SYDNEY--(BUSINESS WIRE)--Feb 4, 2025--
Particular Audience has launched the third phase of its groundbreaking Retail Media platform, available now to existing clients on DiscoveryOS.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250204012802/en/
This release introduces an expansive suite of new features designed to enhance ad placement precision, streamline campaign management, and unlock powerful first-to-market targeting capabilities. Available as an end-to-end platform, and/or as interoperable modules in any Retail Media technology stack.
Keyword-based retail media is dying. The future is AI-driven personalized eCommerce.
"In three years, manual targeting in Retail Media will be obsolete, just as Meta's Advantage+ and Google's PMAX have replaced outdated manual workflows," said James Taylor, Founder & CEO of Particular Audience. "We have been driving this change since 2020, with years of dedicated R&D."
Most retail media platforms are built on legacy systems that weren’t designed for true AI-driven, multi-modal personalization. Particular Audience predicts intent before the customer even expresses it. "Platforms that rely on outdated keyword targeting, miss up to 80% of revenue potential—especially from shoppers who don’t search. At Particular Audience, we built the market's only AI-first retail media platform. It automatically predicts what shoppers want—not just based on keywords," said Imon Hoque, CTO at Particular Audience.
Following the success of Adaptive Transformer Search, Particular Audience has now launched its most ambitious product update yet.
Launch Highlights
Automation That Works
Next-Generation Display
Data-Driven AdOps
“This is a massive expansion of DiscoveryOS,” said James Taylor. “PA isn’t just another retail media platform—it’s an AI company at its core. Every ad and recommendation should be hyper-personalized in real time. That’s what we’re delivering.”
Retailers unlock more revenue with less manual work. Brands see higher engagement and better ad performance.
"These aren’t minor optimizations," said Beth Smith, Head of Customer Success. "By replacing legacy keyword-first models with Adaptive Transformer Search, we've seen sponsored product fill rate more than double in the first week."
The Competitive Advantage
Retail Media is evolving, and Particular Audience is leading that transformation. PA's AI-driven approach enables retailers to drive ad revenue beyond what was previously possible, while brands achieve unmatched precision in their campaigns. This launch represents the next stage in retail media, shifting from manual processes to intelligent automation.
With this release, Particular Audience has eliminated friction, enhanced performance, and provided customers with tools that deliver undeniable revenue-driving outcomes. The future of eCommerce belongs to retailers who adopt AI-first strategies now.
The European Accessibility Act & Retail Media
With 87 million people in the EU living with disabilities, accessibility is essential. The European Accessibility Act (EAA) mandates compliance by June 28, 2025, with legal penalties for non-compliance.
Retailers who embrace accessibility early benefit from:
What’s Next?
Upcoming releases include:
For more information, visit www.particularaudience.com.
About Particular Audience
Particular Audience is the #1 AI-driven retail media platform, powering both organic and sponsored personalized product discovery. With operations across the U.S., U.K., Canada, and Australia, PA partners with the world’s most ambitious retailers including Target, Petbarn, and Hamleys.
Advanced search and recommendation technology is the foundation of successful Retail Media.
Incremental Share of Voice (Graphic: Business Wire)
President Donald Trump on Thursday visits a U.S. base installation at the center of American involvement in the Middle East as he uses his four-day visit to Gulf states to reject the “interventionism” of America’s past in the region.
In other parts of the Middle East violence flared in the West Bank and Gaza, A hospital in southern Gaza says 54 people have been killed in overnight airstrikes on the city of Khan Younis.
with a pregnant Israeli woman killed even as the international rights group ,Human Rights Watch ,said that Israel’s plan to seize Gaza, remain in the territory and displace hundreds of thousands of people “inches closer to extermination.”
Trump plans to address troops at Qatar’s al-Udeid Air Base, which was a major staging ground during the U.S. wars in Iraq and Afghanistan and supported the recent U.S. air campaign against Yemen’s Iran-backed Houthis. The president has held up Gulf nations like Saudi Arabia and Qatar as models for economic development in a region plagued by conflict as he works to entice Iran to come to terms with his administration on a deal to curb its nuclear program.
The President also meets business leaders in Qatar and heads to Abu Dhabi, the capital of the United Arab Emirates.
Trump sat with GE Aerospace’s Larry Culp and Boeing Co.’s Kelly Ortberg on either side of him on Thursday. Both praised Trump for his support for the Qatar Airways order for Boeing aircraft. Ortberg called it one of the largest orders Boeing has ever had.
A hospital in southern Gaza says 54 people have been killed in overnight airstrikes on the city of Khan Younis.
An Associated Press cameraman in Khan Younis counted 10 airstrikes on the city overnight into Thursday, and saw numerous bodies taken to the morgue in the city’s Nasser Hospital. Some bodies arrived in pieces, with some body bags containing the remains of multiple people. The hospital’s morgue confirmed 54 people had been killed.
It was the second night of heavy bombing, after airstrikes Wednesday on northern and southern Gaza killed at least 70 people, including almost two dozen children.
The strikes come as U.S. President Donald Trump visits the Middle East, visiting Gulf states but not Israel. There had been widespread hope that Trump’s regional visit could usher in a ceasefire deal or renewal of humanitarian aid to Gaza. An Israeli blockade of the territory is now in its third month.
Qatar’s satellite news channel Al Jazeera long has been a powerful force in the Middle East, often taking editorial positions at odds with America’s interests in the region during the wars that followed the Sept. 11, 2001, attacks by al-Qaida.
But during President Donald Trump’s visit to the Gulf Arab nation this week, state-funded Al Jazeera muted its typical critiques of American foreign policy.
The channel, which broadcasts in Arabic and English, broadly covered Trump’s visit in a straightforward manner, highlighting it was the first-ever trip to Qatar by a sitting American leader. Mentions of the Israel-Hamas war, which Al Jazeera often has criticized America over for its military support to Israel, did not include any critiques of U.S. policy. Instead, journalists highlighted Qatar’s role as a mediator in the war and aired comments by Qatar’s ruler, Sheikh Tamim bin Hamad Al Thani, calling for a ceasefire.
After a morning meeting with top U.S. and Qatari officials and American defense and aerospace business leaders, Trump heads to Al-Udeid Air Base, a U.S. installation at the center of American involvement in the Middle East. There, he will address troops and is expected to view a demonstration of American air capability.
The president then travels to the United Arab Emirates, the final leg of his first major foreign trip. He will head first to the Sheikh Zayed Grand Mosque and then to a state visit hosted at Abu Dhabi’s Qasr al-Watan palace.
The international rights group said that Israel’s plan to seize Gaza, remain in the territory and displace hundreds of thousands of people “inches closer to extermination.”
It called on the international community to speak out against the plan. It said that the new plans, coupled with the “systematic destruction” of civilian infrastructure and the block on all imports into Gaza, were cause for signatories to the Genocide Convention to act to prevent Israel’s moves. It said states should halt weapons transfers to Israel and enforce international arrest warrants against Israel’s prime minister and former defense minister, as well as review their bilateral agreements with the country.
Israel vehemently denies accusations that it is committing genocide in Gaza.
The group also called on Hamas to free the 58 hostages it still holds in Gaza, 23 of whom are believed to be alive.
A pregnant Israeli woman has died after she was shot and critically wounded in a shooting attack in the occupied West Bank, a hospital said Thursday.
Beilinson Hospital said that doctors succeeded in saving her unborn baby, who was in serious but stable condition after being delivered by caesarean section.
The Israeli military said a Palestinian assailant opened fire on a vehicle late Wednesday, wounded two civilians. Soldiers launched a search for the attacker.
It’s the latest violence in the Palestinian territory, where the Israeli military has launched a major operation that it says is meant to crack down on militancy. The operation has displaced tens of thousands of people.
Hundreds of Palestinians have been killed in the West Bank in months of violence that surged there after the start of the war in Gaza.
Qatar's Emir Sheikh Tamim bin Hamad Al Thani welcomes President Donald Trump during an official welcoming ceremony at the Amiri Diwan in Doha, Qatar, Wednesday, May 14, 2025. (AP Photo/Alex Brandon)
