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Wedbush Securities Welcomes Alex Froloff as Financial Consultant in Pasadena, CA

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Wedbush Securities Welcomes Alex Froloff as Financial Consultant in Pasadena, CA
News

News

Wedbush Securities Welcomes Alex Froloff as Financial Consultant in Pasadena, CA

2025-01-09 21:30 Last Updated At:21:52

LOS ANGELES--(BUSINESS WIRE)--Jan 9, 2025--

Wedbush Securities, a prominent diversified independent financial services provider, is pleased to announce that Alex Froloff has joined the firm as a Financial Consultant in Wealth Management.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250109694136/en/

Joining from Merrill Lynch, Froloff brings more than 25 years of experience designing, implementing, and consulting on retirement plans for executives and business owners. Throughout his career, Froloff has worked to establish customized wealth management and investment strategies for his clientele with a focus on their unique goals and current financial circumstances. His expertise lies in retirement planning, and he is passionate about helping business owners and their families pave the way for retirement and beyond.

“There is a wealth of resources and products at Wedbush that will enable me to fully support the needs of business owners so they can ease their financial burdens and focus on growing their pensions and retirement plans. Wedbush’s entrepreneurial spirit is a match for my personality and the potential for growth here is very clear,” Froloff said.

"We are thrilled that Alex has joined our growing Wealth Management team in Pasadena. His extensive experience and expertise will play a key role as we continue to expand our Los Angeles area presence and enhance our client offerings,” adds EVP, Head of Wealth Management, Chris Mone.

Froloff is a long-time resident of Southern California and holds a bachelor’s degree from the University of California, Santa Barbara.

About Wedbush Securities

Wedbush Securities, the largest subsidiary of Wedbush Financial Services, has been a prominent name in the financial industry since its establishment in 1955. Renowned for offering a comprehensive array of services, including securities brokerage, wealth management, and investment banking, Wedbush caters to both private and institutional clients. With its headquarters in Los Angeles, California, the firm operates 100 registered offices and employs nearly 900 professionals. Wedbush is dedicated to client service, financial safety, innovation, and leveraging advanced technology.

Securities and Investment Advisory services are offered through Wedbush Securities Inc. MemberNYSE/FINRA/SIPC

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Financial Consultant, Alex Froloff (Photo: Business Wire)

Financial Consultant, Alex Froloff (Photo: Business Wire)

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PHOTO COLLECTION: Trump Tariffs

2025-04-03 14:54 Last Updated At:15:01

This is a photo collection curated by AP photo editors.

Employee Jonathon Cortez, left, helps a customer find metal screws at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Employee Jonathon Cortez, left, helps a customer find metal screws at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Employee Jonathon Cortez, left, helps a customer find metal screws at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Employee Jonathon Cortez, left, helps a customer find metal screws at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Stainless sreel fasteners are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Stainless sreel fasteners are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Loose nails are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Loose nails are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Steel lumber nails are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Steel lumber nails are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Steel cable is for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Steel cable is for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Employee Jonathon Cortez works in an aisle of metal hardware at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Employee Jonathon Cortez works in an aisle of metal hardware at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Metal fasteners are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Metal fasteners are for sale at employee-owned Devon Hardware, Wednesday, April 2, 2025, in Chicago. (AP Photo/Erin Hooley)

Elbows Up for Canada protesters gather near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Elbows Up for Canada protesters gather near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Elbows Up for Canada protesters gather near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Elbows Up for Canada protesters gather near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Kate Powers, left, addresses protesters gathered near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Kate Powers, left, addresses protesters gathered near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Beth McKee holds a sign as she stands over the highway near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, Apr. 2, 2025. (AP Photo/Adrian Kraus)

Beth McKee holds a sign as she stands over the highway near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, Apr. 2, 2025. (AP Photo/Adrian Kraus)

Deborah Tatko has a photo taken with her signs as she stands with protesters gathered near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Deborah Tatko has a photo taken with her signs as she stands with protesters gathered near The Peace Bridge border crossing in Buffalo, N.Y., Wednesday, April 2, 2025. (AP Photo/Adrian Kraus)

Cranes and shipping containers are seen at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Cranes and shipping containers are seen at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Cranes and shipping containers are seen at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Cranes and shipping containers are seen at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export are parked at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export are parked at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export are parked at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export are parked at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Cranes and shipping containers are seen at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Cranes and shipping containers are seen at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export stand parked at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export stand parked at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export park at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

Vehicles for export park at a port in Pyeongtaek, South Korea, Wednesday, April 2, 2025. (AP Photo/Ahn Young-joon)

A truck container drives past the Jakarta International container terminal at Tanjung Priok seaport in Jakarta, Indonesia, Thursday, April 3, 2025. (AP Photo/Achmad Ibrahim)

A truck container drives past the Jakarta International container terminal at Tanjung Priok seaport in Jakarta, Indonesia, Thursday, April 3, 2025. (AP Photo/Achmad Ibrahim)

A truck container drives past the Jakarta International container terminal at Tanjung Priok seaport in Jakarta, Indonesia, Thursday, April 3, 2025. (AP Photo/Achmad Ibrahim)

A truck container drives past the Jakarta International container terminal at Tanjung Priok seaport in Jakarta, Indonesia, Thursday, April 3, 2025. (AP Photo/Achmad Ibrahim)

A Cambodian garment worker buys cloth during a lunch break on a sidewalk at Ang Tako village outside Phnom Penh Cambodia, Thursday, April 3, 2025. (AP Photo/Heng Sinith)

A Cambodian garment worker buys cloth during a lunch break on a sidewalk at Ang Tako village outside Phnom Penh Cambodia, Thursday, April 3, 2025. (AP Photo/Heng Sinith)

Cambodian garment workers look at clothes displayed for sale during a lunch break on a sidewalk at Ang Tako village, outside Phnom Penh Cambodia, Thursday, April 3, 2025. (AP Photo/Heng Sinith)

Cambodian garment workers look at clothes displayed for sale during a lunch break on a sidewalk at Ang Tako village, outside Phnom Penh Cambodia, Thursday, April 3, 2025. (AP Photo/Heng Sinith)

Cambodian garment workers join for lunch on a sidewalk at Ang Tako village outside Phnom Penh Cambodia, Thursday, April 3, 2025. (AP Photo/Heng Sinith)

Cambodian garment workers join for lunch on a sidewalk at Ang Tako village outside Phnom Penh Cambodia, Thursday, April 3, 2025. (AP Photo/Heng Sinith)

News of tariff hikes announced by U.S. President Donald Trump is seen on a display screen on the facade of the Bombay Stock Exchange (BSE) building in Mumbai, India, Thursday, April 3, 2025. (AP Photo/Rafiq Maqbool)

News of tariff hikes announced by U.S. President Donald Trump is seen on a display screen on the facade of the Bombay Stock Exchange (BSE) building in Mumbai, India, Thursday, April 3, 2025. (AP Photo/Rafiq Maqbool)

News of tariff hikes announced by U.S. President Donald Trump is seen on a display screen on the facade of the Bombay Stock Exchange (BSE) building in Mumbai, India, Thursday, April 3, 2025. (AP Photo/Rafiq Maqbool)

News of tariff hikes announced by U.S. President Donald Trump is seen on a display screen on the facade of the Bombay Stock Exchange (BSE) building in Mumbai, India, Thursday, April 3, 2025. (AP Photo/Rafiq Maqbool)

Us President Donald Trump appears on a television screen at the stock market in Frankfurt, Germany, Wednesday, April 2, 2025. (AP Photo/Michael Probst)

Us President Donald Trump appears on a television screen at the stock market in Frankfurt, Germany, Wednesday, April 2, 2025. (AP Photo/Michael Probst)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Containers are stacked at the Port of Los Angeles Wednesday, April 2, 2025, in Los Angeles. (AP Photo/Damian Dovarganes)

Senate Minority Leader Chuck Schumer, D-N.Y., center, is joined from left by Sen. Tim Kaine, D-Va., Sen. Peter Welch, D-Vt., and Sen. Angela Alsobrooks, D-Md., as they speak to reporters about President Donald Trump's tariffs on foreign countries, at the Capitol, in Washington, Wednesday, April 2, 2025. (AP Photo/J. Scott Applewhite)

Senate Minority Leader Chuck Schumer, D-N.Y., center, is joined from left by Sen. Tim Kaine, D-Va., Sen. Peter Welch, D-Vt., and Sen. Angela Alsobrooks, D-Md., as they speak to reporters about President Donald Trump's tariffs on foreign countries, at the Capitol, in Washington, Wednesday, April 2, 2025. (AP Photo/J. Scott Applewhite)

From left, Sen. Tim Kaine, D-Va., Sen. Angela Alsobrooks, D-Md., Sen. Peter Welch, D-Vt., and Senate Minority Leader Chuck Schumer, D-N.Y., speak to reporters about President Donald Trump's tariffs on foreign countries, at the Capitol, in Washington, Wednesday, April 2, 2025. (AP Photo/J. Scott Applewhite)

From left, Sen. Tim Kaine, D-Va., Sen. Angela Alsobrooks, D-Md., Sen. Peter Welch, D-Vt., and Senate Minority Leader Chuck Schumer, D-N.Y., speak to reporters about President Donald Trump's tariffs on foreign countries, at the Capitol, in Washington, Wednesday, April 2, 2025. (AP Photo/J. Scott Applewhite)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

Members of congress and invited guests listen as President Donald Trump speaks during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

Members of congress and invited guests listen as President Donald Trump speaks during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

Retired autoworker Brian Pannebecker speaks as President Donald Trump listens during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

Retired autoworker Brian Pannebecker speaks as President Donald Trump listens during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump holds a signed executive order during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump holds a signed executive order during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

Commerce Secretary Howard Lutnick holds a chart as President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

Commerce Secretary Howard Lutnick holds a chart as President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington, as Commerce Secretary Howard Lutnick listens. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington, as Commerce Secretary Howard Lutnick listens. (AP Photo/Mark Schiefelbein)

President Donald Trump arrives to speak during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump arrives to speak during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump arrives to speak during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump arrives to speak during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein)

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