nic Coury)

A firefighter battles the Eaton Fire Wednesday, Jan. 8, 2025 in Altadena, Calif. (AP Photo/Ethan Swope)

A firefighter battles the Eaton Fire Wednesday, Jan. 8, 2025 in Altadena, Calif. (AP Photo/Ethan Swope)

A resident hoses down hot spots in a fire-ravaged property after the Palisades Fire swept through in the Pacific Palisades neighborhood of Los Angeles, Wednesday, Jan. 8, 2025. (AP Photo/Eugene Garcia)

A resident hoses down hot spots in a fire-ravaged property after the Palisades Fire swept through in the Pacific Palisades neighborhood of Los Angeles, Wednesday, Jan. 8, 2025. (AP Photo/Eugene Garcia)

Fallon Prockiw-Kline gets emotional in front of her home which was damaged by the Palisades Fire, Wednesday, Jan. 8, 2025, in Malibu, Calif. (AP Photo/Etienne Laurent)

Fallon Prockiw-Kline gets emotional in front of her home which was damaged by the Palisades Fire, Wednesday, Jan. 8, 2025, in Malibu, Calif. (AP Photo/Etienne Laurent)

Residents embrace outside of a burning property as the Eaton Fire swept through Wednesday, Jan. 8, 2025 in Altadena, Calif. (AP Photo/Ethan Swope)

Residents embrace outside of a burning property as the Eaton Fire swept through Wednesday, Jan. 8, 2025 in Altadena, Calif. (AP Photo/Ethan Swope)

Water is dropped by helicopter on the burning Sunset Fire in the Hollywood Hills section of Los Angeles, Wednesday, Jan. 8, 2025. (AP Photo/Ethan Swope)

Water is dropped by helicopter on the burning Sunset Fire in the Hollywood Hills section of Los Angeles, Wednesday, Jan. 8, 2025. (AP Photo/Ethan Swope)

Firefighters work from a deck as the Palisades Fire burns a beachfront property Wednesday, Jan. 8, 2025 in Malibu, Calif. (AP Photo/Etienne Laurent)

Firefighters work from a deck as the Palisades Fire burns a beachfront property Wednesday, Jan. 8, 2025 in Malibu, Calif. (AP Photo/Etienne Laurent)

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