XIAMEN, China, Jan. 10, 2025 /PRNewswire/ -- On January 5, 2025, as the New Year of the Snake arrives, Anta Kids held a special Spring Festival exhibition themed "Intangible Cultural Heritage Inheritance, Innovating the Future" at the WM House in Chengdu Taikoo Li.
To celebrate the successful inclusion of Spring Festival in the UNESCO Intangible Cultural Heritage list, Anta Kids partnered with 13 inheritors of intangible cultural heritage skills including Jiang Yanxia who is a representative inheritor of the Chinese Knot-making Skill. Through a series of activities that are popular among the new generation of Chinese, they initiated a new chapter of cultural integration. This initiative aims to promote intangible cultural heritage to the new generation of Chinese and guide children's growth with the spirit of intangible cultural heritage.
On the day of the event, intangible cultural heritage inheritors such as Jiang Yanxia, Chen Hong, and Luo Zhunima led the children to visit various types of intangible cultural heritage exhibits. Through hands-on crafting classes, they helped the children deeply appreciate the charm of intangible cultural heritage.
The Chinese knot has long been an important symbol of China's excellent traditional culture. It not only contains profound cultural value but also bears rich emotional significance.
In the New Year of the Snake, Anta Kids collaborated with Jiang Yanxia, a master of Chinese knotting and an inheritor of intangible cultural heritage, to create the "Anta Knot." Inspired by the concept of "the snake spitting out a pearl," they skillfully integrated Anta Kids' iconic element "A." They hope that this "auspicious knot" will bring New Year blessings to children and that they can jointly develop the New Year series of clothing by using this as a design element.
Anta Kids skillfully incorporates intangible cultural heritage elements into their fashion show. Led by the young snowboarder Dai Yuyang, children dressed in Anta Kids' New Year attire walked the runway, presenting a runway show to the guests. Cai Xiaojuan, Director of Product at Anta Kids, said that Anta Kids aims to subtly integrate intangible cultural heritage elements into children's clothing designs. This not only gives the clothing a new vitality combining traditional culture and modern aesthetics, but also allows children to experience intangible cultural heritage.
It is reported that Anta Kids has always been committed to using clothing design to help China's new generation feel proud of being Chinese. Whether the recently launched New Year series or the previous one that cleverly incorporated mortise and tenon structures, Anta Kids has successfully found the perfect balance between cultural heritage and children's clothing.
In 2024, Anta Kids ushered in its key brand development period and thus became the first children's brand in the sports industry to realize a turnover of ten billion yuan. Building on this foundation, Anta Kids introduced the brand proposition of "Technology Leads Growth" and has been implementing it thoroughly. This time, the new Spring Festival clothing launched by Anta Kids not only inherits intangible cultural heritage but also applies the intangible cultural skills to clothing technology. The New Year dragon costume not only incorporates elements of Chinese knots but also features bio-based water-repellent technology. This technology uses bio-based raw materials such as straw and other plant waste as water-repellent agents, reducing the surface tension of the fabric so that water droplets slide off directly when they come into contact with the fabric, solving the problem of clothing getting dirty easily. The "Peaceful Dragon Costume," on the other hand, draws on the natural concept of "extracting from nature and using it naturally" from the Qinghong dyeing process. It uses fibers extracted from apples for yarn production, producing a natural antibacterial effect.
The "Intangible Cultural Heritage Inheritance, Innovating the Future" special Spring Festival exhibition has effectively promoted the inheritance and promotion of intangible cultural heritage among the younger generation. In the future, Anta Kids will leverage its influence among young people to further explore intangible cultural heritage. By more means, Anta Kids will lead young people to experience intangible cultural heritage in their growth and sports activities. This will enhance their sense of identity and pride in intangible cultural heritage, promoting its inheritance and protection.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Anta Kids : Weaving Intangible Cultural Heritage into the Fabric of Childhood
Anta Kids : Weaving Intangible Cultural Heritage into the Fabric of Childhood
Anta Kids : Weaving Intangible Cultural Heritage into the Fabric of Childhood
Collaborating to Drive Expansion in Hong Kong Auto Insurance Market
HONG KONG, Jan. 10, 2025 /PRNewswire/ -- On January 9, AXA Hong Kong and Macau ("AXA"), AXA Tianping P&C Insurance Co., Ltd. ("AXA Tianping"), and China People's Property and Casualty Insurance Co., Ltd. ("PICC Property and Casualty ") officially signed a Memorandum of Understanding (MOU) for the "Green Action Global" project. The three parties will leverage their respective market advantages to jointly promote the expansion of the auto insurance market in Hong Kong by sharing extensive channel resources, technical expertise, and successful experiences, while supporting the development of Chinese new energy vehicle insurance in Hong Kong.
Three parties collaborate to expand the auto insurance market in Hong Kong
In the presence of Yu Ze, Vice President of PICC Group and President of PICC Property and Casualty; Sally Wan, Chief Executive Officer of AXA Greater China; Kenneth Lai, Chief General Insurance Officer of AXA Hong Kong and Macau; Kevin Chor, Chief Executive Officer of AXA Tianping P&C Insurance Co., Ltd.; Yao Rui, Deputy General Manager of Vehicle Insurance Department of PICC Property and Casualty; Billy Wong, Chief Underwriter Officer, General Insurance, of AXA Hong Kong and Macau; and Scott Yin, Chief Actuary and Chief Pricing Officer of AXA Tianping, as well as General Manager of the Shanghai Reinsurance Operations Centre signed an MOU. This partnership signifies that two leading insurance groups are committed to collaboratively fostering the sustainable development of the insurance industry. Their initiatives will include enhancing service networks and investing in the research and development of innovative products and technologies. Additionally, AXA will leverage its extensive distribution network to provide customers with diverse and comprehensive insurance solutions, while supporting mainland Chinese enterprises in expanding their businesses.
Kenneth Lai, Chief General Insurance Officer, AXA Hong Kong and Macau, said, "This collaboration fully demonstrates AXA's commitment to promoting green finance and sustainable development. We will leverage our global resources and professional expertise to support the development of related businesses in Hong Kong through our well-established distribution network. This partnership will enhance AXA's risk management capabilities for new energy vehicle insurance in Hong Kong. We look forward to deepening our connections with PICC Property and Casualty, building closer relationships, and jointly bolstering the sustainable development of the insurance industry."
Yu Ze, Vice President of PICC Group and the President of PICC Property and Casualty Company, said, "The signing of this MOU marks a significant milestone in our deep collaboration at the business level, as well as an innovative exploration of global insurance cooperation models. This carries profound significance and influence. Our collaboration will not only bolster the competitive edge of mainland China and Hong Kong insurance companies in the global market, but it also represents a crucial step in promoting the global layout of mainland China's automobile and supply chain industries. Furthermore, it will aid in the development of a high-quality framework for mainland China's insurance industry that embraces two-way opening up."
About AXA Hong Kong and Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 94 million customers worldwide. Our purpose is to act for human progress by protecting what matters.
As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.
We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, insurer and an exemplary company.
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AXA, AXA Tianping, and PICC Strengthen Cooperation, MOU signed on "Green Action Global" project
