The General Office of the State Council has issued a document on further cultivating new growth drivers and promoting cultural and tourism consumption, which outlines six key areas with 18 specific measures.
The measures include offering attractive benefits for consumers such as cultural and tourism consumption vouchers, discounts, and regional integrated benefit programs to make services more accessible and affordable.
Efforts will also be made to meet the diverse needs of different consumer groups, including the innovation of educational tourism programs and the development of more products tailored specifically for senior citizens.
To expand supply of special products, local authorities are encouraged to moderately relax restrictions on ticket sales for large-scale commercial performances, and performing tour projects will no longer require repetitive content reviews in each destination.
Immersive consumption experiences are also encouraged by promoting the nighttime economy. Popular attractions and cultural institutions including museums will be encouraged to extend their operating hours, catering to increased evening demand.
Support for innovative cultural and tourism projects will be strengthened, particularly for the implementation of large-scale equipment upgrades and consumer goods trade-in programs in these sectors.
And the consumer experience will be improved through streamlined reservation and ticketing systems for major scenic spots and cultural institutions. Measures will also be taken to optimize tax refund services for international visitors, including the promotion of "instant refund" options.
China launches new measures to boost culture, tourism consumption
China has pledged additional emergency humanitarian aid to Myanmar following the devastating earthquake, aimed at supporting ongoing relief efforts with a focus on urgent needs such as medical supplies and reconstruction, Foreign Ministry spokesman Lin Jian announced on Thursday.
During a press briefing in Beijing, Lin outlined the details of the aid and summarized China's immediate involvement in the search and rescue operations following the March 28 earthquake.
"Since the outbreak of the earthquake, Chinese rescue forces have rallied around and saved lives against time. China was the first country that announced emergency assistance to Myanmar, sent rescue forces to the country, and set up settlement centers in the affected areas. The Chinese rescue team found the first trapped survivor. More than 30 rescue teams of over 600 members rushed to Myanmar for rescue work and we offered several batches of supplies, which demonstrates China's speed, contribution and kindness. This is warmly welcomed and appreciated by the people in Myanmar," said Lin.
Lin also emphasized the significance of the "pauk-phaw" friendship -- a Myanmar term for siblings - in the context of China's ongoing support.
"Myanmar's disaster response work has moved to epidemic prevention and control, as well as recovery and reconstruction. As a friendly neighbor and 'pauk-phaw' brother, China has decided to send another batch of emergency humanitarian supplies, which include the most needed refined oil, prefabricated houses, operating rooms, medicines, and vaccines. China will also dispatch medical and epidemic prevention experts for treatment and disinfection, as well as experts to examine, assess, reinforce, and repair affected buildings and cultural relics. A merciless disaster brings the best out of humanity. China will continue to promote the China-Myanmar 'pauk-phaw' friendship and, upholding the spirit of the China-Myanmar community with a shared future, help the people in Myanmar overcome difficulties and rebuild their homes," Lin added.
The earthquake, which struck Mandalay on March 28, has claimed 3,649 lives, injured 5,018 people, and left 145 missing, according to the Information Team of Myanmar's State Administration Council on Wednesday.
China to provide additional emergency aid to Myanmar following earthquake: spokesman
